Archive for the ‘Event Planning’ Category

Workshop Planning: How to Design and Conduct an Effective Workshop

Marketing team having a workshop inside an office; workshop planning concept

Workshop planning is a big job. It takes commitment, hard work, and creativity for it to be effective. And how well you plan and prepare will determine the success of your workshop. 

Whether you are an experienced event planner or just starting in the industry, or maybe you are part of the training staff in your company, this step-by-step guide will help you prepare and manage an effective and successful workshop. (more…)

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How to Create Event Sponsorship Packages that will Impress Your Donors

Sponsorship packages banner

It’s the New Year. And as event planners, you might have your events lined up already. And even though you’re still filled with great enthusiasm and vigor, planning and hosting events are still energy-consuming and can cost you a lot of money and resources. 

That’s why many event organizers choose to offer event sponsorship packages to generate revenue to cover costs for event production. But the right high-quality sponsors don’t just come on their own, you need to effectively persuade sponsors to invest in your event.

Pitching the right sponsors means offering an impressive sponsorship package. We’ll walk you through the definition of a sponsorship package, some types, and examples, how to make a package that is meaningful to sponsors, effectively converts, and how to price your package. Let’s get into it. (more…)

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Your Complete Guide to Guerilla Marketing: Definition, Types and Examples

 Guerilla Marketing examples: unconventional orange billboards

Marketers are always looking for ways to stand out from the competition since customers are craving new and unique marketing tactics.

With the competition getting tougher, it’s very difficult to catch people’s eyes. In addition to this, other businesses, especially small businesses and start-ups, have financial restraints in their marketing campaigns.

So if you’re looking for out-of-this-world marketing that will surely attract people’s attention with the least amount of money required, then Guerrilla Marketing is the perfect fit for you. (more…)

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Your Ultimate Guide To Planning A Grand Nonprofit Fundraising Event: Steps, Timeline and Tips

Smiling event planner holding marker while brainstorming for nonprofit event planning

Fundraising events like charity galas and golf tournaments are essentially one way nonprofits, NGOs and charities raise substantial amounts of funds for their mission. Furthermore, fundraising events are also helpful in raising awareness about the non profit organization. 

And just like in any work, every event depends on its planning and preparation. As Paul J. Meyer stated; “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” 

And yet planning a fundraising event can be very daunting and preparation can get overwhelming. And even more so if you don’t know where to start and how to go about it. 

This guide will help you in planning your next or maybe your first nonprofit fundraising event that will surely bring in the necessary funds and bring lasting impact not only to the guests and attendees but including your donors, sponsors, and the organization itself.  (more…)

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Guide to Corporate Events Planning: How to Plan the Perfect Event for Your Company and Employees

Corporate event of an organization; employees attending a seminar

Organizations and businesses plan corporate events to reorient business goals, reinforce corporate values, foster relationships, and strengthen teamwork. No matter how small the event is, there are a lot of details that need to be considered during corporate event planning. To break down how to successfully plan a corporate event, let’s first define what corporate events are. (more…)

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How to Add an Events Calendar to WordPress Page

Events calendar WordPress page

Are you looking for a way to boost event attendance? Adding an events calendar to your WordPress site is a great way to attract new registrations for your upcoming events.

Ideally, you want to display all details related to your upcoming event on your WordPress site. This makes it easy for prospective attendees to discover events and register for them.

Displaying an events calendar is one of the best ways to promote upcoming events for your business and enhance the user experience on your event website. In this article, we’ll show you how to add an events calendar to your WordPress page using Event Espresso. (more…)

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5 Effective Hybrid Event Ideas for Newbies

Hybrid event ideas concept; photo of a hybrid event live streaming in a laptop

Photo credit: Malte Helmhold

Hybrid events are the most common trend in today’s event industry. In fact, statistics show that “73 percent of event planners now think hybrid events will continue to be more common in the future.” 

While most are in the hype with hybrid set-ups, some are still hesitant and uncertain about the transition. If you are still venturing out the new waters of hybrid events, then this guide is perfect for you. Find out everything you need to know about hybrid events. Let’s keep the ball rolling.

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4 Positive Effects of Events: Happiness, Human Connection, and More

Positive effects of events

People are constantly looking for ways to better their life and promote positivity. Attending events is a great way to experience happiness, connect with like-minded people, and foster positive well-being.

In this article, we’ll take a look at some positive effects of events on your attendees and how you can organize events to fully cater to them. (more…)

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The 6 Basic Steps on Hosting a Conference

Hosting a conference for business leaders

Hosting a successful conference involves a lot of planning and can get quite intimidating if it’s your first time.

Ideally, you want to create “checklists” of the things you need to do and cross them off as you go. This helps ensure everything is in place to successfully host a conference. In this guide, we’ll go over six crucial steps you should follow when hosting a conference. (more…)

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10 Best Event Planning Resources

Event planning resources

If you’re thinking about hosting an event, the first step is to start planning for it. It helps to have high-quality event planning resources at your disposal.

Ideally, you want to plan ahead so that when it’s time to host the event, you and your staff members know exactly what to do. This also helps keep all the important timelines of the event in place and ensures you’re able to effectively manage your event.

In this article, we’ll go over various event planning resources that will help you easily plan your event and effectively execute it. (more…)

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Event Espresso
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