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Securing Your WordPress Event Ticketing Website

If you’re running an event ticketing business, you probably collect a lot of important information from attendees on your website. This may include:

  • Usernames and passwords.
  • Payment information (credit card numbers, bank details)
  • Billing information (street address, phone numbers)

As a business owner, it’s important to make sure your event ticketing website is secure and protected against threats. By doing so, you can rest assured that your website will continue to run without any hiccups and your attendees’ personal information will be secure.  (more…)

Posted in WordPress Plugins, Featured Posts, Website, Tips & Tutorials | No Comments »

How Much Does an Event Espresso Site Cost?

Ticekting Website CostAs an event organizer, you probably have a process in place that allows prospective attendees to register for your events. You might be asking them to download a registration form, fill it out, and mail it to you or scan it and email it to you, or you might be using some sort of hosted event registration solution on a subscription basis, like Event Smart.

While it may cost you a little bit more money upfront, having your own event registration website certainly has its benefits:

  • The website – and everything you publish on it – belongs to you.
  • It gives you more control and flexibility.
  • You’re able to extend its functionality.
  • Your attendees’ data is stored on your systems – not a third-party site.

(more…)

Posted in WordPress, WordPress Plugins, Featured Posts, Event Registration, Event Manager, EE4, Event Planning | No Comments »

14 Recommended WordPress Tools for the Non-Profit Event Planner

As a non-profit organization, event planning can be pretty difficult. While the limited availability of funds doesn’t help the problem, a website with the right plugins can be the perfect, cost-effective workaround.

The good news is that with WordPress you can supercharge your non-profit website to organize events, accept donations, and manage volunteers. With this in mind, in this post, we’ll share some of the best WordPress plugins you’ll need on your website to plan, organize, and manage events. (more…)

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The Event Espresso Event Manager’s Guide To Gathering User Feedback On Unknown Issues

Technical glitches are part and parcel of running a website. Your event registration and ticketing website are also bound to run into a few issues here and there that could potentially limit its usability.

This can be especially daunting if you’re selling, say, early-bird tickets for a limited period and your registration form stops working. Prospective attendees wouldn’t be able to purchase tickets from you and you would miss out on sales.

When done right, user feedback plays an integral role in identifying and diagnosing issues with your event registration website. By doing so, you’re able to accurately track down the root cause of the problem and take appropriate measures to fix it.

In this article, we’ll share an effective framework that you can follow to get user feedback and uncover things that aren’t working on your site. (more…)

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Event SEO: How to Optimize Your Event Website for Search

Event search engine optimizationOptimizing your event website for search can help you rank higher in search engines, increase traffic to your event site, and boost ticket sales and registrations.

People will often search for an event they are considering to attend to get more information and make an informed decision. Showing up in their search results and getting them to land on your event website gives you the opportunity to showcase your upcoming event and convert visitors into attendees.

With this in mind, in this article, we’ll share some actionable steps that you can take to optimize your website or landing page for search engines. Before we begin, let’s quickly step through some essential event information that you should be publishing on your website. (more…)

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Posted in Event Marketing, Resources | No Comments »

How to Set the Right Ticket Price and Maximize Revenue for Your Event

Products need to have the right price to appeal to buyers. It’s equally important that the pricing options, or the ticket options, you offer to your audience are attractive to your audience.

While setting your ticket prices may seem like a simple matter of dividing the cost of your event by the number of tickets and charging a small overhead to make a profit, there are additional factors that you need to consider.

So, how do you come up with ticket options and the prices that prospective attendees can’t refuse?

In this article, we’ll show you how you can land on the perfect ticket price for your next event. We’ll talk about different pricing strategies and explain how to set the initial price of your ticket and then adjust the price of the ticket later on to maximize profits.

(more…)

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Posted in Ticketing | No Comments »

17 Ways to Engage Attendees Before, During, and After Your Event

Engaing with Attendees

As an event organizer, you can leverage event technology and marketing channels to engage with attendees before, during, and after your event. It gives you the opportunity to:

  • Share valuable, informative content with attendees.
  • Start a conversation before the event begins and keep it going long after the event ends.
  • Collect data throughout the event to monitor and analyze key event marketing metrics.

In this article, we’ll explore some of the different ways you can engage your attendees before, during, and after your event. By the time you’re done reading, you’ll be in a better position to put together a successful event engagement plan of your own. (more…)

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Posted in Attendees | No Comments »

5 Best Practices for Designing High-Converting Event Registration Forms

event registration formsIf your event registration form isn’t optimized for conversions, you could be driving away attendees without even knowing it.

Minor changes in the form’s design and layout – such as following the asterisk standard or grouping related fields together – can improve your form’s user experience significantly and simplify your registration process.

In this article, we’ll share some best practices for designing high-converting registration forms for your event. (more…)

Posted in Ticketing, Event Registration | No Comments »

A Beginner’s Guide to Event Technology

Innovations in event technology have made it easier for event planners to automate and streamline all kinds of event-related processes.

Guide to Event Technology

 

In this article, we’ll explain what event technology is and how you can use it to plan and host better events. Along the way, we’ll take a look at some of the built-in features, and add-ons Event Espresso offers that can help you get started with a step in the right direction. (more…)

Posted in Registration, Ticketing, Event Marketing, Resources | No Comments »

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