Blog – Tips and Trends For Your Events

2021 Black Friday & Cyber Monday — Up to 50% Off Sale

2021 Event Espresso holiday sale

Thanks for choosing and taking interest in Event Espresso for your events! Our only holiday sale of the year is live.

Event Espresso is like a swiss army knife for different types of events. Whether you are planning a conference for like-minded people, teaching students a leadership class, or hosting an annual gala fundraising dinner, you can save time and money by using WordPress event registration plugin like Event Espresso.

The Event Espresso plugin has been a very valuable website asset in our transition to virtual conferences. It works very well on our install and the support has been fantastic! It is very flexible, has lots of features and highly customizable. Thanks Event Espresso! –Justin Broughton

If you want to get Event Espresso for the first time, or haven’t renewed in a while now, or want to upgrade, then now is your chance to:

– Save 25% off new support licenses

– 50% off add-ons

– Upgrade to the Everything License and get credit for what you have already paid + the 25% discount Read More

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Accept Event Payments with Square using Credit Cards, Google Pay, and Apple Pay

Attendees participating in a business conference.

You can now use Square to accept payments for your event registrations or tickets using Event Espresso. Event organizers in the United States, Canada, Australia, the United Kingdom, Japan, Republic of Ireland and France can receive debit card or credit card payments from attendees worldwide. Plus, Google Pay and Apple Pay are available in select countries.

Receive payments for event registrations through Apple Pay and Google Pay

Event payments are available for Google Pay and Apple Pay via Square. Here are the countries where the services are available. Read More

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10 Best Event Planning Resources

Event planning resources

If you’re thinking about hosting an event, the first step is to start planning for it. It helps to have high-quality event planning resources at your disposal.

Ideally, you want to plan ahead so that when it’s time to host the event, you and your staff members know exactly what to do. This also helps keep all the important timelines of the event in place and ensures you’re able to effectively manage your event.

In this article, we’ll go over various event planning resources that will help you easily plan your event and effectively execute it. Read More

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How to Create a Mailchimp Signup Form in WordPress & Send Emails

It’s no secret that email marketing is one of the most effective marketing channels out there, offering an incredible ROI of up to $42 for every $1 spent. It offers some unique advantages over other forms of marketing and helps you build a base of loyal users independent of other sources of traffic that tend to be mostly out of your control.

However, you need the right tool to power your email marketing efforts. And as a small business manager or event manager, you probably can’t find anything better than Mailchimp. It offers a perfect balance of simplicity and functionality. Combining it with an opt-in tool like MailOptin to collect emails is going to help you build a solid email marketing foundation.

With that said, let us begin with creating an opt-in form with MailOptin and integrating Mailchimp with the versatile opt-in tool. Read More

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The 12-Step Guide for Your Fundraising Event Planning Template

Food distribution as a result of a fundraising event of a non-profit organization

Are you preparing for your next fundraising event? If so, then you’re making the right choice. Qgiv reports that 35% of the overall donation happens during the last three months of the year. Furthermore, 12% of global donations happen during the last three days of the year. Without a doubt, this is the best time to advance your fundraising causes.

So get your pens and papers ready, because today we will teach you how to proceed with your event planning without a hitch– by making a fundraising event planning template. Read More

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How to Plan a Workshop Checklist

People figuring out how to plan a workshop checklist.

Planning a workshop can be quite challenging, especially if you don’t know where to start. You have to do a lot of things in such little time and make sure nothing goes wrong. In this guide, we’ll explain how to plan a workshop checklist. Read More

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How to Create Your Event Planning Questionnaire (Like a Pro)

Business-owners-and-employees-gathering-at-a-venue-for-a-corporate-event
Photo credit: Jakob Dalbjörn

Events are one of the more effective marketing methods for businesses and organizations. For non-profit organizations like churches, events are utilized to generate funds, empower their congregation, teach and inspire, and serve communities.

For businesses, it generates sales, increases brand credibility and awareness, and allows you to know your customers. A Bizzabo marketing report suggested that 60% of business leaders believe that events are the most crucial marketing channels for attaining business goals.

Whether you are preparing for your company’s internal event or for a client, starting event planning with a pre-event consultation is vital. And to get the best out of it, you’ll be needing this essential tool: your event planning questionnaire.

This article will teach you the practical steps to construct your event planning questionnaire and the essential questions you need to include in it. Read More

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How to Host A Gala Fundraiser

Host a gala fundraiser

An easy way of raising funds for a nonprofit or charity is to host a gala fundraiser. A gala is a dinner that raises funds through sponsorships, table purchases, and individual ticket sales. A gala sometimes is referred to as an annual fundraising gala benefit dinner, the organization dinner or gala, or a black-tie gala.

It’s a simple way for charities and non-profit organizations to generate some funds for future or upcoming projects. It might seem like a challenge at first but once you have the right tools in hand, it’s really easy to host a gala fundraiser.

In this article, we’ll show you how you can host a gala fundraiser event for your business or organization in five simple steps. Read More

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How to Make Your Own Customized Church Event Planning Checklist

Handwriting a customized church event planning checklist

Photo credit: Glenn Carstens-Peters

Last year’s youth conference was a bomb! All the tickets were sold out. The preachings were great and you saw lives touched and changed. You even saw Gary “The Black Sheep” cry!  The same boy who was often dragged by her mother to Church is now a regular at Sunday service. He even volunteered to teach children about God. And if that’s not a success for you, I don’t know what is.

Everything was great not until you went through the evaluation. You found out that a lot of things were overlooked. There was a shortage of food. The banner was not put up. The decorations were a little bit off. And to make matters worse, a set of speakers malfunctioned during the event and many participants didn’t hear the message well enough.

You looked at the faces of the volunteers, especially the leaders and you saw how exhausted they were. One of the things they said was: “Thank God it went fine. We were panicking the whole time. We thought that we had it all figured out but it turns out that we forgot to bring a lot of things. Great to hear that the youth enjoyed it because we were definitely stressed. I didn’t even have the time to drink coffee.”

As the event organizer, you feel that you failed. You want to motivate them but you can’t because you feel the same way. All you feel is being burnt out. And you just found out that the couple’s retreat will be next month! Read More

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Prioritizing Donor Appreciation at Nonprofit Events: 5 Tips

As a nonprofit professional, you know the importance of building relationships with your supporters. When you develop these relationships, you’re able to retain more supporters, increasing their lifetime value and ultimately raising more from them.

Events are one of your primary supporter engagement opportunities and a great opportunity to develop these relationships. You can mingle with supporters, learn more about them, take notes to add to CRM profiles, provide new information about your mission, and collect donations, all from a single event venue.

But how do you make sure these relationships grow? By showing your appreciation after the event.

In this guide, we’ll be diving into five tips that you can use to make the most of your appreciation strategies with supporters, including:

  1. Thank Everyone
  2. Write Appreciation Letters
  3. Shout Out Your Sponsors
  4. Ask for Feedback
  5. Call Attendees

According to Bloomerang’s donor appreciation guide, showing proper appreciation to supporters can directly negate some of the main reasons they stop giving to nonprofits. For instance, a well-crafted appreciation message can help your organization keep the 5% of donors who leave because they don’t think the organization needs them, the 18% who believe the organization has poor communication, and the 13% who were never thanked for their support.

Let’s get started with some tips to make sure you’re showing ample appreciation for your supporters. Read More

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