Author Archive

Creating a More Engaging Virtual Conference: A 5 Step Guide

The ongoing COVID-19 pandemic has led many businesses to shift to the virtual format for organizing events, including conferences. Aside from the lockdown situation, businesses that want to save money, time, and resources can also organize and host engaging virtual conferences. In other words, they can connect with their target audience online, virtually anytime and it can be good for business..

The good news is that you don’t have to figure it out on your own. There are tried-and-tested tips that can help you get comfortable with organizing virtual conferences, connect with your target audience, and boost attendee satisfaction.

In this guide, we’ll go over some useful tips for event organizers to plan, manage, and organize successful virtual conferences. We’ll also cover some event metrics and key performance indicators (KPIs) you should be tracking and recommend tools that you can use to get started with a step in the right direction.

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How To Host a Virtual Conference

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With the ongoing COVID-19 pandemic and lockdown situation, more and more companies are turning to hosting virtual conferences online as a means of bringing communities together.

Aside from the obvious benefit of saving resources and reaching out to a wider audience, hosting a virtual conference gives you an opportunity to create a library of video content that you can repurpose to generate qualified leads for your business.

In this article, we’ll explain step-by-step how to host a virtual conference and share some actionable tips to help you get started with a step in the right direction.

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5 Best Practices to Sell Event Tickets Online

Event organizers have a lot of responsibility when it comes to selling out an event. They have to handle several tasks including event planning, registrations, ticketing, and marketing. Savvy event organizers use online event registration and ticketing tools to take some of the heavy-lifting off their plate.

In this article, we’ll share some best practices and actionable tips on how you can sell event tickets online to maximize sales using online event registration and ticketing software.

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How to Write a Press Release for an Event that Attracts Attendance

Knowing how to write a press release for an event provides you with a powerful tool for cost-effective publicity. But to use a press release effectively to generate registrations, you need to follow certain best practices, ideally combined with the right event ticketing technology. To maximize your registrations, follow these five key steps:

  1. Identify where to send your press release
  2. Study your publicity outlet’s guidelines
  3. Format your press release correctly
  4. Make your press release persuasive
  5. Optimize your press release results

Here’s what you need to know to put these steps into practice.

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8 Tips for Installing a WordPress Event Calendar Plugin

As an event organizer, you want an effective way to share your schedule of upcoming events with prospective attendees. One way to make it easier for attendees to discover events and view event details is by making sure you have a WordPress event calendar on your website.

Having an event calendar is essential for businesses that organize multiple events throughout the year. Savvy event organizers use event calendars to keep visitors up to date about upcoming events and share important information in an effective way.

In this article, we’ll share some useful tips on how you can increase your event’s online visibility and boost event registrations using Event Espresso’s Events Calendar add-on.

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Why You Don’t Want to Add Eventbrite to Your WordPress Site

image of stop sign

As an event organizer, there are a number of different ways you can manage event registrations and ticketing through your WordPress site. What you shouldn’t do, however, is add Eventbrite to WordPress.

Eventbrite is a hosted event ticketing platform. This means you can create an account, create events, and allow prospective attendees to view event details and purchase tickets from your event page. Eventbrite also gives you the option to embed checkout on your WordPress site.

The main problem with adding Eventbrite to WordPress is that it takes away from the user experience you’d otherwise be able to deliver if you were using an integrated event management plugin that is designed specifically for WordPress, like Event Espresso

In this article, we’ll step through some of the main reasons why you don’t want to add Eventbrite to WordPress and explain what you can do instead.

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Scoring 10 Popular WordPress Events Plugins vs Key Features

 

checklist

WordPress is a powerful CMS because of its unique ability to scale to your specific needs. For example, by using a WordPress events plugin, you can accept registrations, sell tickets, manage attendees information, automate event notifications, and run email marketing campaigns on your event site.

WordPress events plugins can help businesses organize events and streamline and automate event-related tasks such as showcasing upcoming events, attendee tracking, collecting online payments. Planning events is also a great way to start a new business (or organizing virtual events) during the current health pandemic Covid19, when gathering in large crowds is not allowed or advisable.

In this article, we’ll discuss some of the key features you should look for in a WordPress events plugin for your event business. At the bare minimum, this should include event registration, ticketing or ticket sales, event calendar, and event marketing features.

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How Event Espresso Handles Ticket Fees, Refunds and Policies

two people at a table talking

Before choosing an event registration solution for your business, you need to dig deeper to see how it handles ticket fees, refunds, and policies. Here’s why:

  • You have to be clear from the get-go with attendees about refunds and your refund policy if your business offers refunds.
  • The policies of some event registration systems or services can define (and affect) your refund policies.
  • The payment gateways you decide to offer will also have their own policies. For example, some payment gateway providers might not refund their transaction fees.

With this in mind, in this article, we’ll explain how Event Espresso handles ticket fees, refunds, and policies, and share some actionable tips and guidelines along the way.
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How to stay connected and still offer value to your event attendees

Event businesses all over the world have been affected by recent incidents that impact travel including a travel ban, a political crisis, and a pandemic disease.

This article talks about how these occurrences impact event businesses as well as event-goers around the world. We’ll go over some actionable tips and strategies you can implement to minimize the negative effects on your event business and steps you can take to ensure the safety of your attendees and staff members.

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