As we start planning for spring and summer events, we want to be sure you know that Event Espresso is your Event Ticketing System for WordPress. Whether you are hosting Art Classes, Car Shows, Conferences, Quilting Retreats, or any other event, Event Espresso makes it simple to sell tickets to each of these events – or all of them at the same time – right from your WordPress website.
With Event Espresso you can: Read More
Many good software developers struggle and become frustrated when contributing to open source software. That’s because the skill set required for contributing to open source software is different from that required for writing closed source software.
About three years ago we decided to put our flagship WordPress plugin, Event Espresso, on Github in order to facilitate community contributions. It has always been open source (meaning the code that runs it is viewable by anyone who downloads it), but that made it much more accessible for contributions. Since then we have received numerous pull requests (requests to have code added to it), but not all contributions were ready. The purpose of this post is to help software developers better understand how to contribute to Event Espresso, WordPress, or any open source software. Read More
Let me tell you a story about a small town quilting company that’s losing over $21,000 from Eventbrite fees, annually.
Starting as a Small Family Business
Modern Quilt Company (not the real name), and we’ll call it MQC for short…started out about ten years ago as a small family business in a small rural town. Employment was scarce in that small town, and local enterprise abandoned the city many years ago. Buildings were left abandoned, and the local infrastructure was crumbling, while many of the residents had to travel long distances to work, or eventually left the area altogether to find employment elsewhere.
The founder of MQC’s father, Greg, commuted an hour and a half to work each way as a mechanic at the local newspaper. He worked long hours and many night shifts to support his wife (Shauna) and his seven children. In 2008, when he lost a hefty portion of his retirement savings in the market crash and at a time when the newspaper industry was laying off people every month, his son’s James and Sammy concocted an idea to start a business that could help their parents towards retirement. Read More
Event Espresso is a WordPress e-commerce plugin specialized for online event registration and selling tickets. Just like any other WordPress e-commerce plugin, you have to convert your website traffic from an audience to a customer, or in this case an attendee. It takes work, at the right time you can convert Pending Payment registrations into paying attendees.
Lorenzo has a created a learning series titled 7 Days to a Better Registration Checkout
that covers very well how to convert website traffic into ticket sales or registrations. I’d recommend subscribing to that email course.
Have you heard of LoopConf?
LoopConf is an exciting, three-day event for technically-minded folks that want to dive deep into advanced engineering and development topics. For the second year in a row, they have invited a lineup of amazing speakers ready and willing to share their passion for WordPress with you.
With a speaker lineup featuring engineers from Automattic, WIRED, The New York Times, Bocoup, Disney, Microsoft, and so many other amazing and innovative companies, you won’t want to miss this fantastic event! Read More
Hello, everyone! We’ve recently launched a new premium feature in Event Espresso (as of 4.9.27.p) that allows your customers to filter tickets by date. If you have ever used the Multiple Datetimes Per Event feature when configuring your event to occur on multiple days, you know that sometimes there can be a lot of ticket options (one for each Datetime, etc.).
To make the process of selecting the correct ticket for the right day(s) easier for your audience, we have added a setting that allows you to turn on a date filter so that your registrants can filter available ticket options by date.
Pinterest isn’t just another time-killing-app. Pinterest is leading the way in event marketing.
According to an article, I found, Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,680x longer than a Facebook post. I soon came to realize that Pinterest is a great tool for any event businesses, in particular for promoting upcoming and past events. Read More
Feeling the need to stand out in the overly crowded world of event businesses? Did you know that LinkedIn can help build awareness around your event business? With nearly 470 million registered users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. Utilizing LinkedIn for your event business is essential if you want to grow. In fact, it is an often overlooked but powerful marketing avenue for small-to-large event businesses, conferences, and event planners in general.
Wouldn’t it be amazing if the event pages of your website performed better organically in the major search engines? Our Schema.org Structured Data feature may help.
This week we’ll be taking a deep dive into using Twitter marketing to build awareness around your events. I’ll try to cover everything related to Twitter marketing and how to employ it as a tool for event marketing. I’ve included a lot of information in this post, so if you already know about Twitter, or don’t care about seeing Twitter stats, please feel free to skip ahead. I’ve outlined the topics for you below.