Posted by Seth Shoultes on Monday, October 15th, 2018
As a non-profit organization, event planning can be pretty difficult. While the limited availability of funds doesn’t help the problem, a website with the right plugins can be the perfect, cost-effective workaround.
The good news is that with WordPress you can supercharge your non-profit website to organize events, accept donations, and manage volunteers. With this in mind, in this post, we’ll share some of the best WordPress plugins you’ll need on your website to plan, organize, and manage events. Read More
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Posted by Seth Shoultes on Tuesday, October 9th, 2018
By default, WordPress provides a lot of features you can use to design your website. However, certain functionality can only be added through plugins or integrations. If you’re looking to enable online event registration and ticketing on your site, for example, you can’t do that with just WordPress posts or pages, you’ll need an additional tool.
Fortunately, there are plenty of solutions you can use to let visitors view and sign up for events. The trick lies in selecting a perfect fit for your needs and budget. Doing this is simple, as long as you understand the pros and cons of each option.
In this post, we’ll look at two of the most popular, but very different, event registration tools – Eventbrite and Event Espresso. We’ll compare them on several key criteria, to help you decide which one you need. Let’s take a look! Read More
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Posted by Michael Nelson on Monday, October 1st, 2018
Happy Internet Security Month!
These 6 steps will prevent 99% of hacking attempts on your WordPress website, and most of them only require a click or two and aren’t very technical.
Of course, we all want to keep our website secure and not get hacked. It’s not fun when a hacker takes control of your website… But we also have a life and might not understand all the technical jargon. So let’s skip the fluff and get your website secure. Read More
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Posted by Seth Shoultes on Thursday, September 27th, 2018
Technical glitches are part and parcel of running a website. Your event registration and ticketing website are also bound to run into a few issues here and there that could potentially limit its usability.
This can be especially daunting if you’re selling, say, early-bird tickets for a limited period and your registration form stops working. Prospective attendees wouldn’t be able to purchase tickets from you and you would miss out on sales.
When done right, user feedback plays an integral role in identifying and diagnosing issues with your event registration website. By doing so, you’re able to accurately track down the root cause of the problem and take appropriate measures to fix it.
In this article, we’ll share an effective framework that you can follow to get user feedback and uncover things that aren’t working on your site. Read More
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Posted by Seth Shoultes on Tuesday, September 25th, 2018
Optimizing your event website for search can help you rank higher in search engines, increase traffic to your event site, and boost ticket sales and registrations.
People will often search for an event they are considering to attend to get more information and make an informed decision. Showing up in their search results and getting them to land on your event website gives you the opportunity to showcase your upcoming event and convert visitors into attendees.
With this in mind, in this article, we’ll share some actionable steps that you can take to optimize your website or landing page for search engines. Before we begin, let’s quickly step through some essential event information that you should be publishing on your website. Read More
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Posted by Seth Shoultes on Tuesday, September 11th, 2018
Finding the right event theme for your WordPress website is important. Ideally, you want to go for a theme that:
- Lets you customize your event website’s front-end to properly show your brand.
- Delivers an intuitive user interface that improves attendee experience.
- Features a content-first design that highlights the event’s details.
- Can give you a professional look without being too complicated.
- Is well supported by the theme developer.
- Presents a responsive, mobile-friendly design.
In this article, we’ll share some of the best – free and premium – WordPress event themes that fit these criteria and are compatible with Event Espresso. Read More
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Posted by Seth Shoultes on Tuesday, September 4th, 2018
Products need to have the right price to appeal to buyers. It’s equally important that the pricing options, or the ticket options, you offer to your audience are attractive to your audience.
While setting your ticket prices may seem like a simple matter of dividing the cost of your event by the number of tickets and charging a small overhead to make a profit, there are additional factors that you need to consider.
So, how do you come up with ticket options and the prices that prospective attendees can’t refuse?
In this article, we’ll show you how you can land on the perfect ticket price for your next event. We’ll talk about different pricing strategies and explain how to set the initial price of your ticket and then adjust the price of the ticket later on to maximize profits.
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Posted by Seth Shoultes on Tuesday, August 28th, 2018
As an event organizer, you can leverage event technology and marketing channels to engage with attendees before, during, and after your event. It gives you the opportunity to:
- Share valuable, informative content with attendees.
- Start a conversation before the event begins and keep it going long after the event ends.
- Collect data throughout the event to monitor and analyze key event marketing metrics.
In this article, we’ll explore some of the different ways you can engage your attendees before, during, and after your event. By the time you’re done reading, you’ll be in a better position to put together a successful event engagement plan of your own. Read More
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Posted by Seth Shoultes on Tuesday, August 21st, 2018
If your event registration form isn’t optimized for conversions, you could be driving away attendees without even knowing it.
Minor changes in the form’s design and layout – such as following the asterisk standard or grouping related fields together – can improve your form’s user experience significantly and simplify your registration process.
In this article, we’ll share some best practices for designing high-converting registration forms for your event. Read More
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Posted by Seth Shoultes on Monday, August 13th, 2018
What happens between when attendees purchase tickets and you get paid? How do their transactions get processed? All of this is taken care of by your payment gateway.
In this article, we’ll cover everything you need to know about payment gateways for your event website. We’ll start off by explaining what payment gateways are and why you need them. Next, we’ll take a look at how payment gateways work and what factors you need to consider when choosing a payment gateway for your event website. Finally, we’ll step through some examples of online and offline payment gateways and how you can get started with one for your event website. Read More
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