Archive for the ‘Event Planning’ Category

How to Write a Press Release for an Event that Attracts Attendance

Knowing how to write a press release for an event provides you with a powerful tool for cost-effective publicity. But to use a press release effectively to generate registrations, you need to follow certain best practices, ideally combined with the right event ticketing technology. To maximize your registrations, follow these five key steps:

  1. Identify where to send your press release
  2. Study your publicity outlet’s guidelines
  3. Format your press release correctly
  4. Make your press release persuasive
  5. Optimize your press release results

Here’s what you need to know to put these steps into practice.

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Why You Don’t Want to Add Eventbrite to Your WordPress Site

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As an event organizer, there are a number of different ways you can manage event registrations and ticketing through your WordPress site. What you shouldn’t do, however, is add Eventbrite to WordPress.

Eventbrite is a hosted event ticketing platform. This means you can create an account, create events, and allow prospective attendees to view event details and purchase tickets from your event page. Eventbrite also gives you the option to embed checkout on your WordPress site.

The main problem with adding Eventbrite to WordPress is that it takes away from the user experience you’d otherwise be able to deliver if you were using an integrated event management plugin that is designed specifically for WordPress, like Event Espresso

In this article, we’ll step through some of the main reasons why you don’t want to add Eventbrite to WordPress and explain what you can do instead.

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Event Espresso Helps the Dog School of Cadolzburg (Nuremberg) Teach Dog Owners How to Connect And Build Trust With Their Dogs

Meet the Dog School of Cadolzburg

The Dog School of Cadolzburg, Germany provides “dog training with a heart.” They provide dog owners with consultations, puppy classes, as well as individual and group dog training courses. To easily accommodate all of their requests to join these classes, they chose Event Espresso to help them to automate the sign up process and to help streamline their online registrations for their weekly classes.

In this customer success story, we highlight a project that web designer Anna-Lena Ganster developed to help the Dog School ‘Hundeerziehung mit Herz’ by Desiree Höck. We talked with Anna-Lena to learn more about how she built a robust website using Event Espresso integrated with WordPress for the dog trainer’s busy class registrations.

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What makes a memorable and engaging virtual event?

Photo credit: Nathan Riley

Since the beginning of 2020, I’ve attended over 25 events online. I created a list with the ones that I remembered vividly like a positivity workshop, calls with vendors, a live course on habits, team meetings, and more — all to find out “what worked well” with each of them. Then I looked for patterns that made each of them memorable. Not all of the virtual events were engaging, so I focused on the ones that were.

In this article, I’ll distill my experiences into actionable advice to help make your next virtual event memorable and engaging. We’ll start by talking about visualization.

Carol Dweck, in her book Mindset: The New Psychology of Success, introduces us to the concept of a concrete plan, which is created through thinking about what you want to do in vivid detail. Dweck says, “These concrete plans — plans you can visualize — about when, where, and how you are going to do something lead to really high levels of follow-through, which, of course, ups the chances of success.”

What Dweck is suggesting, in other words, is that doing some planning in advance can skyrocket your chances of following through. (more…)

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How to stay connected and still offer value to your event attendees

Event businesses all over the world have been affected by recent incidents that impact travel including a travel ban, a political crisis, and a pandemic disease.

This article talks about how these occurrences impact event businesses as well as event-goers around the world. We’ll go over some actionable tips and strategies you can implement to minimize the negative effects on your event business and steps you can take to ensure the safety of your attendees and staff members.

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How the Los Angeles Center of Photography used Event Espresso to have a “smashing success” with their Exposure Weekend event

Nestled in sunny southern California, in the heart of Hollywood, is the Los Angeles Center of Photography (LACP). We had the privilege of chatting with Brandon from the LACP.

LACP is a nonprofit 501c3 organization devoted to photographers and the photographic arts. The organization offers classes, workshops, exhibitions, portfolio reviews, and more, all to help photographers advance their skills and careers.

What does the Los Angeles Center of Photography do?

Whether you are a photography expert with years and years of experience or you are just getting started as a novice, the LACP has resources available to help you level up with your photography skills.

Photo credit: Julia Dean

When asked about one of their memorable events, Brandon told us about their “Exposure Weekend.” Hosted in the third week of July, the multi-day event was described as a smashing success, and we knew we wanted to hear more. (more…)

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Making Your Haunted House a Success with Event Ticketing

Halloween is a holiday that people of all ages can enjoy. So it’s no wonder many businesses and individuals host Halloween-related events each year. There are many benefits to starting a spooky attraction such as a haunted house. However, there will be some planning and preparation needed to make it a success.

Paying particular attention to detail and taking a guided approach to promotions can help make your event both fun and profitable. With the right strategy and management tools, your haunted house can be a booming attraction.

In this post, we’ll discuss the importance of properly managing and promoting your Halloween event(s). Then we’ll walk you through three ways you can make your haunted house a success. Let’s get started!

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Use These 9 Simple Tips & Tricks to Take Your Event Page to the Next Level

If you want to make a good first impression on attendees, you need to have an engaging, informative, and visually appealing event page. Savvy event organizers follow tried-and-tested strategies to plan events that meet their attendees’ expectations from the very start and a helpful event page is a great place to start.

In this article, we’ll share nine great tips and tricks, plus a few bonus tips that you can use to take your event page to the next level and potentially increase registrations and bring in more event revenue.
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How to Leverage Pricing and Packaging to Sell Out Your Next Event

Settling on the right ticket pricing strategy can make all the difference between success and failure. Do it right and you’ll be able to sell out your event. But with the wrong strategy you could end up losing money.

While there may be event organizers out there that exclusively only use promotional codes to sell event tickets, it’s not always the best approach to event ticketing.

Considering the benefits that other pricing strategies – such as ticket bundles and graduated pricing – bring to the table, you’ll likely never want to rely solely on promo codes again. By using alternate ticket pricing models, you’ll be able to offer targeted discounts, sell more tickets, and improve attendee satisfaction.

In this post, we’ll start by explaining why your event ticket pricing strategy matters and then look at three different types of pricing and packaging strategies to help you decide when to use each option.

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8 Reasons to Include Event Ticketing Technology While Planning a Conference

The event management industry has stepped into a highly tech-driven age with many useful innovations already on their way to becoming the norm. Adoption of new technologies is simplifying major event related tasks for all kinds of event management, including corporate event management

Corporate conference organizers and hosts are keen on transforming the whole event management process into a technology controlled system. 

One important aspect of corporate event management is ticketing and registrations. The days of traditional paper-based ticketing are long gone. Event technology has streamlined the process of managing conference registrations. For instance, online ticketing systems have eliminated the load of manual recording, processing, and arranging data.

Here are 8 reasons why you must invest in event ticketing technology when planning your next business conference. (more…)

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