Archive for the ‘Event Marketing’ Category

Events Manager vs Event Espresso: How to Add an Event Registration System to Your Website

Whether you’re selling tickets to a stand-up comedy night or an international conference, you’ll need an event registration system. This type of solution will let you display information about your event, register guests, and even accept event payments. The key lies in choosing the right tool to help with your event.

If you’re looking for a fully-featured event registration system for your WordPress website, you’ll probably end up considering both Events Manager and Event Espresso. Each plugin offers a lot of features out of the box, but you’ll need to decide which one is right for your website.

In this post, we’ll help you answer that question. We’ll look at the basics of event registration systems, then compare the two WordPress plugins and see what they have to offer. Let’s get to it!
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Posted in WordPress, WordPress Plugins, My Plugins, Event Marketing, Event Planning | No Comments »

Event SEO: How to Optimize Your Event Website for Search

Event search engine optimizationOptimizing your event website for search can help you rank higher in search engines, increase traffic to your event site, and boost ticket sales and registrations.

People will often search for an event they are considering to attend to get more information and make an informed decision. Showing up in their search results and getting them to land on your event website gives you the opportunity to showcase your upcoming event and convert visitors into attendees.

With this in mind, in this article, we’ll share some actionable steps that you can take to optimize your website or landing page for search engines. Before we begin, let’s quickly step through some essential event information that you should be publishing on your website. (more…)

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Posted in Event Marketing, Resources | No Comments »

A Beginner’s Guide to Event Technology

Innovations in event technology have made it easier for event planners to automate and streamline all kinds of event-related processes.

Guide to Event Technology

 

In this article, we’ll explain what event technology is and how you can use it to plan and host better events. Along the way, we’ll take a look at some of the built-in features, and add-ons Event Espresso offers that can help you get started with a step in the right direction. (more…)

Posted in Registration, Ticketing, Event Marketing, Resources | No Comments »

Have You Seen Our Third-party Add-ons Page?

Have you seen our Third-party Add-ons page? If not, check it out! We have a lot of talented people in our community, so we created a place where they (you) can show off the products they have created for Event Espresso. Our Third-party add-ons page is full of solutions like Video Tutorials, an SMS Reminders add-on, a Learn Dash integration add-on, as well as themes that work well with Event Espresso.


Third Party Add ons for Event Espresso


 

If you are interested in adding your own plugin or theme to this page, you can fill out the application form here, and we will respond as quickly as possible.

Posted in Addons, WordPress Plugins, EE4, Developers, Themes, Event App, Event Marketing | No Comments »

A Guide to Event Marketing on Pinterest

Pinterest isn’t just another time-killing-app. Pinterest is leading the way in event marketing.

Event Marketing with Pinterest (1)

According to an article, I found, Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,680x longer than a Facebook post. I soon came to realize that Pinterest is a great tool for any event businesses, in particular for promoting upcoming and past events. (more…)

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Posted in Social Media, Event Marketing | No Comments »

Using LinkedIn Marketing to Build Awareness Around your Event Business

Feeling the need to stand out in the overly crowded world of event businesses? Did you know that LinkedIn can help build awareness around your event business? With nearly 470 million registered users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. Utilizing LinkedIn for your event business is essential if you want to grow. In fact, it is an often overlooked but powerful marketing avenue for small-to-large event businesses, conferences, and event planners in general.

using linkedin to build awareness around your event business

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Posted in Home Page, Social Media, Event Marketing | No Comments »

Using Twitter Marketing to Build Event Awareness

This week we’ll be taking a deep dive into using Twitter marketing to build awareness around your events. I’ll try to cover everything related to Twitter marketing and how to employ it as a tool for event marketing. I’ve included a lot of information in this post, so if you already know about Twitter, or don’t care about seeing Twitter stats, please feel free to skip ahead. I’ve outlined the topics for you below.

Using Twitter Marketing to Build Event Awareness

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Posted in Home Page, Social Media, Event Marketing | No Comments »

Using Facebook Marketing to Boost Ticket Sales

It’s becoming increasingly less useful to promote your events, classes, or conferences using offline methods, such as print or local television ads. In this day in age, even online methods of advertising, such as Google Ads and Facebook Marketing, are becoming less effective. It’s hard to cut through all of the noise when we get constantly bombarded with messaging about new products, services, and 21st-century gimmicks. Sometimes I wish we could go back to a time like when we were young.

Boost ticket sales with Facebook Marketing (more…)

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Posted in Social Media, Event Marketing, Event Planning | No Comments »

Using Social Media Marketing to Boost Event Awareness

Whether you plan events year round, or once a year, promoting your event is essential to it’s success. The advances in social media marketing (Facebook, Twitter, LinkedIn, etc) alone have changed the structure of event planning and promotion in unimaginable ways over the last decade. In 2016 there were some 195.7 million social network users in the U.S., the equivalent of about three quarters of the country’s population. According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018. On average, global internet users spend around 118 minutes per day surfing social networks.

2016 social media stats

2016 Social Media Stats

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Posted in Event Management, Social Media, Event Marketing | No Comments »

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