Author Archive

5 Best Practices to Sell Event Tickets Online

Event organizers have a lot of responsibility when it comes to selling out an event. They have to handle several tasks including event planning, registrations, ticketing, and marketing. Savvy event organizers use online event registration and ticketing tools to take some of the heavy-lifting off their plate.

In this article, we’ll share some best practices and actionable tips on how you can sell event tickets online to maximize sales using online event registration and ticketing software.

(more…)

Posted in Event Marketing | No Comments »

How to Write a Press Release for an Event that Attracts Attendance

Knowing how to write a press release for an event provides you with a powerful tool for cost-effective publicity. But to use a press release effectively to generate registrations, you need to follow certain best practices, ideally combined with the right event ticketing technology. To maximize your registrations, follow these five key steps:

  1. Identify where to send your press release
  2. Study your publicity outlet’s guidelines
  3. Format your press release correctly
  4. Make your press release persuasive
  5. Optimize your press release results

Here’s what you need to know to put these steps into practice.

(more…)

Posted in Event Planning | No Comments »

8 Tips for Installing a WordPress Event Calendar Plugin

As an event organizer, you want an effective way to share your schedule of upcoming events with prospective attendees. One way to make it easier for attendees to discover events and view event details is by making sure you have a WordPress event calendar on your website.

Having an event calendar is essential for businesses that organize multiple events throughout the year. Savvy event organizers use event calendars to keep visitors up to date about upcoming events and share important information in an effective way.

In this article, we’ll share some useful tips on how you can increase your event’s online visibility and boost event registrations using Event Espresso’s Events Calendar add-on.

(more…)

Posted in Event Marketing | No Comments »

Why You Don’t Want to Add Eventbrite to Your WordPress Site

image of stop sign

As an event organizer, there are a number of different ways you can manage event registrations and ticketing through your WordPress site. What you shouldn’t do, however, is add Eventbrite to WordPress.

Eventbrite is a hosted event ticketing platform. This means you can create an account, create events, and allow prospective attendees to view event details and purchase tickets from your event page. Eventbrite also gives you the option to embed checkout on your WordPress site.

The main problem with adding Eventbrite to WordPress is that it takes away from the user experience you’d otherwise be able to deliver if you were using an integrated event management plugin that is designed specifically for WordPress, like Event Espresso

In this article, we’ll step through some of the main reasons why you don’t want to add Eventbrite to WordPress and explain what you can do instead.

(more…)

Posted in Event Planning | No Comments »

Scoring 10 Popular WordPress Events Plugins vs Key Features

 

checklist

WordPress is a powerful CMS because of its unique ability to scale to your specific needs. For example, by using a WordPress events plugin, you can accept registrations, sell tickets, manage attendees information, automate event notifications, and run email marketing campaigns on your event site.

WordPress events plugins can help businesses organize events and streamline and automate event-related tasks such as showcasing upcoming events, attendee tracking, collecting online payments. Planning events is also a great way to start a new business (or organizing virtual events) during the current health pandemic Covid19, when gathering in large crowds is not allowed or advisable.

In this article, we’ll discuss some of the key features you should look for in a WordPress events plugin for your event business. At the bare minimum, this should include event registration, ticketing or ticket sales, event calendar, and event marketing features.

(more…)

Posted in Product & News | No Comments »

How Event Espresso Handles Ticket Fees, Refunds and Policies

two people at a table talking

Before choosing an event registration solution for your business, you need to dig deeper to see how it handles ticket fees, refunds, and policies. Here’s why:

  • You have to be clear from the get-go with attendees about refunds and your refund policy if your business offers refunds.
  • The policies of some event registration systems or services can define (and affect) your refund policies.
  • The payment gateways you decide to offer will also have their own policies. For example, some payment gateway providers might not refund their transaction fees.

With this in mind, in this article, we’ll explain how Event Espresso handles ticket fees, refunds, and policies, and share some actionable tips and guidelines along the way.
(more…)

Posted in Product & News | No Comments »

How to stay connected and still offer value to your event attendees

Event businesses all over the world have been affected by recent incidents that impact travel including a travel ban, a political crisis, and a pandemic disease.

This article talks about how these occurrences impact event businesses as well as event-goers around the world. We’ll go over some actionable tips and strategies you can implement to minimize the negative effects on your event business and steps you can take to ensure the safety of your attendees and staff members.

(more…)

Posted in Event Planning | No Comments »

Event Espresso Feature Highlight: Automated Event Reminders

woman in car with laptop

Planning and organizing an event takes a lot of work and it’s easy to lose track of the finer details – like reminding registrants about the upcoming event. The solution: Event Espresso’s Automated Reminders feature.

Automated Upcoming Event Notifications allow you to set up event reminders that will automatically be sent to registrants via email days before the event. This way, you can minimize no-shows, let registrants know about any last-minute changes, and share any helpful information that might help your attendees to better navigate your venue or event.

In this quick feature highlight, we’ll explain what automated reminders are in Event Espresso and how you can use them to take some of the work off your plate. We’ll also cover some different ways to use automated reminders and show you how you can set them up on your event website.

(more…)

Posted in Product & News | No Comments »

Event Espresso vs. Ninja Forms for Event Registration

Choosing the right event registration tool can help you bring in more attendees, sell tickets, and ultimate increase sales. Fortunately, there are several WordPress plugins out there that can help you plan and organize successful events.

In this article, we’ll compare Event Espresso and Ninja Forms, two popular online event registration solutions for WordPress, to help you decide which one is right for your specific needs. (more…)

Posted in Product & News | No Comments »

Event Espresso vs Gravity Forms for Event Registration and Ticketing

The right event registration and ticketing solution can help you accept registration information from attendees while delivering a near-perfect online event registration experience for your prospective attendees.

In this post, we’ll take a closer look at two of the most popular online event registration solutions – Event Espresso and Gravity Forms – that can help you accept registrations, sell tickets, and collect information from your attendees.
(more…)

Posted in Product & News | No Comments »

Do NOT follow this link or you will be banned from the site!
[gravityform id=116 title=false description=false]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_116' ><form method='post' enctype='multipart/form-data' id='gform_116' action='/author/mariaansari/'> <div class='gform_body'><ul id='gform_fields_116' class='gform_fields top_label form_sublabel_below description_below'><li id='field_116_5' class='gfield gfield_contains_required field_sublabel_hidden_label field_description_below gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex' >What is your first name?<span class='gfield_required'>*</span></label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name' id='input_116_5'> <span id='input_116_5_3_container' class='name_first' > <input type='text' name='input_5.3' id='input_116_5_3' value='' aria-label='First name' aria-required="true" aria-invalid="false" placeholder='First name'/> <label for='input_116_5_3' class='hidden_sub_label screen-reader-text'>First name</label> </span> </div></li><li id='field_116_1' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_116_1' >What is your email address so we can follow up with you?<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_116_1' type='text' value='' class='medium' placeholder='hello@example.com' aria-required="true" aria-invalid="false" /></div></li><li id='field_116_2' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_116_2' >Tell us about your concerns below<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_textarea'><textarea name='input_2' id='input_116_2' class='textarea medium' placeholder='What kind of events are you planning?' aria-required="true" aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id='field_116_6' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' >GDPR Agreement</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_116_6'><li class='gchoice_116_6_1'> <input name='input_6.1' type='checkbox' value='I consent to have this website store my submitted information so they can respond to my inquiry.' id='choice_116_6_1' /> <label for='choice_116_6_1' id='label_116_6_1'>I consent to have this website store my submitted information so they can respond to my inquiry.</label> </li></ul></div></li><li id='field_116_3' class='gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible' ><input name='input_3' id='input_116_3' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></li><li id='field_116_4' class='gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible' ><input name='input_4' id='input_116_4' type='hidden' class='gform_hidden' aria-invalid="false" value='https://eventespresso.com/author/mariaansari/' /></li><li id='field_116_7' class='gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_116_7' >Comments</label><div class='ginput_container'><input name='input_7' id='input_116_7' type='text' value='' autocomplete='off'/></div><div class='gfield_description' id='gfield_description__7'>This field is for validation purposes and should be left unchanged.</div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_116' class='gform_button button' value='Send my message' onclick='if(window["gf_submitting_116"]){return false;} if( !jQuery("#gform_116")[0].checkValidity || jQuery("#gform_116")[0].checkValidity()){window["gf_submitting_116"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_116"]){return false;} if( !jQuery("#gform_116")[0].checkValidity || jQuery("#gform_116")[0].checkValidity()){window["gf_submitting_116"]=true;} jQuery("#gform_116").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_116' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='116' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_116' value='WyJbXSIsIjBiNjdjZjkyMDUzOWUxOWY5Y2NiZjIwMzM4YjA1Mjk4Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_116' id='gform_target_page_number_116' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_116' id='gform_source_page_number_116' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 116) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [116, 1]) } ); </script>