Archive for the ‘Event Marketing’ Category

How to Effectively Promote Your Event Online – 13 Powerful Tips

Thursday, December 3rd, 2020

One of the most critical and often overlooked steps of running a successful online event is promotion and marketing. You can nail all the logistics and plan an incredible event, but if no one knows it’s happening—it could all be for nothing. Luckily, effectively promoting your online event is simple, with a little helpful direction.

Today, we’re going to look at 13 tips for how to promote events online the proper way, including things you can do on your own, ways to leverage sponsors and other organizations, and other great steps you can take right now.

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5 Best Practices to Sell Event Tickets Online

Tuesday, September 22nd, 2020

Event organizers have a lot of responsibility when it comes to selling out an event. They have to handle several tasks including event planning, registrations, ticketing, and marketing. Savvy event organizers use online event registration and ticketing tools to take some of the heavy-lifting off their plate.

In this article, we’ll share some best practices and actionable tips on how you can sell event tickets online to maximize sales using online event registration and ticketing software.

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Use the Benefits of Event Sponsorship to Attract Promotional Partners

Tuesday, September 15th, 2020

Highlighting the benefits of event sponsorship can be an effective way to recruit promotional partners. You can increase attendance and outreach efforts your event by offering sponsors benefits such as:

  • Access to event audiences for marketing
  • Increased social media outreach
  • Expanded email outreach
  • Increased brand awareness
  • Profitable return on investment

Event sponsorship can be a vital first step toward hosting a successful event. Here’s how these benefits can make a compelling case for sponsors to promote you.

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8 Tips for Installing a WordPress Event Calendar Plugin

Thursday, August 27th, 2020

As an event organizer, you want an effective way to share your schedule of upcoming events with prospective attendees. One way to make it easier for attendees to discover events and view event details is by making sure you have a WordPress event calendar on your website.

Having an event calendar is essential for businesses that organize multiple events throughout the year. Savvy event organizers use event calendars to keep visitors up to date about upcoming events and share important information in an effective way.

In this article, we’ll share some useful tips on how you can increase your event’s online visibility and boost event registrations using Event Espresso’s Events Calendar add-on.

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How to Use Video Marketing to Supercharge your Event

Wednesday, March 25th, 2020

people gathering at an event

Video is a powerful tool. For brands, it offers the chance to expand reach, attracting more decision-makers. And when it comes to event marketing, it works just as well. Video opens events up to a larger audience, giving more people the opportunity to access live or pre-recorded content, and offering event marketers a chance to generate additional revenue using pay-per-view video solutions.

But should you use video for event marketing?
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Automating Your Follow Up Marketing with Infusionsoft

Tuesday, July 30th, 2019

Choosing the right sales and automation software to replace your manual email marketing efforts is a great way to stay on top of potential leads, convert prospective attendees into registrants, and boost sales.

Considering the benefits of using a marketing automation solution like, Infusionsoft, you’ll never want to manually create confirmation and reminder emails again. In fact, by using marketing automation software, you’ll get access to all sorts of useful features like scheduling and sending marketing emails, managing registrant information, and using it to send personalized emails to your attendees.

In this article, we’ll share some actionable tips on how to automate follow up marketing for events with Infusionsoft. Before we begin, let’s quickly take a look at what Infusionsoft is and why you might consider adding it to your event marketing tech stack. (more…)

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Marketing Your Event: 10 Tech-Savvy Tips to Bring in a Crowd

Tuesday, June 11th, 2019

Guest Post provided by:

Carl Diesing, Managing Director and co-founder DNL OmniMedia.

 

Organizations, whether they’re nonprofits, businesses, community groups, or churches, host events for all kinds of reasons. Reaching new audiences, raising money for your mission, or just giving your community a good time are all great goals for your organization’s events.

Regardless of why you’re planning an event, though, one thing remains constant – the need to promote it. If you’re unable to attract guests to your event, all of your team’s planning efforts may go to waste. For nonprofits that rely on events to raise funds that support their operations, it’s absolutely crucial that their events provide a return on investment. (more…)

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The 11 Best WordPress Themes for Bands, Musicians, and Recording Artists in 2019

Wednesday, May 1st, 2019

With the right WordPress theme for your band, you can create professional-looking sites that let you build an online presence, sell music and merch, get the word out about upcoming events, and connect with fans.

However, finding a functional and visually appealing theme can be difficult – especially if this is your first time using WordPress.

In this post, we’ll step through some of the important features you need to look for when choosing a WordPress music theme. We’ll also share some of our picks for the best WordPress themes for bands, musicians, and recording artists in 2019.

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How Successful Event Organizers Use Feedback Loops to Grow Their Events

Thursday, February 14th, 2019

By creating feedback loops for your events, you let attendees, staff, and vendors know that their opinion is important to you and you take their feedback into consideration when planning future events.

As a result, everyone involved with your event will understand that your goal is to help them meet their objectives and will be more inclined to provide feedback that helps you deliver better experiences.

With this in mind, in this article, we’ll take a look at how successful event organizers use feedback loops to enhance event experience for attendees, staff, and vendors. We’ll also discuss some of the ways you can create feedback loops for your events. (more…)

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7 Ways to Upsell Event Registrations and Tickets with Event Espresso

Friday, December 7th, 2018

Upselling can be good for your business and great for your attendees too. Good upselling is more about excellent customer service than it is about aggressive sales tactics. The opportunity for upselling your event is all around you. Event Espresso, which is an online event registration and ticketing plugin for WordPress, offers you many opportunities to upsell your events so that you can maximize your event revenue. This article will share what upselling is, the argument for upselling, upselling strategies, recognizing upselling opportunities, handling objections and tracking upsells for your online event registration and ticketing with Event Espresso and WordPress.

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