Blog – Tips and Trends For Your Events

How to Add an Events Calendar to WordPress Page

Events calendar WordPress page

Are you looking for a way to boost event attendance? Adding an events calendar to your WordPress site is a great way to attract new registrations for your upcoming events.

Ideally, you want to display all details related to your upcoming event on your WordPress site. This makes it easy for prospective attendees to discover events and register for them.

Displaying an events calendar is one of the best ways to promote upcoming events for your business and enhance the user experience on your event website. In this article, we’ll show you how to add an events calendar to your WordPress page using Event Espresso. Read More

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5 Effective Hybrid Event Ideas for Newbies

Hybrid event ideas concept; photo of a hybrid event live streaming in a laptop

Photo credit: Malte Helmhold

Hybrid events are the most common trend in today’s event industry. In fact, statistics show that “73 percent of event planners now think hybrid events will continue to be more common in the future.”

While most are in the hype with hybrid set-ups, some are still hesitant, and uncertain about the transition. If you are still venturing out the new waters of hybrid events, then this guide is perfect for you. Find out everything you need to know about hybrid events. Let’s keep the ball rolling. Read More

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4 Positive Effects of Events: Happiness, Human Connection, and More

Positive effects of events

People are constantly looking for ways to better their life and promote positivity. Attending events is a great way to experience happiness, connect with like-minded people, and foster positive well-being.

In this article, we’ll take a look at some positive effects of events on your attendees and how you can organize events to fully cater to them. Read More

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Why Do People Donate? Top Reasons Why Donors Give

volunteers forming a red heart using their hands; fundraising effort concept

If you have experienced selling something before, you know how important it is to survey customers on the reasons for their purchase. You want to know what they like about the product/services you are offering. Knowing this valuable data will help you improve your business.

In the same manner, knowing the primary motivations of donors in giving is important for a variety of reasons. First, it helps you maximize your marketing efforts. Knowing how and where they’ve heard of your cause directs you to where you need to focus your marketing strategy. Another thing is that it will help you to understand your personal donors better. Read More

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The 6 Basic Steps on Hosting a Conference

Hosting a conference for business leaders

Hosting a successful conference involves a lot of planning and can get quite intimidating if it’s your first time.

Ideally, you want to create “checklists” of the things you need to do and cross them off as you go. This helps ensure everything is in place to successfully host a conference. In this guide, we’ll go over six crucial steps you should follow when hosting a conference. Read More

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Accept Event Payments with Square using Credit Cards, Google Pay, and Apple Pay

Attendees participating in a business conference.

You can now use Square to accept payments for your event registrations or tickets using Event Espresso. Event organizers in the United States, Canada, Australia, the United Kingdom, Japan, Republic of Ireland and France can receive debit card or credit card payments from attendees worldwide. Plus, Google Pay and Apple Pay are available in select countries.

Receive payments for event registrations through Apple Pay and Google Pay

Event payments are available for Google Pay and Apple Pay via Square. Here are the countries where the services are available. Read More

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10 Best Event Planning Resources

Event planning resources

If you’re thinking about hosting an event, the first step is to start planning for it. It helps to have high-quality event planning resources at your disposal.

Ideally, you want to plan ahead so that when it’s time to host the event, you and your staff members know exactly what to do. This also helps keep all the important timelines of the event in place and ensures you’re able to effectively manage your event.

In this article, we’ll go over various event planning resources that will help you easily plan your event and effectively execute it. Read More

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How to Create a Mailchimp Signup Form in WordPress & Send Emails

It’s no secret that email marketing is one of the most effective marketing channels out there, offering an incredible ROI of up to $42 for every $1 spent. It offers some unique advantages over other forms of marketing and helps you build a base of loyal users independent of other sources of traffic that tend to be mostly out of your control.

However, you need the right tool to power your email marketing efforts. And as a small business manager or event manager, you probably can’t find anything better than Mailchimp. It offers a perfect balance of simplicity and functionality. Combining it with an opt-in tool like MailOptin to collect emails is going to help you build a solid email marketing foundation.

With that said, let us begin with creating an opt-in form with MailOptin and integrating Mailchimp with the versatile opt-in tool. Read More

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The 12-Step Guide for Your Fundraising Event Planning Template

Food distribution as a result of a fundraising event of a non-profit organization

Are you preparing for your next fundraising event? If so, then you’re making the right choice. Qgiv reports that 35% of the overall donation happens during the last three months of the year. Furthermore, 12% of global donations happen during the last three days of the year. Without a doubt, this is the best time to advance your fundraising causes.

So get your pens and papers ready, because today we will teach you how to proceed with your event planning without a hitch– by making a fundraising event planning template. Read More

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How to Plan a Workshop Checklist

People figuring out how to plan a workshop checklist.

Planning a workshop can be quite challenging, especially if you don’t know where to start. You have to do a lot of things in such little time and make sure nothing goes wrong. In this guide, we’ll explain how to plan a workshop checklist. Read More

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