Event Espresso Blog on Event Registration Ticketing Software for Wordpress

Should You Go Free or Premium for Your Events Website?

Comparing Events Made Easy vs Event Espresso: Should You Go Free or Premium for Your Events Website?

If you’re looking to offer online event registration and ticketing on your WordPress website, you’ll need a specially-designed tool. WordPress doesn’t offer any features to help you display events and sell tickets, but you can do those things (and more) with the right WordPress events plugin.

When it comes to WordPress events plugins, there is a range of options available. For example, there are simple free tools like Events Made Easy or Event Espresso Decaf, which make getting started quick but can be limited in terms of functionality. There are also premium solutions such as Event Espresso (premium version), which won’t come for free but will offer more features.

In this post, we’re going to discuss the pros and cons of going with a free or premium WordPress events plugin. We’ll also introduce two of the most popular options, and help you choose the right one for your site. Let’s jump in!

Some Options When Choosing a WordPress Events Plugin

WordPress makes it easy to create a website and get it up and running fast. However, the core software is kept lean on purpose, so it can be adapted to a wide range of uses. This means that if you want to create a website that offers event registrations and online ticketing, you’ll need the additional features that an event plugin can provide.

When it comes to choosing a plugin, you have several options. There are free plugins, many of which can be found in the WordPress Plugin Directory. Alternately, you can purchase a premium plugin, which can cost anywhere from a couple bucks to a few hundred dollars. The prices vary based on the level of support you get and the features in the plugin.

The primary advantage of picking a free events plugin is obvious – it’s a no-price option. You aren’t risking money, and you won’t need to worry about finding room in your budget. However, free plugins often provide fairly limited functionality. Plus, while there are many well-supported free plugins out there, there’s a greater chance they’ll be abandoned by their developers. In addition, free plugins may end up costing you in adverse ways, such as taking more of your time to set up, or the free plugins can cost more because they are missing features that result in more work or you may lose money with fewer registrations or ticket sales.

Premium plugins do come with a cost attached, but they also offer a number of benefits. For instance, they will typically:

  • Provide you with a wider range of features and functionality
  • Come with dedicated customer support
  • Access to helpful documentation such as an online knowledge base
  • And, they may be updated more frequently

The second and third points are fairly self-explanatory. To further illustrate the first, however, let’s take a look at two popular examples of WordPress event plugins.

Events Made Easy vs Event Espresso

The good news is that event registration and ticketing functionality is popular enough among WordPress users that you have lots of options for adding it to your site. Whether you’re just looking to promote the occasional event or sell tickets and registrations on a regular basis, it won’t be hard to find the right tool.

Events Made Easy is an example of a free events plugin for WordPress:

This tool is free to install and use on your site, and it offers a number of helpful features. For example, with Events Made Easy you can:

  • Create both one-time and recurring events, and display them on your site.
  • Add events lists and calendars to your site, using sidebar widgets and shortcodes.
  • Enable users to pay for registrations using various payment gateways.
  • Send out automatic email reminders to registered users.
  • Integrate maps to show each event’s location.

This covers many bases when it comes to events management. You can set up and publicize events, let visitors register for them, accept payments, and track registrations.

At the same time, there are certain features this plugin can’t provide. As a contrast, let’s check out Event Espresso (premium version):

This premium events plugin offers all of the features covered above. In addition, it also lets you:

  • Add multiple dates, time, and pricing options to each event.
  • Enable visitors to purchase multiple tickets or registrations in bulk.
  • Manage payments from your site, using a single-page checkout system.
  • Collect customer data with event registration forms.
  • Use mobile apps to scan tickets and track attendance.
  • And more


This is just a sample of the options provided by this plugin. What Event Espresso aims to do is provide a fully-featured solution for creating and managing events through your WordPress site.

You’ll also get access to a year of updates and support when you purchase a license. There are dedicated support forums and detailed documentation articles, or you can get in touch with the customer support directly for help. Plus, unlike many other premium events plugins, you only have to pay a license fee – there are no extra charges attached to tickets sales.

How to Select the Right Events Plugin for Your Website

Now that we’ve looked at both free and premium events plugins, let’s discuss how to choose the best option for your needs. While there is no one right choice for every site, there are some clear use cases for each plugin.

If you’re only planning to promote events occasionally, a free plugin like Events Made Easy or Event Espresso Decaf (the free version) may be enough. These free event plugins may give you access to enough basic features to get the job done. It’s also a handy solution if you simply can’t afford to spend any money purchasing a premium events plugin.

However, if your budget does have a bit of room or if you want to increase sales or save time, a premium choice like Event Espresso has a lot more to offer. It can help you manage every aspect of your events, sell tickets and registrations easily, and more. It’s a no-brainer if you’re running an events-focused website where you promote shows, classes, conferences, workshops, or tournaments on a regular basis (just to name a few examples).

If you’re still not sure, there’s actually a free version of Event Espresso that you can try out. This offers the best of both worlds – it’s free and requires no commitment, but includes many of the plugin’s core features. Using this plugin gives you the option to easily upgrade to a premium plan, should you decide you need expanded functionality.

Conclusion

Choosing an events plugin for your WordPress website is an important decision. It will shape the way you create and manage events, and determine what options you have available.

A free plugin like Event Espresso Decaf or Events Made Easy can come in handy if you just want to promote a single event, or if you want a simple, free solution. However, if you’re looking to run a full-fledged events website, make money on your events or save time, you’ll likely find this kind of option limiting. In that situation, opting for a premium plugin such as Event Espresso will be well worth the investment over the long-term.

Do you have any questions about Event Espresso and what it can do? Ask away in the comments section below!

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On Their Calendars…On Their Mind

If you are an event organizer then your goal is to get on the calendar of anyone who is interested in your type of event.  To help with that goal, you can make your online event[s] accessible for people to add your event to their own digital planners, their calendars!  This will help you stand out among other events and stay top of mind as your potential guests make their plans.

Adding iCal download links to your event registration confirmation emails or making them available as .ics file downloads makes it easy for attendees to save the event’s details directly to their personal calendar applications. And, if attendees put your upcoming event on their calendar they’re more likely to attend.
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7 Ways to Upsell Event Registrations and Tickets with Event Espresso

Upselling can be good for your business and great for your attendees too. Good upselling is more about excellent customer service than it is about aggressive sales tactics. The opportunity for upselling your event is all around you. Event Espresso, which is an online event registration and ticketing plugin for WordPress, offers you many opportunities to upsell your events so that you can maximize your event revenue. This article will share what upselling is, the argument for upselling, upselling strategies, recognizing upselling opportunities, handling objections and tracking upsells for your online event registration and ticketing with Event Espresso and WordPress.

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Event Espresso and WordPress 5.0

As many of our customers know, Event Espresso is a plugin for WordPress which means we are very dependent on what happens in the WordPress ecosystem. For the last two years, WordPress has been developing a new page/post editor code-named “Gutenberg” and it’s slated to be released December 6, 2018, with the release of WordPress 5.0.

WordPress Gutenberg

Here at Event Espresso, we’re really excited for the new page/post editor coming to WordPress and we’ve been investing time over the last year in preparing our plugin for the changes. In this article, I want to share with you what you can expect with Event Espresso when you upgrade your site to WordPress 5.0, and also give you a little bit of a preview into what we’re working on for the coming months.

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Case Study: Using Meetup.com, WordPress, & Event Espresso

I want to share what tools I’ve found useful for managing my events. First, I’ll introduce Meetup.com for those who are unfamiliar with it, and describe how it helps me to publicize my events. Then, I’ll describe why I also have a self-hosted WordPress website using Event Espresso. Lastly, I’ll share some other plugins I’ve found helpful. I hope sharing my experience will be useful to anyone who is looking to explore more ways to manage their own events using some of today’s innovative event registration and networking tools.

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Why Do Events Require “Personal” Information From Attendees?

Why Do Events Require “Personal” Information From Attendees?

There are four main reasons why an event registration and ticketing website might collect personal information from attendees:

  • Providing better service or offering a more personalized event experience.
  • Getting an idea of what generates interest.
  • Sharing attendee lists with event sponsors and other attendees.
  • Contacting attendees after the event with marketing offers and related events.

Most event websites require attendees to provide personal information (such as contact information and billing information) to complete their event registration or purchase a ticket.

In this article, we’ll take a look at what personal information is and explore some of the reasons why event websites require personal information from attendees. Read More

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Save 25%-50% During Our ONLY Sale of the Year, and it is Happening Now!

Our 2018 Black Friday and Cyber Monday Sale is happening now through November 30th. You can make your online event registration with WordPress more efficient, powerful and save 50% at the same time. This is the best way to invest in your events and your business.

  • Get Event Espresso for the first time and save 25%
  • Renew your expired support license and save 25%
  • Save 50% on add-ons for your Personal support license
  • Save 50% on add-ons for your EE4 Developer license and use that one purchase on five sites

See our 2018 Black Friday and Cyber Monday Sale page for details.

Please Share: Cool. @EventEspresso is 50% off during their ONLY sale of the year for #blackfriday and #cybermonday #eventprofs Click To Tweet

Plugins and a Support Team

We all know from our own experiences that it’s difficult to find good help and that great service is rare. With your active Event Espresso license you not only receive one-click updates and renewal discounts, you also have access to our GREAT support team.

Reviews of Event Espresso

Save 25%-50% on Event Espresso during our ONLY sale of the year! Event Espresso is the most powerful and best-supported…

Posted by Event Espresso on Tuesday, November 20, 2018

Get the best online event registration and ticketing plugin and support team in the universe!

See our 2018 Black Friday and Cyber Monday Sale page for details.

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Securing Your WordPress Event Ticketing Website

If you’re running an event ticketing business, you probably collect a lot of important information from attendees on your website. This may include:

  • Usernames and passwords.
  • Payment information (credit card numbers, bank details)
  • Billing information (street address, phone numbers)

As a business owner, it’s important to make sure your event ticketing website is secure and protected against threats. By doing so, you can rest assured that your website will continue to run without any hiccups and your attendees’ personal information will be secure.  Read More

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Events Manager vs Event Espresso: How to Add an Event Registration System to Your Website

Whether you’re selling tickets to a stand-up comedy night or an international conference, you’ll need an event registration system. This type of solution will let you display information about your event, register guests, and even accept event payments. The key lies in choosing the right tool to help with your event.

If you’re looking for a fully-featured event registration system for your WordPress website, you’ll probably end up considering both Events Manager and Event Espresso. Each plugin offers a lot of features out of the box, but you’ll need to decide which one is right for your website.

In this post, we’ll help you answer that question. We’ll look at the basics of event registration systems, then compare the two WordPress plugins and see what they have to offer. Let’s get to it!
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How Much Does an Event Espresso Site Cost?

Ticekting Website CostAs an event organizer, you probably have a process in place that allows prospective attendees to register for your events. You might be asking them to download a registration form, fill it out, and mail it to you or scan it and email it to you, or you might be using some sort of hosted event registration solution on a subscription basis, like Event Smart.

While it may cost you a little bit more money upfront, having your own event registration website certainly has its benefits:

  • The website – and everything you publish on it – belongs to you.
  • It gives you more control and flexibility.
  • You’re able to extend its functionality.
  • Your attendees’ data is stored on your systems – not a third-party site.

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