Finding the right event theme for your WordPress website is important. Ideally, you want to go for a theme that:
- Lets you customize your event website’s front-end to properly show your brand.
- Delivers an intuitive user interface that improves attendee experience.
- Features a content-first design that highlights the event’s details.
- Can give you a professional look without being too complicated.
- Is well supported by the theme developer.
- Presents a responsive, mobile-friendly design.
In this article, we’ll share some of the best – free and premium – WordPress event themes that fit these criteria and are compatible with Event Espresso.
How to Choose a WordPress Theme (For Beginners)
If you’re new to WordPress, choosing the best event theme for your website might seem difficult. Here’s what you need to keep in mind when you’re searching for the right WordPress theme for your event website.
- Theme lock-in effect. The theme lock-in effect is when you’re stuck with a WordPress theme because it controls the site’s functionality i.e. the site would break if you were to change themes. Instead of going for an event theme that offers built-in event functionality, use a plugin like Event Espresso to handle event registration and ticketing functionality to avoid the theme lock-in effect.
- Customization. If you’re on a tight budget, opt for an event theme that looks good out of the box and requires little customization. Most premium themes give you lots of customization power.
- Features and functionality. Make a list of the features that you’ll need for your event website. If you’re planning on showcasing your conference’s keynote speakers, you’d want a theme that has a built-in widget specifically for that purpose.
- Credibility. Pay attention to the number of active installs, reviews, and ratings the theme has. The official WordPress Theme Directory has a huge collection of free event themes. If you’re thinking of purchasing a premium theme, make sure you’re buying from a credible theme marketplace or vendor.
- Documentation and support. Opt for a theme that comes with some sort of documentation or knowledge base. Premium themes generally come with support from the developers for a pre-defined period of time.
Extant, OceanWP, and Checathlon are excellent (and free) WordPress event themes that look great out of the box and need very little customization. Read More
Products need to have the right price to appeal to buyers. It’s equally important that the pricing options, or the ticket options, you offer to your audience are attractive to your audience.
While setting your ticket prices may seem like a simple matter of dividing the cost of your event by the number of tickets and charging a small overhead to make a profit, there are additional factors that you need to consider.
So, how do you come up with ticket options and the prices that prospective attendees can’t refuse?
In this article, we’ll show you how you can land on the perfect ticket price for your next event. We’ll talk about different pricing strategies and explain how to set the initial price of your ticket and then adjust the price of the ticket later on to maximize profits.
As an event organizer, you can leverage event technology and marketing channels to engage with attendees before, during, and after your event. It gives you the opportunity to:
- Share valuable, informative content with attendees.
- Start a conversation before the event begins and keep it going long after the event ends.
- Collect data throughout the event to monitor and analyze key event marketing metrics.
In this article, we’ll explore some of the different ways you can engage your attendees before, during, and after your event. By the time you’re done reading, you’ll be in a better position to put together a successful event engagement plan of your own. Read More
If your event registration form isn’t optimized for conversions, you could be driving away attendees without even knowing it.
Minor changes in the form’s design and layout – such as following the asterisk standard or grouping related fields together – can improve your form’s user experience significantly and simplify your registration process.
In this article, we’ll share some best practices for designing high-converting registration forms for your event. Read More
What happens between when attendees purchase tickets and you get paid? How do their transactions get processed? All of this is taken care of by your payment gateway.
In this article, we’ll cover everything you need to know about payment gateways for your event website. We’ll start off by explaining what payment gateways are and why you need them. Next, we’ll take a look at how payment gateways work and what factors you need to consider when choosing a payment gateway for your event website. Finally, we’ll step through some examples of online and offline payment gateways and how you can get started with one for your event website. Read More
Innovations in event technology have made it easier for event planners to automate and streamline all kinds of event-related processes.
In this article, we’ll explain what event technology is and how you can use it to plan and host better events. Along the way, we’ll take a look at some of the built-in features, and add-ons Event Espresso offers that can help you get started with a step in the right direction. Read More
Introducing a new third-party add-on, Import Eventbrite Events.
Import Eventbrite Events by XylusThemes is a super simple, yet, a useful plugin which runs scheduled imports from Eventbrite and syncs them perfectly to your event website.
With the Import Eventbrite Events add-on, you can import your Eventbrite classes, workshops, or nightclub events directly into your Event Espresso calendar.
Getting the Add-on
The Import Eventbrite Events add-on is available on our Third-party Add-ons page or directly from the XylusThemes website.
XylusThemes offers help and support for this add-on, while an FAQ is available on the plugin homepage.
The Wait List Manager add-on for Event Espresso 4 has arrived! Now you can automate the process of capturing wait list signups when your events sell out. Easily manage last-minute event tickets and provide standby ticketing for your customers and increase profitability for your events.
The Wait List Manager add-on is compatible with Event Espresso 4.9.47+ and available to purchase from the product page
Wait List Manager Features
The Wait List Manager helps you with those pesky last minute cancellations and course transfers by allowing you to turn on a waiting list to fill those spaces, therefore helping you stay more profitable. Read More
Payments through PayPal Express Checkout Smart Payment Buttons are now available for Event Espresso. Event organizers in many countries all over the world can receive online payments for their event registrations using PayPal. In addition to popular payment options like credit cards and PayPal funds, an attendee can now pay for their event registrations using PayPal Credit and even Venmo (where available). Read More
Introducing a new third-party add-on, Seating chart for Event Espresso 4.
The Seating Chart add-on for Event Espresso 4 by Aparna’s Codex integrates Seats.io and provides a feature to sell seats created in seats.io through the Event Espresso registration system.
With Seats.io, you can create a seating layout in hours (not days) using tables, chairs, podium locations, and more, via a drag-n-drop interface. Allow users to reserve a table or seat at your next event.
Getting the Add-on
The Price Modifier add-on is available on our Third-party Add-ons page or directly from the Aparna’s Codex website.
Aparna’s Codex offers help and support for this add-on, while an FAQ is available on the plugin home page.