Archive for the ‘Event Marketing’ Category

Virtual Event Survey Questions: Must-Have Survey Questions for Your Virtual Event

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Do your virtual events regularly leave you feeling like you are barking into the void? Do you want to know if those in your audience are paying attention or merely scrolling?

Virtual events have become increasingly popular since the pandemic. Virtual or online events offer the convenience of attending from anywhere without needing travel and accommodation expenses, increasing attendee satisfaction. However, like any event, it is essential to gather feedback from attendees to gather information about how to improve your future events.

Virtual event survey questions help unleash the power of participant feedback. A virtual event survey is a pleasant and exciting way to gather information, enhance your events, and show your guests that their opinions count. 

Prepare for game-changing strategies on how to transform your virtual events into the most talked-about and highly anticipated events. (more…)

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How to Create The Best Description of An Event


First impressions are crucial! This is especially true in the case of event marketing. Your event description is your opportunity to sell and make a great first impression on potential attendees. As well as set the tone and expectations for the rest of your event.

Let’s face it, no one wants to attend a dull event. However, if your event description is boring and uninspiring, folks will assume that’s what they’re signing up for. A captivating and engaging event description, on the other hand, may build attention, peak interest, set expectations, attract the correct demographic, and eventually drive attendance through the roof.

You want to create a buzz around your event, right? You want people talking about it for weeks ahead of time and counting down the days before it arrives. The key to doing all of this is in the event description.

Yes, your event description is the key to unlocking the full potential of your event marketing campaign. You can attract the proper guests and develop enthusiasm by producing an engaging and comprehensive description of an event. On top of that, ultimately ensure that your event is a roaring success.

If you’re ready to take your event to the next level and create a lasting impression through your events, it’s time to give your event description some serious attention. (more…)

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How to Invite People to an Event on Facebook: A Step-by-Step Guide

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Inviting people to your event page on Facebook is one good strategy to boost awareness for your event and engagement with your target audience. With over 2 billion active users, Facebook is a powerful platform for event promotion and has a built-in feature that allows you to create events and invite and promote the event to people directly through the social media platform. 

According to a report by HubSpot, Facebook is the most effective social media platform for event marketing, with 49% of marketers saying that Facebook is their most important platform for promoting events. 

Facebook features allow you to target specific users in a particular location, interest, and demographics relevant to your event’s target audience. Connecting your website and selling tickets is also convenient with the app. 

This article will give you a step-by-step guide on how to promote and invite people to your event on Facebook and other social media platforms. 

How to Create Your Facebook Event

Creating an event on Facebook is an easy and straightforward process. Follow these steps:

1. On the left side of your Facebook page, click on “Event”

2. A pop-up will appear where you can fill in the necessary information about your event. Fill in your event name, date and time, privacy settings, and description. Tip: Make sure to make an optimized event header on your event.

Fill up other supporting details about the event like co-host and other communication settings. 

3. Click Create Event and publish it in public. 

4. Once your event is live, you can share posts, invite guests, add a cover photo, and edit event details.

How to Invite People to Your Facebook Event

Once you click on your event, click on the lower right corner and click the button “Invite”. You will be given the option to invite people from your Facebook friend list, via email, or through mobile numbers. 

How to Invite People Who are Not Your Facebook friends 

To invite non-friends to a Facebook event, click on “Invite” on the event page, choose “Choose Friends,” search for the person by name or enter their email or phone number, and click “Invite.”
If the event is private, only invited people can see the details and RSVP

Take note that Facebook limits the number of invites each person can send to 500 per event because events with large invite lists may be reported as spam.

Furthermore, if you send a large number of invites that people are not responding to, Facebook may limit the number of invites for a short period of time.

Other ways to let people know about your event:

  • Private events: You can turn on “Guests Can Invite Friends” when creating your event. Keep in mind that you can’t change this setting later. You can also add a co-host who can invite more guests.
  • Public events: Let people know about your event by sharing it on your timeline or your Page’s timeline.

How to Invite Members of a Facebook Group to Your Event

This is applicable once you make an event on your Facebook group. 

  • From your Feed, click Groups in the left menu and select your group. If you don’t see Groups, click “See More”.
  • Click “Events”.
  • Select the event and click Invite.
  • Select the group members to invite, then click “Send invites”.
  • When a group event is created, it appears in the group’s discussion and members can choose to join.
  • Keep in mind that if someone removes themselves from a group event, they can’t be added again.

How to Invite People from Your Business Page to an Event Posted on Facebook

There are different ways you can invite people from your Business Page to an event on Facebook. If your event is created on your Business Page, your event is automatically set to Public. You can click on the share button and share it on your business page so your followers can see the event page. 

Other Ways to Promote Your Facebook Event for Free

The easiest way to get your event to reach as many people as possible is to do paid media to boost your event. However, there are free ways in which you can still promote your events.

1. Share your Facebook event with niched groups

There are different Facebook groups for almost everything in your area or niche. If you’re hosting a summer workshop on baking, you can probably search for local Facebook groups of baking enthusiasts and post your Facebook event there. 

Below is an example of a localized group for events:

2. Adjust your Facebook event settings to let your guests invite other people

For private events created by event organizers, you can turn on the settings so that personal friends or invitees can invite their friends (who might not be on their Facebook list). Doing this is like the digital form of word of mouth and can help boost the reach of your event without additional cost. 

This is part of the settings when you create your Facebook event as discussed above.

3. Hosting a giveaway to existing people who expressed interest to boost awareness

Once you have people responding to your event, you can do low-cost promotional activities to boost your event’s reach. 

Examples of giveaways could be asking your attendees to share the event in exchange for free merch. You can create a scheme or promotional activity by asking them to tag their friends or circle and a random commenter will be selected for a free ticket upgrade, etc. 

4. Sharing the Facebook link to your direct messages

Finally, you can still invite your friends manually by sending the event link on Facebook Messenger. 

Inviting People to Your Event on Other Social Platforms

While Facebook and Instagram are effective ways to promote your events, you can also invite people to your event on LinkedIn. LinkedIn is ideal for corporate and more professional events like conferences, workshops, webinars, seminars, etc. 

How to create your event on LinkedIn

  1. On your created LinkedIn Business page, go to “Events” in the left corner of your screen. 

Once you click on it, a pop-up will appear where you can fill in the details of your event. This is similar to when you created your event on Facebook.

After that, add a clear and persuasive description of your upcoming event and publish.

You also have the option of adjusting your settings and making it visible not just on LinkedIn but also to a targeted audience. 

The feature to target specific audiences will be very useful for you because of its ability to filter through different categories of the person (see below). You can easily target an audience based on their language, job function, university, region, company size, industry, and seniority. Say for example you’re creating a sports fest in your area, you can easily target people who are likely to register like University students within your city.

If you are creating your event using a personal LinkedIn profile, these are the options that are available to you. You can share the link to your LinkedIn and Twitter profiles. 

Host Your Events with Event Espresso and Easily Promote Them on Your Social Media

With a WordPress site, creating your events can be a breeze with Event Espresso. It’s a WordPress plugin and Event Management Software. With Event Espresso, you can fully customize details, themes, fonts, and more in your events page. 

With social media integrated into your strategy, you can easily track analytics and conversion from social media too. 

The best part is that there is a $0 commission fee on an unlimited number of tickets sold. You don’t have to worry about losing money on ticket platform fees with Event Espresso.

Try our FREE demo today and get a 30-day money-back guarantee. 

If you do not have a WordPress website, you can use our sister platform called Event Smart, where you can host an event website for you.

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Event Planning 101: How to Develop an Event Marketing Plan That Works

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We’ve all been there: pouring our hearts and souls into planning the perfect event, only to have it fall flat due to a lack of attendance. It’s frustrating, depressing, and, to be honest, a major waste of time and money. But, before you throw in the towel and accept failure in event planning, there’s a simple solution that may help you avoid this common pitfall: a great event marketing plan.

Sure, event planning is all about the glitter and glam – creating the right environment, compiling an all-star guest list, and wowing attendees with amazing and memorable experiences. However, if you don’t have a solid marketing plan in place, your event may as well be a private party for you and your cat.

So let us pull up our sleeves, don our marketing hats, and dig into event marketing strategies. We’ll break down the important aspects of a successful strategy, give insider insights from seasoned event marketers, and show you how to host an event that will turn your competition green with envy in this blog.

Are you ready to rock your next event? Let’s get started! (more…)

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Your Complete Guide to Guerilla Marketing: Definition, Types and Examples

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Marketers are always looking for ways to stand out from the competition since customers are craving new and unique marketing tactics.

With the competition getting tougher, it’s very difficult to catch people’s eyes. In addition to this, other businesses, especially small businesses and start-ups, have financial restraints in their marketing campaigns.

So if you’re looking for out-of-this-world marketing that will surely attract people’s attention with the least amount of money required, then Guerrilla Marketing is the perfect fit for you. (more…)

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The Power of In Person Marketing: Why It Still Matters Today

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With the rise of digital marketing, many of us wonder, “is in person marketing still working?”. And the answer to that is definitely YES. In fact, according to Statistica, 79% of US marketers generate sales using event marketing.

If you’re still thinking about whether you need to venture into this particular marketing strategy, this comprehensive guide will help you. We’ll walk you through the definition, benefits, and some tips surrounding in person marketing. Let’s get started. (more…)

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5 Tips for Creating an Engaging Event Registration Website

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As a business owner, it’s important for you to generate engagement on your event site. This might involve prospective attendees checking out videos from past events, reading blog posts written by speakers, or filling out an event registration form. This way, you can gain new members, subscribers, or customers. Engagement is also important for promoting new, upcoming events and making your event website profitable.

The good news is that, with a few small changes to your event registration website, you can make a huge impact.

You want to make it easier for attendees to register for your event and boost engagement on your event website. In this article, we’ll go through some actionable tips that can help you create an engaging event registration website. (more…)

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Boost Attendance with Facebook

boost event attendance with facebook

Once you’ve planned and set up your event, you need to attract people to register for the event and attend. To make your event successful and profitable, you need to focus on boosting attendance. 

A great way of doing this is with the help of one of the most popular social media platforms, Facebook.

Facebook has over 2.7 billion users and is the perfect platform for getting the word out about your event. With so many users on the platform, you have a higher chance of getting people to register for and attend your event.

With this in mind, in this article, we’ll go over some of the best ways to boost attendance with Facebook. 


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How to Promote an Event on Social Media

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Some people love social media and for some, it’s a sore subject. No matter how you feel on the topic, though, one thing is for sure—events are inherently social–and using social media to promote events is important if you want to drive great attendance numbers and sell tickets online

It’s the single easiest and most cost-effective way to get your message out, reach the masses. Social is the number one channel for brands to connect with consumers, according to Sprout Social. Furthermore, social media marketing scales appropriately within your budget constraints. And while more is always best, it’s easy to get lost in the passel of different social media platforms and the need for different strategies for each. 

What we recommend when using social media to promote events is to focus on the core four—Facebook, Instagram, LinkedIn, and Twitter. But first, let’s get familiar with what is a social media event and how to use it for your business or organization. (more…)

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How to Effectively Promote Your Event Online – 13 Powerful Tips

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One of the most critical and often overlooked steps of running a successful online event is promotion and marketing. You can nail all the logistics and plan an incredible event, but if no one knows it’s happening—it could all be for nothing. Luckily, effectively promoting your online event is simple, with a little helpful direction.

Today, we’re going to look at 13 tips for how to promote events online the proper way, including things you can do on your own, ways to leverage sponsors and other organizations, and other great steps you can take right now.


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Event Espresso
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