Event registration and ticketing blog for WordPress | Event Espresso

Supporting our customers through COVID-19

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Last updated: Thursday, April 16th

As author Brené Brown writes in her book, Daring Greatly, “Connection is why we’re here. We are hardwired to connect with others, it’s what gives purpose and meaning to our lives, and without it there is suffering.”

This post will be a living document with resources to help you stay connected with friends and family and your attendees wherever they may be in the world. Read More

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How to Get Sponsors for an Event

Knowing how to secure sponsors can mean the difference between the success and failure of your event. Connecting with the right sponsors can build your reputation with your target audience and boost your attendance. Here’s what you need to know on how to identify potential sponsors and how to approach them with a compelling pitch that makes them want to support your event.

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5 Best Practices to Sell Event Tickets Online

Event organizers have a lot of responsibility when it comes to selling out an event. They have to handle several tasks including event planning, registrations, ticketing, and marketing. Savvy event organizers use online event registration and ticketing tools to take some of the heavy-lifting off their plate.

In this article, we’ll share some best practices and actionable tips on how you can sell event tickets online to maximize sales using online event registration and ticketing software.

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Use the Benefits of Event Sponsorship to Attract Promotional Partners

Highlighting the benefits of event sponsorship can be an effective way to recruit promotional partners. You can increase attendance and outreach efforts your event by offering sponsors benefits such as:

  • Access to event audiences for marketing
  • Increased social media outreach
  • Expanded email outreach
  • Increased brand awareness
  • Profitable return on investment

Event sponsorship can be a vital first step toward hosting a successful event. Here’s how these benefits can make a compelling case for sponsors to promote you.

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How to Write a Press Release for an Event that Attracts Attendance

Knowing how to write a press release for an event provides you with a powerful tool for cost-effective publicity. But to use a press release effectively to generate registrations, you need to follow certain best practices, ideally combined with the right event ticketing technology. To maximize your registrations, follow these five key steps:

  1. Identify where to send your press release
  2. Study your publicity outlet’s guidelines
  3. Format your press release correctly
  4. Make your press release persuasive
  5. Optimize your press release results

Here’s what you need to know to put these steps into practice.

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8 Tips for Installing a WordPress Event Calendar Plugin

As an event organizer, you want an effective way to share your schedule of upcoming events with prospective attendees. One way to make it easier for attendees to discover events and view event details is by making sure you have a WordPress event calendar on your website.

Having an event calendar is essential for businesses that organize multiple events throughout the year. Savvy event organizers use event calendars to keep visitors up to date about upcoming events and share important information in an effective way.

In this article, we’ll share some useful tips on how you can increase your event’s online visibility and boost event registrations using Event Espresso’s Events Calendar add-on.

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Why You Don’t Want to Add Eventbrite to Your WordPress Site

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As an event organizer, there are a number of different ways you can manage event registrations and ticketing through your WordPress site. What you shouldn’t do, however, is add Eventbrite to WordPress.

Eventbrite is a hosted event ticketing platform. This means you can create an account, create events, and allow prospective attendees to view event details and purchase tickets from your event page. Eventbrite also gives you the option to embed checkout on your WordPress site.

The main problem with adding Eventbrite to WordPress is that it takes away from the user experience you’d otherwise be able to deliver if you were using an integrated event management plugin that is designed specifically for WordPress, like Event Espresso

In this article, we’ll step through some of the main reasons why you don’t want to add Eventbrite to WordPress and explain what you can do instead.

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Event Espresso Helps the Dog School of Cadolzburg (Nuremberg) Teach Dog Owners How to Connect And Build Trust With Their Dogs

Meet the Dog School of Cadolzburg

The Dog School of Cadolzburg, Germany provides “dog training with a heart.” They provide dog owners with consultations, puppy classes, as well as individual and group dog training courses. To easily accommodate all of their requests to join these classes, they chose Event Espresso to help them to automate the sign up process and to help streamline their online registrations for their weekly classes.

In this customer success story, we highlight a project that web designer Anna-Lena Ganster developed to help the Dog School ‘Hundeerziehung mit Herz’ by Desiree Höck. We talked with Anna-Lena to learn more about how she built a robust website using Event Espresso integrated with WordPress for the dog trainer’s busy class registrations.

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How Much Does Eventbrite Really Cost?

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Event Planners need robust software solutions when organizing yoga classes, painting workshops, music festivals, community events, and any other event that needs registration or ticket sales. Once you find the event software that works best for your business’ needs, you deserve to know how much it’s going to cost.

Ultimately, there are several WordPress event plugins out there. Each company has an array of event features and fees for their services. This article will compare the Eventbrite fees to Event Espresso fees because they are very different.

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Scoring 10 Popular WordPress Events Plugins vs Key Features

 

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WordPress is a powerful CMS because of its unique ability to scale to your specific needs. For example, by using a WordPress events plugin, you can accept registrations, sell tickets, manage attendees information, automate event notifications, and run email marketing campaigns on your event site.

WordPress events plugins can help businesses organize events and streamline and automate event-related tasks such as showcasing upcoming events, attendee tracking, collecting online payments. Planning events is also a great way to start a new business (or organizing virtual events) during the current health pandemic Covid19, when gathering in large crowds is not allowed or advisable.

In this article, we’ll discuss some of the key features you should look for in a WordPress events plugin for your event business. At the bare minimum, this should include event registration, ticketing or ticket sales, event calendar, and event marketing features.

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New features: help attendees avoid email address typos, apply a promotion code to an existing registration, plus more!

In this post, we’ll highlight a few improvements that are now available in Event Espresso. These can help you whether you are organizing in-person events, virtual events, or a mix of both types.

1. Ask attendees to confirm their email address by entering it twice

Have you received an email from a frustrated attendee that registered for an event but didn’t receive their ticket or confirmation email? I imagine you went through steps like this to solve this problem:

– Logged in your WordPress dashboard on your website
– Pulled up the attendee’s registration in Event Espresso
– Spotted a typo on their email address in the Contact Details section
– Updated their email address to fix the typo
– Resent their confirmation email or ticket through the Registration Details area
– Replied to their email

Mistakes happen. I recently booked an appointment online for routine service for my car. While setting up the appointment, I typed my email address wrong — an email address that I’ve had for over ten years! Luckily, I realized what I did and fixed it before sending the appointment request.

What if you could almost eliminate having to fix typos on attendee email addresses?

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