With the rise of digital marketing, many of us wonder, “is in person marketing still working?”. And the answer to that is definitely YES. In fact, according to Statistica, 79% of US marketers generate sales using event marketing.
If you’re still thinking about whether you need to venture into this particular marketing strategy, this comprehensive guide will help you. We’ll walk you through the definition, benefits, and some tips surrounding in person marketing. Let’s get started. (more…)
As a business owner, it’s important for you to generate engagement on your event site. This might involve prospective attendees checking out videos from past events, reading blog posts written by speakers, or filling out an event registration form. This way, you can gain new members, subscribers, or customers. Engagement is also important for promoting new, upcoming events and making your event website profitable.
The good news is that, with a few small changes to your event registration website, you can make a huge impact.
You want to make it easier for attendees to register for your event and boost engagement on your event website. In this article, we’ll go through some actionable tips that can help you create an engaging event registration website. (more…)
Once you’ve planned and set up your event, you need to attract people to register for the event and attend. To make your event successful and profitable, you need to focus on boosting attendance.
A great way of doing this is with the help of one of the most popular social media platforms, Facebook.
Facebook has over 2.7 billion users and is the perfect platform for getting the word out about your event. With so many users on the platform, you have a higher chance of getting people to register for and attend your event.
With this in mind, in this article, we’ll go over some of the best ways to boost attendance with Facebook.
Some people love social media and for some, it’s a sore subject. No matter how you feel on the topic, though, one thing is for sure—using social media to promote events is important if you want to drive great attendance numbers and sell tickets online. It’s the single easiest and most cost-effective way to get your message out, reach the masses, and scale appropriately within your budget constraints.
And while more is always best, it’s easy to get lost in the passel of different social media platforms and the need for different strategies for each. What we recommend when using social media to promote events is to focus on the core four—Facebook, Instagram, LinkedIn, and Twitter.
One of the most critical and often overlooked steps of running a successful online event is promotion and marketing. You can nail all the logistics and plan an incredible event, but if no one knows it’s happening—it could all be for nothing. Luckily, effectively promoting your online event is simple, with a little helpful direction.
Today, we’re going to look at 13 tips for how to promote events online the proper way, including things you can do on your own, ways to leverage sponsors and other organizations, and other great steps you can take right now.
Event organizers have a lot of responsibility when it comes to selling out an event. They have to handle several tasks including event planning, registrations, ticketing, and marketing. Savvy event organizers use online event registration and ticketing tools to take some of the heavy-lifting off their plate.
In this article, we’ll share some best practices and actionable tips on how you can sell event tickets online to maximize sales using online event registration and ticketing software.
Highlighting the benefits of event sponsorship can be an effective way to recruit promotional partners. You can increase attendance and outreach efforts your event by offering sponsors benefits such as:
Event sponsorship can be a vital first step toward hosting a successful event. Here’s how these benefits can make a compelling case for sponsors to promote you.
As an event organizer, you want an effective way to share your schedule of upcoming events with prospective attendees. One way to make it easier for attendees to discover events and view event details is by making sure you have a WordPress event calendar on your website.
Having an event calendar is essential for businesses that organize multiple events throughout the year. Savvy event organizers use event calendars to keep visitors up to date about upcoming events and share important information in an effective way.
In this article, we’ll share some useful tips on how you can increase your event’s online visibility and boost event registrations using Event Espresso’s Events Calendar add-on.
Video is a powerful tool. For brands, it offers the chance to expand reach, attracting more decision-makers. And when it comes to event marketing, it works just as well. Video opens events up to a larger audience, giving more people the opportunity to access live or pre-recorded content, and offering event marketers a chance to generate additional revenue using pay-per-view video solutions.
But should you use video for event marketing?
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Choosing the right sales and automation software to replace your manual email marketing efforts is a great way to stay on top of potential leads, convert prospective attendees into registrants, and boost sales.
Considering the benefits of using a marketing automation solution like, Infusionsoft, you’ll never want to manually create confirmation and reminder emails again. In fact, by using marketing automation software, you’ll get access to all sorts of useful features like scheduling and sending marketing emails, managing registrant information, and using it to send personalized emails to your attendees.
In this article, we’ll share some actionable tips on how to automate follow up marketing for events with Infusionsoft. Before we begin, let’s quickly take a look at what Infusionsoft is and why you might consider adding it to your event marketing tech stack. (more…)