Archive for the ‘Event Marketing’ Category

Automating Your Follow Up Marketing with Infusionsoft

Choosing the right sales and automation software to replace your manual email marketing efforts is a great way to stay on top of potential leads, convert prospective attendees into registrants, and boost sales.

Considering the benefits of using a marketing automation solution like, Infusionsoft, you’ll never want to manually create confirmation and reminder emails again. In fact, by using marketing automation software, you’ll get access to all sorts of useful features like scheduling and sending marketing emails, managing registrant information, and using it to send personalized emails to your attendees.

In this article, we’ll share some actionable tips on how to automate follow up marketing for events with Infusionsoft. Before we begin, let’s quickly take a look at what Infusionsoft is and why you might consider adding it to your event marketing tech stack. (more…)

Posted in Events, WordPress, Event Management, Event Marketing, Infusionsoft | No Comments »

Community Chat Group

Chat groups are dedicated communities where you can learn and share ideas with industry professionals, enthusiasts, and team members or even collaborate on projects together. In fact, web professionals and people in all types of industries use Slack, an online collaboration platform, to facilitate communication between internal teams, engage audience members, find community, and deliver value to customers.

At Event Espresso we are spread out across the globe so we use Slack for real-time communication with the team. Slack channels and groups can help keep you in the loop about what’s new and upcoming in the event industry and how you can better prepare for your.
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Posted in Event Manager, Tips & Tutorials, Social Media, Event Marketing, Resources | No Comments »

Choosing the Right WordPress Event Calendar For Your Website

If you are a business owner or perhaps a marketing professional, you may organize and hold events throughout the year to attract prospective customers and engage them with your brand. Having an event calendar on your site can help you let visitors know your event schedule and allow you to display important event details.

In this article, we’ll start off by discussing what an events calendar is and why it’s important to have one. We’ll also introduce you to the Event Espresso WordPress event calendar. (more…)

Posted in Addons, Events, WordPress, Featured Posts, Calendar, Event Registration, Website, Event App, Event Marketing, Event Planning | No Comments »

Events Manager vs Event Espresso: How to Add an Event Registration System to Your Website

Whether you’re selling tickets to a stand-up comedy night or an international conference, you’ll need an event registration system. This type of solution will let you display information about your event, register guests, and even accept event payments. The key lies in choosing the right tool to help with your event.

If you’re looking for a fully-featured event registration system for your WordPress website, you’ll probably end up considering both Events Manager and Event Espresso. Each plugin offers a lot of features out of the box, but you’ll need to decide which one is right for your website.

In this post, we’ll help you answer that question. We’ll look at the basics of event registration systems, then compare the two WordPress plugins and see what they have to offer. Let’s get to it!
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Posted in WordPress, WordPress Plugins, My Plugins, Event Marketing, Event Planning, Comparison | No Comments »

Event SEO: How to Optimize Your Event Website for Search

Event search engine optimizationOptimizing your event website for search can help you rank higher in search engines, increase traffic to your event site, and boost ticket sales and registrations.

People will often search for an event they are considering to attend to get more information and make an informed decision. Showing up in their search results and getting them to land on your event website gives you the opportunity to showcase your upcoming event and convert visitors into attendees.

With this in mind, in this article, we’ll share some actionable steps that you can take to optimize your website or landing page for search engines. Before we begin, let’s quickly step through some essential event information that you should be publishing on your website. (more…)

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Posted in Event Marketing, Resources | No Comments »

A Beginner’s Guide to Event Technology

Innovations in event technology have made it easier for event planners to automate and streamline all kinds of event-related processes.

Guide to Event Technology

 

In this article, we’ll explain what event technology is and how you can use it to plan and host better events. Along the way, we’ll take a look at some of the built-in features, and add-ons Event Espresso offers that can help you get started with a step in the right direction. (more…)

Posted in Registration, Ticketing, Event Marketing, Resources | No Comments »

Have You Seen Our Third-party Add-ons Page?

Have you seen our Third-party Add-ons page? If not, check it out! We have a lot of talented people in our community, so we created a place where they (you) can show off the products they have created for Event Espresso. Our Third-party add-ons page is full of solutions like Video Tutorials, an SMS Reminders add-on, a Learn Dash integration add-on, as well as themes that work well with Event Espresso.


Third Party Add ons for Event Espresso


 

If you are interested in adding your own plugin or theme to this page, you can fill out the application form here, and we will respond as quickly as possible.

Posted in Addons, WordPress Plugins, EE4, Developers, Themes, Event App, Event Marketing | No Comments »

A Guide to Event Marketing on Pinterest

Pinterest isn’t just another time-killing-app. Pinterest is leading the way in event marketing.

Event Marketing with Pinterest (1)

According to an article, I found, Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,680x longer than a Facebook post. I soon came to realize that Pinterest is a great tool for any event businesses, in particular for promoting upcoming and past events. (more…)

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Posted in Social Media, Event Marketing | No Comments »

Using LinkedIn Marketing to Build Awareness Around your Event Business

Feeling the need to stand out in the overly crowded world of event businesses? Did you know that LinkedIn can help build awareness around your event business? With nearly 470 million registered users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. Utilizing LinkedIn for your event business is essential if you want to grow. In fact, it is an often overlooked but powerful marketing avenue for small-to-large event businesses, conferences, and event planners in general.

using linkedin to build awareness around your event business

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Posted in Home Page, Social Media, Event Marketing | No Comments »

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