Author Archive

Use These 9 Simple Tips & Tricks to Take Your Event Page to the Next Level

If you want to make a good first impression on attendees, you need to have an engaging, informative, and visually appealing event page. Savvy event organizers follow tried-and-tested strategies to plan events that meet their attendees’ expectations from the very start and a helpful event page is a great place to start.

In this article, we’ll share nine great tips and tricks, plus a few bonus tips that you can use to take your event page to the next level and potentially increase registrations and bring in more event revenue.
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Posted in Events, Registration, WordPress, WordPress Plugins, Featured Posts, Event Management, Tips & Tutorials | No Comments »

How to Leverage Pricing and Packaging to Sell Out Your Next Event

Settling on the right ticket pricing strategy can make all the difference between success and failure. Do it right and you’ll be able to sell out your event. But with the wrong strategy you could end up losing money.

While there may be event organizers out there that exclusively only use promotional codes to sell event tickets, it’s not always the best approach to event ticketing.

Considering the benefits that other pricing strategies – such as ticket bundles and graduated pricing – bring to the table, you’ll likely never want to rely solely on promo codes again. By using alternate ticket pricing models, you’ll be able to offer targeted discounts, sell more tickets, and improve attendee satisfaction.

In this post, we’ll start by explaining why your event ticket pricing strategy matters and then look at three different types of pricing and packaging strategies to help you decide when to use each option.

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Posted in Events, Registration, Ticketing | No Comments »

Automating Your Follow Up Marketing with Infusionsoft

Choosing the right sales and automation software to replace your manual email marketing efforts is a great way to stay on top of potential leads, convert prospective attendees into registrants, and boost sales.

Considering the benefits of using a marketing automation solution like, Infusionsoft, you’ll never want to manually create confirmation and reminder emails again. In fact, by using marketing automation software, you’ll get access to all sorts of useful features like scheduling and sending marketing emails, managing registrant information, and using it to send personalized emails to your attendees.

In this article, we’ll share some actionable tips on how to automate follow up marketing for events with Infusionsoft. Before we begin, let’s quickly take a look at what Infusionsoft is and why you might consider adding it to your event marketing tech stack. (more…)

Posted in Events, WordPress, Event Management, Event Marketing, Infusionsoft | 1 Comment »

Community Chat Group

Chat groups are dedicated communities where you can learn and share ideas with industry professionals, enthusiasts, and team members or even collaborate on projects together. In fact, web professionals and people in all types of industries use Slack, an online collaboration platform, to facilitate communication between internal teams, engage audience members, find community, and deliver value to customers.

At Event Espresso we are spread out across the globe so we use Slack for real-time communication with the team. Slack channels and groups can help keep you in the loop about what’s new and upcoming in the event industry and how you can better prepare for your.
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Posted in Event Manager, Tips & Tutorials, Social Media, Event Marketing, Resources | No Comments »

How To Setup Online Registrations For Your Summer Camp in One Day

If you’re thinking of running a summer camp, you’ll want to make your sign up process as easy as possible by offering online event registrations. This makes it easy for parents to learn more about the event, register their kids, and purchase tickets in a matter of minutes.

In this post, we’ll explain what you need to do to setup an online registration system for your summer camp. We’ll also explain how you can do this using the Event Espresso plugin for WordPress – an event registration solution that can help you streamline summer camp registration. (more…)

Posted in Events, Registration, Ticketing, WordPress Plugins, Featured Posts, Event Management, non-profit, Event Registration, Event Planning | No Comments »

The 11 Best WordPress Themes for Bands, Musicians, and Recording Artists in 2019

With the right WordPress theme for your band, you can create professional-looking sites that let you build an online presence, sell music and merch, get the word out about upcoming events, and connect with fans.

However, finding a functional and visually appealing theme can be difficult – especially if this is your first time using WordPress.

In this post, we’ll step through some of the important features you need to look for when choosing a WordPress music theme. We’ll also share some of our picks for the best WordPress themes for bands, musicians, and recording artists in 2019.

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Posted in Events, Registration, Ticketing, WordPress | No Comments »

Use This Easy Tool To Plan Your Next Event ~ Just Like the Pros Do!

If you are an event planner or event organizer, you know that it’s a tough job to keep track of all of the various event management tasks and to stay organized and on track.

The good news is that you can use event planning tools – like Gantt charts – to plan out events, assign tasks to team members, get a high-level view of the different event planning activities, and so much more.

That’s why we’ve created a template and put together this handy guide to help you create your own personal event Gantt chart. And, in this article, we’ll show you exactly how to use the event Gantt chart template to plan out your next event. Before we begin, let’s quickly take a look at what a Gantt chart is and what you can do with it. (more…)

Posted in Events, Event Management, Tips & Tutorials, Event Planning | No Comments »

EventON vs Event Espresso: Selling Tickets and Event Registrations with WordPress

Finding the right event management plugin to sell tickets and accept registrations can be difficult. While most solutions out there, like Event Espresso, offer core event features out of the box, others require you to purchase premium add-ons to implement basic functionality.

In this article, we’ll compare EventON vs Event Espresso in a six-step comparison to help you decide which plugin is right for you. Before we begin, let’s quickly step through the main features on offer with both plugins. (more…)

Posted in Events, Registration, Ticketing, WordPress, Featured Posts, Event Management, Calendar, Features, Event Registration, Event Manager, Ticketing Management, Event Planning, Comparison | No Comments »

Choosing the Right WordPress Event Calendar For Your Website

If you are a business owner or perhaps a marketing professional, you may organize and hold events throughout the year to attract prospective customers and engage them with your brand. Having an event calendar on your site can help you let visitors know your event schedule and allow you to display important event details.

In this article, we’ll start off by discussing what an events calendar is and why it’s important to have one. We’ll also introduce you to the Event Espresso WordPress event calendar. (more…)

Posted in Addons, Events, WordPress, Featured Posts, Calendar, Event Registration, Website, Event App, Event Marketing, Event Planning | No Comments »

How Successful Event Organizers Use Feedback Loops to Grow Their Events

By creating feedback loops for your events, you let attendees, staff, and vendors know that their opinion is important to you and you take their feedback into consideration when planning future events.

As a result, everyone involved with your event will understand that your goal is to help them meet their objectives and will be more inclined to provide feedback that helps you deliver better experiences.

With this in mind, in this article, we’ll take a look at how successful event organizers use feedback loops to enhance event experience for attendees, staff, and vendors. We’ll also discuss some of the ways you can create feedback loops for your events. (more…)

Posted in Events, Registration, Featured Posts, Event Management, Event Manager, Tips & Tutorials | No Comments »

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