Posted by Chinny Verana on Tuesday, August 9th, 2022
Photo credit: Hivan Arvizu
With the rise of digital marketing, many of us wonder, “is in person marketing still working?”. And the answer to that is definitely YES. In fact, according to Statistica, 79% of US marketers generate sales using event marketing.
If you’re still thinking about whether you need to venture into this particular marketing strategy, this comprehensive guide will help you. We’ll walk you through the definition, benefits, and some tips surrounding in person marketing. Let’s get started. Read More
Posted by Chinny Verana on Wednesday, May 18th, 2022
Organizations and businesses plan corporate events to reorient business goals, reinforce corporate values, foster relationships, and strengthen teamwork. No matter how small the event is, there are a lot of details that need to be considered during corporate event planning. To break down how to successfully plan a corporate event, let’s first define what corporate events are. Read More
Posted by Maria Ansari on Monday, February 7th, 2022
Are you looking for a way to boost event attendance? Adding an events calendar to your WordPress site is a great way to attract new registrations for your upcoming events.
Ideally, you want to display all details related to your upcoming event on your WordPress site. This makes it easy for prospective attendees to discover events and register for them.
Displaying an events calendar is one of the best ways to promote upcoming events for your business and enhance the user experience on your event website. In this article, we’ll show you how to add an events calendar to your WordPress page using Event Espresso.Read More
Posted by Chinny Verana on Friday, January 21st, 2022
Photo credit: Malte Helmhold
Hybrid events are the most common trend in today’s event industry. In fact, statistics show that “73 percent of event planners now think hybrid events will continue to be more common in the future.”
While most are in the hype with hybrid set-ups, some are still hesitant, and uncertain about the transition. If you are still venturing out the new waters of hybrid events, then this guide is perfect for you. Find out everything you need to know about hybrid events. Let’s keep the ball rolling. Read More
Posted by Maria Ansari on Wednesday, January 5th, 2022
People are constantly looking for ways to better their life and promote positivity. Attending events is a great way to experience happiness, connect with like-minded people, and foster positive well-being.
In this article, we’ll take a look at some positive effects of events on your attendees and how you can organize events to fully cater to them. Read More
Posted by Chinny Verana on Thursday, December 16th, 2021
If you have experienced selling something before, you know how important it is to survey customers on the reasons for their purchase. You want to know what they like about the product/services you are offering. Knowing this valuable data will help you improve your business.
In the same manner, knowing the primary motivations of donors in giving is important for a variety of reasons. First, it helps you maximize your marketing efforts. Knowing how and where they’ve heard of your cause directs you to where you need to focus your marketing strategy. Another thing is that it will help you to understand your personal donors better. Read More
Posted by Maria Ansari on Wednesday, December 1st, 2021
Hosting a successful conference involves a lot of planning and can get quite intimidating if it’s your first time.
Ideally, you want to create “checklists” of the things you need to do and cross them off as you go. This helps ensure everything is in place to successfully host a conference. In this guide, we’ll go over six crucial steps you should follow when hosting a conference. Read More
You can now use Square to accept payments for your event registrations or tickets using Event Espresso. Event organizers in the United States, Canada, Australia, the United Kingdom, Japan, Republic of Ireland and France can receive debit card or credit card payments from attendees worldwide. Plus, Google Pay and Apple Pay are available in select countries.
Receive payments for event registrations through Apple Pay and Google Pay
Event payments are available for Google Pay and Apple Pay via Square. Here are the countries where the services are available. Read More
Posted by Maria Ansari on Wednesday, November 3rd, 2021
If you’re thinking about hosting an event, the first step is to start planning for it. It helps to have high-quality event planning resources at your disposal.
Ideally, you want to plan ahead so that when it’s time to host the event, you and your staff members know exactly what to do. This also helps keep all the important timelines of the event in place and ensures you’re able to effectively manage your event.
In this article, we’ll go over various event planning resources that will help you easily plan your event and effectively execute it. Read More
It’s no secret that email marketing is one of the most effective marketing channels out there, offering an incredible ROI of up to $42 for every $1 spent. It offers some unique advantages over other forms of marketing and helps you build a base of loyal users independent of other sources of traffic that tend to be mostly out of your control.
However, you need the right tool to power your email marketing efforts. And as a small business manager or event manager, you probably can’t find anything better than Mailchimp. It offers a perfect balance of simplicity and functionality. Combining it with an opt-in tool like MailOptin to collect emails is going to help you build a solid email marketing foundation.
With that said, let us begin with creating an opt-in form with MailOptin and integrating Mailchimp with the versatile opt-in tool. Read More
