Blog – Tips and Trends For Your Events

A Complete Guide On How To Prepare To Host A Seminar

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Hosting a seminar is one effective way to contribute value to your audience or community. Preparing well for a seminar might be tedious but it will be worth the effort because the long-term results for your brand are great. It is one way to establish credibility and build brand awareness in your field. Seminars are great avenues to deliver value to your audience. 

Aside from building your presence with your audience, seminars are a great avenue for networking which audiences generally look forward to. People usually long for connection so being able to connect with colleagues in the industry and having an opportunity to expand business networks is usually a convincing factor for attendees to participate in a seminar. For event organizers, the audience of a seminar is usually considered as leads for conversion or for building a community. 

In this article, we will give a complete guide on everything you need to know plus additional tips on how to prepare a seminar. 

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Virtual Event Survey Questions: Must-Have Survey Questions for Your Virtual Event

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Do your virtual events regularly leave you feeling like you are barking into the void? Do you want to know if those in your audience are paying attention or merely scrolling?

Virtual events have become increasingly popular since the pandemic. Virtual or online events offer the convenience of attending from anywhere without needing travel and accommodation expenses, increasing attendee satisfaction. However, like any event, it is essential to gather feedback from attendees to gather information about how to improve your future events.

Virtual event survey questions help unleash the power of participant feedback. A virtual event survey is a pleasant and exciting way to gather information, enhance your events, and show your guests that their opinions count. 

Prepare for game-changing strategies on how to transform your virtual events into the most talked-about and highly anticipated events. Read More

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Event Timeline Template: How To Make One And Get Free Samples For Your Next Event

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Stressed from all the chaos that comes with planning an event? Ready to take your planning game to the next level and show everyone who’s boss? It’s time to introduce you to the ultimate weapon in your event planning arsenal – the event timeline template.

This powerful tool will keep you organized and on track leading up to your event, no matter how big or small. It’s time to say goodbye to the days of herding cats and feeling like you’re drowning in a sea of tasks and deadlines. With the event timeline template, you’ll be able to dominate your event planning game and achieve event success like never before.

We’ll give you insider tips on how to customize your timeline to fit your unique needs, and even throw in some free samples to get your creative juices flowing. 

It’s time to take your event planning to the next level with the event timeline template. Are you ready to dominate? Let’s go! Read More

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Father’s Day Fundraising Ideas: 15 Ways to Celebrate and Give Back

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Put on your fundraising hats because Father’s Day is almost approaching. Not only is it a day to celebrate the superheroes in our lives, but it’s also an opportunity to make a difference via donations.

According to the National Retail Federation, people spent an astounding $20 billion on Father’s Day gifts in 2022, with an average of $171.79 spent per person. That’s a whole lot of love for our dads and a whole lot of potential for fundraising success!

We’ve listed some Father’s Day fundraising ideas that can help you generate funds while making dads feel appreciated and special. Read on. Read More

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How to Create The Best Description of An Event


First impressions are crucial! This is especially true in the case of event marketing. Your event description is your opportunity to sell and make a great first impression on potential attendees. As well as set the tone and expectations for the rest of your event.

Let’s face it, no one wants to attend a dull event. However, if your event description is boring and uninspiring, folks will assume that’s what they’re signing up for. A captivating and engaging event description, on the other hand, may build attention, peak interest, set expectations, attract the correct demographic, and eventually drive attendance through the roof.

You want to create a buzz around your event, right? You want people talking about it for weeks ahead of time and counting down the days before it arrives. The key to doing all of this is in the event description.

Yes, your event description is the key to unlocking the full potential of your event marketing campaign. You can attract the proper guests and develop enthusiasm by producing an engaging and comprehensive description of an event. On top of that, ultimately ensure that your event is a roaring success.

If you’re ready to take your event to the next level and create a lasting impression through your events, it’s time to give your event description some serious attention. Read More

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How to Invite People to an Event on Facebook: A Step-by-Step Guide

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Inviting people to your event page on Facebook is one good strategy to boost awareness for your event and engagement with your target audience. With over 2 billion active users, Facebook is a powerful platform for event promotion and has a built-in feature that allows you to create events and invite and promote the event to people directly through the social media platform. 

According to a report by HubSpot, Facebook is the most effective social media platform for event marketing, with 49% of marketers saying that Facebook is their most important platform for promoting events. 

Facebook features allow you to target specific users in a particular location, interest, and demographics relevant to your event’s target audience. Connecting your website and selling tickets is also convenient with the app. 

This article will give you a step-by-step guide on how to promote and invite people to your event on Facebook and other social media platforms. 

How to Create Your Facebook Event

Creating an event on Facebook is an easy and straightforward process. Follow these steps:

1. On the left side of your Facebook page, click on “Event”

2. A pop-up will appear where you can fill in the necessary information about your event. Fill in your event name, date and time, privacy settings, and description. Tip: Make sure to make an optimized event header on your event.

Fill up other supporting details about the event like co-host and other communication settings. 

3. Click Create Event and publish it in public. 

4. Once your event is live, you can share posts, invite guests, add a cover photo, and edit event details.

How to Invite People to Your Facebook Event

Once you click on your event, click on the lower right corner and click the button “Invite”. You will be given the option to invite people from your Facebook friend list, via email, or through mobile numbers. 

How to Invite People Who are Not Your Facebook friends 

To invite non-friends to a Facebook event, click on “Invite” on the event page, choose “Choose Friends,” search for the person by name or enter their email or phone number, and click “Invite.”
If the event is private, only invited people can see the details and RSVP

Take note that Facebook limits the number of invites each person can send to 500 per event because events with large invite lists may be reported as spam.

Furthermore, if you send a large number of invites that people are not responding to, Facebook may limit the number of invites for a short period of time.

Other ways to let people know about your event:

  • Private events: You can turn on “Guests Can Invite Friends” when creating your event. Keep in mind that you can’t change this setting later. You can also add a co-host who can invite more guests.
  • Public events: Let people know about your event by sharing it on your timeline or your Page’s timeline.

How to Invite Members of a Facebook Group to Your Event

This is applicable once you make an event on your Facebook group. 

  • From your Feed, click Groups in the left menu and select your group. If you don’t see Groups, click “See More”.
  • Click “Events”.
  • Select the event and click Invite.
  • Select the group members to invite, then click “Send invites”.
  • When a group event is created, it appears in the group’s discussion and members can choose to join.
  • Keep in mind that if someone removes themselves from a group event, they can’t be added again.

How to Invite People from Your Business Page to an Event Posted on Facebook

There are different ways you can invite people from your Business Page to an event on Facebook. If your event is created on your Business Page, your event is automatically set to Public. You can click on the share button and share it on your business page so your followers can see the event page. 

Other Ways to Promote Your Facebook Event for Free

The easiest way to get your event to reach as many people as possible is to do paid media to boost your event. However, there are free ways in which you can still promote your events.

1. Share your Facebook event with niched groups

There are different Facebook groups for almost everything in your area or niche. If you’re hosting a summer workshop on baking, you can probably search for local Facebook groups of baking enthusiasts and post your Facebook event there. 

Below is an example of a localized group for events:

2. Adjust your Facebook event settings to let your guests invite other people

For private events created by event organizers, you can turn on the settings so that personal friends or invitees can invite their friends (who might not be on their Facebook list). Doing this is like the digital form of word of mouth and can help boost the reach of your event without additional cost. 

This is part of the settings when you create your Facebook event as discussed above.

3. Hosting a giveaway to existing people who expressed interest to boost awareness

Once you have people responding to your event, you can do low-cost promotional activities to boost your event’s reach. 

Examples of giveaways could be asking your attendees to share the event in exchange for free merch. You can create a scheme or promotional activity by asking them to tag their friends or circle and a random commenter will be selected for a free ticket upgrade, etc. 

4. Sharing the Facebook link to your direct messages

Finally, you can still invite your friends manually by sending the event link on Facebook Messenger. 

Inviting People to Your Event on Other Social Platforms

While Facebook and Instagram are effective ways to promote your events, you can also invite people to your event on LinkedIn. LinkedIn is ideal for corporate and more professional events like conferences, workshops, webinars, seminars, etc. 

How to create your event on LinkedIn

  1. On your created LinkedIn Business page, go to “Events” in the left corner of your screen. 

Once you click on it, a pop-up will appear where you can fill in the details of your event. This is similar to when you created your event on Facebook.

After that, add a clear and persuasive description of your upcoming event and publish.

You also have the option of adjusting your settings and making it visible not just on LinkedIn but also to a targeted audience. 

The feature to target specific audiences will be very useful for you because of its ability to filter through different categories of the person (see below). You can easily target an audience based on their language, job function, university, region, company size, industry, and seniority. Say for example you’re creating a sports fest in your area, you can easily target people who are likely to register like University students within your city.

If you are creating your event using a personal LinkedIn profile, these are the options that are available to you. You can share the link to your LinkedIn and Twitter profiles. 

Host Your Events with Event Espresso and Easily Promote Them on Your Social Media

With a WordPress site, creating your events can be a breeze with Event Espresso. It’s a WordPress plugin and Event Management Software. With Event Espresso, you can fully customize details, themes, fonts, and more in your events page. 

With social media integrated into your strategy, you can easily track analytics and conversion from social media too. 

The best part is that there is a $0 commission fee on an unlimited number of tickets sold. You don’t have to worry about losing money on ticket platform fees with Event Espresso.

Try our FREE demo today and get a 30-day money-back guarantee. 

If you do not have a WordPress website, you can use our sister platform called Event Smart, where you can host an event website for you.


Event Planning 101: How to Develop an Event Marketing Plan That Works

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We’ve all been there: pouring our hearts and souls into planning the perfect event, only to have it fall flat due to a lack of attendance. It’s frustrating, depressing, and, to be honest, a major waste of time and money. But, before you throw in the towel and accept failure in event planning, there’s a simple solution that may help you avoid this common pitfall: a great event marketing plan.

Sure, event planning is all about the glitter and glam – creating the right environment, compiling an all-star guest list, and wowing attendees with amazing and memorable experiences. However, if you don’t have a solid marketing plan in place, your event may as well be a private party for you and your cat.

So let us pull up our sleeves, don our marketing hats, and dig into event marketing strategies. We’ll break down the important aspects of a successful strategy, give insider insights from seasoned event marketers, and show you how to host an event that will turn your competition green with envy in this blog.

Are you ready to rock your next event? Let’s get started! Read More

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Your Complete Guide to Crafting an Event Sponsorship Proposal

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Securing financial and in-kind sponsors for an event is an essential aspect of event planning. It is part of the event planning process that can make a big difference in the resources available to be used to influence the success and outcome of your event. 

All events have a main sponsor, whether that’s your organization or a third-party organization, or even yourself. For sure, someone is sponsoring the event. Event Sponsorships provide much-needed funding and support to help bring the event to life. 

However, securing a sponsorship deal is not always an easy task. Organizing a great event for your target audience and crafting an effective event sponsorship proposal are keys to securing a sponsorship deal and ensuring that your event succeeds.

Let us guide you through the process of crafting an event sponsorship proposal that will give you everything you need to know on how to get the right sponsors.

From understanding your audience and setting your sponsorship goals to creating a comprehensive sponsorship package and presenting it compellingly, we’ll cover all the essential steps to ensure that your proposal stands out.

So if you’re ready to take your event sponsorship game to the next level, let’s dive into the world of crafting an event sponsorship proposal! Read More

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Thank You Message Templates for Attending an Event

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Following a successful event, it is critical to express gratitude and show appreciation to everyone who came. Aside from a swag bag, a thoughtful and sincere thank you message for attending an event will help to improve connections, promote goodwill, and leave a lasting favorable impression on your guests.

This blog will walk you through the process of expressing your thanks and appreciation in a meaningful way, whether you’re a company owner, a part of the human resources department, an event organizer, or just someone who threw a special event or a party for a loved one. 

As well as helpful hints and appreciation message templates for drafting the ideal thank you note for event participants. So, let’s get started and learn how to write appreciation messages that last! Read More

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Expert Summer Camp Planning Tips: A Comprehensive Guide for Event Planners

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Summer camps are very profitable businesses, with profit margins ranging from 25 to 40 percent. The American Camp Association states that camp enrollment continues to rise, and over 14 million kids and adults attend camps every summer.

Many people like summer camps, and they provide such unique experiences, that planning and hosting summer camps are worth the effort.  With summer right around the corner, whether you’re a camp director or an event planner, you should start planning a camping trip now.

But how can you even begin your summer plan as an event professional, or even if you’re not a professional event planner? How do you get started?  Don’t worry; with the right tools and strategies, you can plan a camp that everyone will remember for years to come.

This article will give you practical advice and insider information on how to plan an amazing summer camp. So grab your sunscreen, put on your hiking boots, and get ready to plan a once-in-a-summer adventure! But first… Read More

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