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EE4 Promotions and Discount Codes


Incentivize your audience to attend more events and/or buy more tickets.

The Promotions add-on for Event Espresso 4 adds powerful and flexible promotional pricing features to your website. You can create discount codes and promotions that can be applied when registering for an event. This gives you the ability to send your audience a discount code, or receive an automatic discount that reduces the price of a ticket(s)/registration(s).

The Promotions & Discount Codes add-on is included in the EE4 Everything License.

As an event organizer, promotions and and discount codes allow you to:

  • Target and re-target attendees with banners or email campaigns offering automatic discounts or giving them special discounts with a code
  • Distribute and promote your event through partners (speakers, sponsors, venues, affiliates, etc.) by offering them a special coupon code they can share with their audience
  • Track and measure the performance of marketing campaigns and advertising
  • Reward loyal customers by offering them a special discount and incentivize them to attend again
  • Encourage customers to take action now by offering limited quantity or limited time discounts
  • Test and discover what pricing, distribution, marketing or advertising strategy works best for your audience(s)
  • Offer discounts to different target audiences so that your event is priced perfectly

Promotions and Discount Codes Features:

  • Promotional pricing with discount codes
  • Promotional pricing without discount codes
  • Create a global promotion code and assign to several events
  • Optional usage quantity limits per discount
  • Optional start and expiration dates for each discount
  • Percentage or fixed amount discounts
  • A shortcode and widget that displays a list of non-coded promotions on your website
  • Configure whether a promotion can be combined with any other promotions
  • Use a custom message to confirm that a discount has been accepted and applied to the transaction/registration
  • Use a custom message to confirm that a discount was declined and not applied to the transaction/registration
  • List a message on your website about currently valid promotions to incentivize registrations
  • Easily setup similar promotion codes by duplicating an existing promotion code
  • and more!

These features allow you to incentivize your audience to purchase more ticket(s) sooner or register for more events, allowing you to run your business more efficiently and make more money.

Screencast Demo

Here is a brief screencast demonstration for the Promotions & Discount Codes in Event Espresso 4:

View documentation for Promotions & Discount codes add-on.

Get help with the EE4 Promotions & Discount codes add-on in our support forums

Ask a pre-sales question about this add-on

Screenshots

Apply promotion discount code

Apply promotion discount code

Apply promotion discount code confirmation message

Apply promotion discount code confirmation message

Promotions discounts cart checkout

Promotions discounts cart checkout

Transaction confirmation details

Transaction confirmation details

Event Espresso 4 Promotions & Discounts List Table

Event Espresso 4 Promotions & Discounts List Table

Promotions Discounts Details

Promotions Discounts Details

Promotions Discounts Settings

Promotions Discounts Settings

event promotions discounts transaction details

event promotions discounts transaction details

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