As a business owner, it’s important for you to generate engagement on your event site. This might involve prospective attendees checking out videos from past events, reading blog posts written by speakers, or filling out an event registration form. This way, you can gain new members, subscribers, or customers. Engagement is also important for promoting new, upcoming events and making your event website profitable.
The good news is that, with a few small changes to your event registration website, you can make a huge impact.
You want to make it easier for attendees to register for your event and boost engagement on your event website. In this article, we’ll go through some actionable tips that can help you create an engaging event registration website.
Adding links to the main navigation menu of your event website can help site visitors easily navigate through your website. You can add links to your main event page so that visitors can directly visit the event page without going through multiple pages.
Adding links to the main navigation menu of your event website lets attendees get to your event page from anywhere on your site. It also makes it easier for first-time site visitors to navigate your event website and find exactly what they were looking for in just a few clicks.
Once you make it easier to find the event registration page, you’ll be able to boost attendee registrations. You save attendees a lot of time by linking to important event pages from the main menu of your website.
You can use Event Espresso on your WordPress site to create an event page. You can then link the event page to the menu of your event website.
Create an event calendar page
Creating an event calendar page on your event website lets attendees know about upcoming events throughout the year.
By setting up an event calendar for all upcoming events, you let attendees browse through planned events and register for the ones they’re interested in. Using the event calendar, people can simply pick the event date and time that suits their schedule best.
This is a great way to create hype for upcoming events throughout the year. You can promote future events and start to build up a pre-event registration list. For instance, you can let customers register for a scheduled event ahead of time. This way, you can create a list of prospective attendees who are ready to attend your event. It’s also a great way to generate engagement on your event website.
If you’re looking for a plugin that lets you add an event calendar to your website, Event Espresso is worth checking out. It lets you add a Register button directly on the calendar so you can redirect visitors to the correct event page. In addition to this, you can color-code events and add filters to make it even easier for attendees to find the type of event they’re looking for.
Add engaging content
It’s pretty obvious: adding engaging content to your event site will boost engagement and help attract new site visitors. You can add videos of past events as a way to promote upcoming events and attract new attendees.
To further engage your audience, you can publish behind-the-scenes videos of your event. People registering for the event can view a video of the event they’re about to attend. It can keep attendees connected with your content and your event. In addition to this, providing attendees a “thank you” or an appreciation video after the event ends is a great way to keep attendees engaged even after your event ends.
This is a great way to promote your upcoming events and your content. It also helps enhance the user experience on your event website. Additionally, it helps boost engagement on your event website and creates a sense of exclusivity for attendees.
Display attendee testimonials
Attendee testimonials are the first thing people who’re interested in your event rely on when they can’t decide whether to attend your event or not.
Going through past attendees’ thoughts and experiences about events can encourage them to register. People who’re looking to register for your upcoming event may find testimonials much more relatable.
Displaying attendee testimonials not only promotes new attendees’ registrations but also helps add more value to your next event. It also creates a more trustworthy brand image for your business. As a result, you boost engagement and help your event website grow.
Make it easy to use
Your event website should be easy to use for attendees so that they can easily find what they’re looking for.
Making your event website easier to use for all types of people can help attendees register for your event and browse through your content conveniently. This not only makes your event website more approachable but also helps cater to more people, even the ones who aren’t very tech-savvy.
Janet Edkins in a testimonial for Event Espresso says:
“Great Plugin, does all we need and more. Great basics plus a couple of add-ons and we were up and running in no time. We’ve been using it for our site classes for several years and we love it.”
Event Espresso is an intuitive WordPress plugin that lets you set up an engaging event registration website that’s easy to use for both event managers and attendees.
You want to create an engaging event registration website so that your events gain more registrations, more people engage with your content, and you can grow your bottom line.
Increasing engagement on your event website is important for making your event website profitable.
You can try adding links to the menu of your event website so that people can directly click on event landing pages. Creating an event calendar page, displaying attendees’ testimonials, and adding engaging content for attendees to consume are some of the best ways to boost engagement on your event website and gain new registrations. In addition to this, you need to make sure your event website is easy for you, the event manager.
Ready to start creating an engaging event registration website? Try the Event Espresso demo today.