Archive for the ‘Product & News’ Category

How Do I Create an Event with WordPress?

If you’re thinking of organizing events for your business or non-profit, you might consider building a website and publishing an event with WordPress. It’s the most popular CMS in the world and powers nearly 42% of all websites.

You can use an event registration and ticketing plugin to create an event on your own website with WordPress in a few simple steps. We’ll cover everything including your event website’s design, tickets, registration, and payments. We’ll also explain how you can promote your event to get the word out about your event.

In this article, we’ll explain how to create an event with WordPress using the Event Espresso plugin.

Why create an event with WordPress?

Now, you might be wondering why you should create an event with WordPress?

First, let’s take a look at the other options that are available to you – social media platforms and third-party event tools.

Social media platforms (like Facebook) make it easy for users to set up event pages. They’re great for people that want a simple event page that lets other Facebook users learn about the event, RSVP, and register online.

However, if you’re looking for something more professional, you might come across third-party event tools like Eventbrite. The problem with Eventbrite is that they charge you fees for each ticket you sell. So, for paid events, tools like Eventbrite aren’t cost-effective. (more…)

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3 Multi-Channel Marketing Strategies for Hybrid Events

3 multi-channel marketing strategies hybrid eventsThroughout 2020, organizations had to quickly pivot and adapt their strategies to focus on virtual event opportunities. Events were no longer in-person affairs ripe for mingling; instead, events occurred virtually from within everyone’s private home. 

Now, your newfound skills on Zoom and other online event platforms won’t go to waste! However, we can expect to see another shift in how events are handled moving forward. In the post-pandemic world, we can expect to see a shift in organizations’ strategies toward hybrid events rather than solely in-person or virtual.

These events incorporate both an online and in-person element to engage audiences who attend in both capacities. Luckily, you now have many of the skill sets necessary to host effective hybrid events. All that’s left to do is refine those skills and combine the two into an impactful single event opportunity. 

One of these skills? Marketing. Multi-channel marketing allows organizations to reach out to their audience on a number of different platforms, expanding brand recognition and making them more familiar with your upcoming event. 

This type of marketing is even more essential for hybrid events as your organization will need to appeal to a broad audience composed of virtual and in-person attendees. In this guide, we’ll cover three of the necessary strategies to make sure your multi-channel marketing is up-to-scratch: 

  1. Carefully Choose Your Marketing Platforms
  2. Personalize Messages When Possible
  3. Analyze Your Data After the Event

Ready to dive deeper into multi-channel marketing for hybrid events? Let’s get started. 

Carefully Choose Your Marketing Platforms

When you host hybrid events, you’ll need to reach multiple audiences at once. Particularly, one that prefers an online platform and one that can’t wait to attend your event in-person. Therefore, you’ll need to create a marketing plan that incorporates the communication strategies likely to resonate with each of these audiences. 

The platforms you choose will directly impact the way your audience eventually reaches your event registration pages

Your in-person audience will likely be more comfortable shifting back to their normal lifestyles, and will be more likely to see information about your event out and about as well as online. Therefore, they may do some additional research, also encountering your online promotion materials. 

Meanwhile, your digital audience will likely be more inclined to attend your event if they come across marketing materials as a part of your digital outreach campaign. They should be able to click through your marketing materials and land immediately on the event registration website. 

Direct Mail

Direct mail is a staple to any effective marketing campaign, and is well-designed for multi-channel opportunities as well. Direct mail response rates are ten times higher than email or social media marketing alone. However, you should be sure to direct people back to your digital platforms. 

Direct mail, when paired with digital marketing strategies, offers several advantages for organizations: 

  • Repeat exposure to your brand. Include your logo, brand colors, and other visual cues so potential attendees immediately recognize your brand if they encounter it on other marketing materials. 
  • Personalization opportunities. Segment your supporters and specifically reach out to those interested in receiving direct mail. Use these segments to also include personal information in event invitations to resonate specifically with each potential attendee. 
  • Increased registrations. Attendees who immediately want to register for your event can do so if you provide them with the web link or QR code directing them to your registration page. 

When you reach out to supporters via direct mail, don’t forget to provide them with an immediate opportunity to register for the event. Provide a phone number they can call to purchase a ticket, give the web link for the registration page, provide a discount code they can use online as they sign up, or you can even provide a QR code the recipient can scan from their phone. Be ready for these supporters to access your registration form directly from their mobile devices by optimizing your page for this channel. 

email marketing statistics

Email

Email is another staple of impactful marketing strategies, allowing your organization to directly reach people through their inboxes. Plus, you can directly link them to your event site and registration page to learn more about the opportunity. 

Segment your audience and send regular emails leading up to your event to encourage as many people to attend as possible. You might even set up an event drip stream of constant emails to generate excitement for the event, shifting to stewardship communications after registration. 

According to DNLOmniMedia’s guide, email marketing is especially important for nonprofit organizations, citing the following statistics about how it can impact fundraising in particular:

Social Media

Organizations’ interactions with social media have changed over time. While the platforms used to simply present posts in chronological order, there is now a complicated algorithm for the posts that show up on potential attendees’ news feeds. 

This article says that, “Facebook has started to prioritize groups in its algorithm. This essentially means that your supporters are more likely to see a post made within a group float across their timeline than one made on an individual profile.” Therefore, consider how you can leverage groups on social media sites to promote various activities and events. For instance, invite your attendees to join a specific online event group so that you can reach out to them before, during, and after the event takes place.

Personalize Your Message When Possible

Marketing materials sent directly to your potential event attendees, whether by direct mail, email, or even Facebook Messenger, should be personalized to communicate with the recipient. This means addressing them by name and including information in the message that will best appeal to the audience, providing them personalized links, etc. 

Tweak your messages to potential attendees by leveraging the data in your CRM to: 

  • Segment your audience. For example, an animal shelter might reach out to a segment of cat-lovers differently than a segment of dog-lovers for an upcoming adoption event. 
  • Use personal information. Most effective marketing platforms can automatically populate information like names, addresses, and engagement history on a template for easy personalization. 

When you’re creating your messages for your audience, it can be incredibly helpful to start with a donor letter template to be sure all important elements are included. However, make sure you customize those templates to make them your own. 

Analyze Your Data After the Event

After your event ends, make sure to analyze the metrics you’ve pulled from the different marketing channels and messages that you sent. This data can be pulled into reports to help you better understand the strengths and opportunities in your marketing campaigns. 

The following channels are incredibly helpful for collecting and analyzing the data from your marketing campaign: 

  • Marketing channels. Your marketing channels, specifically the digital ones, can be configured to collect vital information about how your supporters interact with the promotional materials. For example, you might analyze open rates, click-through rates, and more.
  • A/B testing. If you conduct A/B testing throughout your campaign, you can adjust the images, languages, or other elements in your marketing messages to determine what your audience prefers in their communications. 
  • Surveys. One of the best ways to learn about your audience’s preferences is simply to ask! Ask them how they found out about your event and why they decided to attend to determine which marketing channel and message was most effective for them. 
  • Repeat attendees. When supporters come back again and again, it’s clear that your marketing efforts and strategies are making an impact on them. If you have difficulty recapturing your current supporters, you may consider revamping your efforts and revitalizing your strategy. 

Of course, after your event, you can’t change the attendance rates at the event itself. However, you can influence the event attendance for your next engagement opportunity. By collecting and analyzing important metrics regarding your marketing strategy after this event, you can optimize future strategies to even better appeal to potential attendees. 

Multi-channel marketing is the best way to appeal to the greatest possible audience for your next event. As hybrid events are able to reach a greater number of people than solely in-person or virtual opportunities, you’ll want to cast your net as wide as possible. Going through these steps for each of your upcoming events, you’ll be able to continue optimizing your strategy for continuous outreach improvement.

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How do I use a WordPress Event Manager plugin?

How do I use an Event Manager Plugin

Events can be a primary part of your business, or perhaps events only support your business. But, as an event organizer, you can use your WordPress website to accept registrations, sell tickets, offer customer support, and run email marketing campaigns. You can organize in-person events, virtual events, or a hybrid of both.

WordPress event manager plugins help businesses and organizations manage events and simplify and automate day-to-day event-related tasks like accepting registrations, selling tickets, reaching out to attendees, and tracking attendee metrics. 

But how do you select the right WordPress event manager plugin for your website to help you to achieve all that?

In this post, we’ll talk about some of the key features you should look for in an event manager plugin for your WordPress site. These include creating event pages with ticket options, setting up event calendars, managing attendees, and sending event emails.

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Announcing Recurring Events and EE4 Beta Releases for Event Espresso!

Recurring Events Manager

Includes an Improved Date and Ticket Editor and Support for Recurring Events.

We are excited to announce that Event Espresso 4.11 core Beta and the Recurring Events Manager add-on Beta are now available in the pre-release channel. We can’t wait for you to check it out! We call on everyone in the Event Espresso community to explore, test, and try them both out!

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How the Active Training Network uses Event Espresso For Their Online Registrations For Training Courses

Are you searching for an event registration system for your training courses or workshops? In this success story, we highlight the Active Training Network to learn more about how they use Event Espresso to promote their extensive list of training programs and to automate the course registration process for their attendees.

Meet the Active Training Network

The Active Training Network is an approved training centre for IOSH health & safety training courses. They deliver a wide range regulated training courses (RQF) in Lifeguard, First Aid and Health & Safety. Courses can be delivered onsite or candidates can join in courses being delivered at one of the training venues.

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An Interview with Codeable Expert Chase G. On Hiring a Developer for your Event Website

In an age where every aspect of our daily lives is increasingly becoming more and more virtual, events are no exception. Your event website has to convey all the necessary information while offering a seamless experience for your audience. Regardless if the event itself is virtual – or just the tools to promote and handle the logistics – the website where you promote your event is paramount to ensure the success of your event. With so much riding on the online presence for your events’, it is important to work with seasoned professionals who have the professional and industry knowledge to make your event website into a well oiled machine. You’ll want to make sure your developer (plugins, themes, etc.) knows all the requirements of your event registration and ticket sales website to ensure that it’s functioning properly (and of course will also make sure that it looks good!).  (more…)

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How Much Does Eventbrite Really Cost?

cal

Event Planners need robust software solutions when organizing yoga classes, painting workshops, music festivals, community events, and any other event that needs registration or ticket sales. Once you find the event software that works best for your business’ needs, you deserve to know how much it’s going to cost.

Ultimately, there are several WordPress event plugins out there. Each company has an array of event features and fees for their services. This article will compare the Eventbrite fees to Event Espresso fees because they are very different.

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Scoring 10 Popular WordPress Events Plugins vs Key Features

 

checklist

WordPress is a powerful CMS because of its unique ability to scale to your specific needs. For example, by using a WordPress events plugin, you can accept registrations, sell tickets, manage attendees information, automate event notifications, and run email marketing campaigns on your event site.

WordPress events plugins can help businesses organize events and streamline and automate event-related tasks such as showcasing upcoming events, attendee tracking, collecting online payments. Planning events is also a great way to start a new business (or organizing virtual events) during the current health pandemic Covid19, when gathering in large crowds is not allowed or advisable.

In this article, we’ll discuss some of the key features you should look for in a WordPress events plugin for your event business. At the bare minimum, this should include event registration, ticketing or ticket sales, event calendar, and event marketing features.

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New features: help attendees avoid email address typos, apply a promotion code to an existing registration, plus more!

In this post, we’ll highlight a few improvements that are now available in Event Espresso. These can help you whether you are organizing in-person events, virtual events, or a mix of both types.

1. Ask attendees to confirm their email address by entering it twice

Have you received an email from a frustrated attendee that registered for an event but didn’t receive their ticket or confirmation email? I imagine you went through steps like this to solve this problem:

– Logged in your WordPress dashboard on your website
– Pulled up the attendee’s registration in Event Espresso
– Spotted a typo on their email address in the Contact Details section
– Updated their email address to fix the typo
– Resent their confirmation email or ticket through the Registration Details area
– Replied to their email

Mistakes happen. I recently booked an appointment online for routine service for my car. While setting up the appointment, I typed my email address wrong — an email address that I’ve had for over ten years! Luckily, I realized what I did and fixed it before sending the appointment request.

What if you could almost eliminate having to fix typos on attendee email addresses?

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How Event Espresso Handles Ticket Fees, Refunds and Policies

two people at a table talking

Before choosing an event registration solution for your business, you need to dig deeper to see how it handles ticket fees, refunds, and policies. Here’s why:

  • You have to be clear from the get-go with attendees about refunds and your refund policy if your business offers refunds.
  • The policies of some event registration systems or services can define (and affect) your refund policies.
  • The payment gateways you decide to offer will also have their own policies. For example, some payment gateway providers might not refund their transaction fees.

With this in mind, in this article, we’ll explain how Event Espresso handles ticket fees, refunds, and policies, and share some actionable tips and guidelines along the way.
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Event Espresso
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