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Last updated: Thursday, April 16th
As author Brené Brown writes in her book, Daring Greatly, “Connection is why we’re here. We are hardwired to connect with others, it’s what gives purpose and meaning to our lives, and without it there is suffering.”
This post will be a living document with resources to help you stay connected with friends and family and your attendees wherever they may be in the world. Read More
Meet the Dog School of Cadolzburg
The Dog School of Cadolzburg, Germany provides “dog training with a heart.” They provide dog owners with consultations, puppy classes, as well as individual and group dog training courses. To easily accommodate all of their requests to join these classes, they chose Event Espresso to help them to automate the sign up process and to help streamline their online registrations for their weekly classes.
In this customer success story, we highlight a project that web designer Anna-Lena Ganster developed to help the Dog School ‘Hundeerziehung mit Herz’ by Desiree Höck. We talked with Anna-Lena to learn more about how she built a robust website using Event Espresso integrated with WordPress for the dog trainer’s busy class registrations.
WordPress is a powerful CMS because of its unique ability to scale to your specific needs. For example, by using a WordPress events plugin, you can accept registrations, sell tickets, manage attendees information, automate event notifications, and run email marketing campaigns on your event site.
WordPress events plugins can help businesses organize events and streamline and automate event-related tasks such as showcasing upcoming events, attendee tracking, collecting online payments. Planning events is also a great way to start a new business (or organizing virtual events) during the current health pandemic Covid19, when gathering in large crowds is not allowed or advisable.
In this article, we’ll discuss some of the key features you should look for in a WordPress events plugin for your event business. At the bare minimum, this should include event registration, ticketing or ticket sales, event calendar, and event marketing features.
In this post, we’ll highlight a few improvements that are now available in Event Espresso. These can help you whether you are organizing in-person events, virtual events, or a mix of both types.
1. Ask attendees to confirm their email address by entering it twice
Have you received an email from a frustrated attendee that registered for an event but didn’t receive their ticket or confirmation email? I imagine you went through steps like this to solve this problem:
– Logged in your WordPress dashboard on your website
– Pulled up the attendee’s registration in Event Espresso
– Spotted a typo on their email address in the Contact Details section
– Updated their email address to fix the typo
– Resent their confirmation email or ticket through the Registration Details area
– Replied to their email
Mistakes happen. I recently booked an appointment online for routine service for my car. While setting up the appointment, I typed my email address wrong — an email address that I’ve had for over ten years! Luckily, I realized what I did and fixed it before sending the appointment request.
What if you could almost eliminate having to fix typos on attendee email addresses?
Before choosing an event registration solution for your business, you need to dig deeper to see how it handles ticket fees, refunds, and policies. Here’s why:
- You have to be clear from the get-go with attendees about refunds and your refund policy if your business offers refunds.
- The policies of some event registration systems or services can define (and affect) your refund policies.
- The payment gateways you decide to offer will also have their own policies. For example, some payment gateway providers might not refund their transaction fees.
With this in mind, in this article, we’ll explain how Event Espresso handles ticket fees, refunds, and policies, and share some actionable tips and guidelines along the way.
Photo credit: Nathan Riley
Since the beginning of 2020, I’ve attended over 25 events online. I created a list with the ones that I remembered vividly like a positivity workshop, calls with vendors, a live course on habits, team meetings, and more — all to find out “what worked well” with each of them. Then I looked for patterns that made each of them memorable. Not all of the virtual events were engaging, so I focused on the ones that were.
In this article, I’ll distill my experiences into actionable advice to help make your next virtual event memorable and engaging. We’ll start by talking about visualization.
Carol Dweck, in her book Mindset: The New Psychology of Success, introduces us to the concept of a concrete plan, which is created through thinking about what you want to do in vivid detail. Dweck says, “These concrete plans — plans you can visualize — about when, where, and how you are going to do something lead to really high levels of follow-through, which, of course, ups the chances of success.”
What Dweck is suggesting, in other words, is that doing some planning in advance can skyrocket your chances of following through. Read More
Finding the right solution for your event management needs can help you make the sign up process seamless for attendees while taking most of the heavy lifting off your plate. Fortunately, there are many WordPress event plugins that can help you plan and manage successful events.
In this post, we’ll take a closer look at Event Espresso and Formidable Forms, two popular event management tools, to help you decide which one is right for your event needs.
Photo credit: Northfolk
Activities like events bring us closer together by creating a connection. We create new memories during these shared experiences. During challenging times, your events may be affected. So what can you do if you find yourself unable to host in-person events for a while?
Here are three ways to overcome moments of uncertainty and take action with your events. We’ll begin with how to postpone an event below. Then we’ll cover how to cancel an event and how to reschedule an event.
1. Postpone an event
How does the thought of postponing an event make you feel? You’ve invested lots of energy and time with your team, and now you are forced to make a decision. It can feel frustrating.
I understand and want to share another perspective to consider.
Try thinking of postponing an event as “now is not the right time, and I know I can host my event in the future.” In doing so, you are 1) showing your attendees that you care about them and their wellbeing enough to say “this is not the right time for us to hold this event,” 2) giving yourself some space, and 3) allowing an opportunity for your event in the future. This change in how you think about delaying your event can instantly brighten your outlook.
One of my roommates from college had to delay his wedding because of coronavirus. Here is part of the conversation that we had:
Video is a powerful tool. For brands, it offers the chance to expand reach, attracting more decision-makers. And when it comes to event marketing, it works just as well. Video opens events up to a larger audience, giving more people the opportunity to access live or pre-recorded content, and offering event marketers a chance to generate additional revenue using pay-per-view video solutions.
But should you use video for event marketing?
Event businesses all over the world have been affected by recent incidents that impact travel including a travel ban, a political crisis, and a pandemic disease.
This article talks about how these occurrences impact event businesses as well as event-goers around the world. We’ll go over some actionable tips and strategies you can implement to minimize the negative effects on your event business and steps you can take to ensure the safety of your attendees and staff members.