Knowing how to write a press release for an event provides you with a powerful tool for cost-effective publicity. But to use a press release effectively to generate registrations, you need to follow certain best practices, ideally combined with the right event ticketing technology. To maximize your registrations, follow these five key steps:
- Identify where to send your press release
- Study your publicity outlet’s guidelines
- Format your press release correctly
- Make your press release persuasive
- Optimize your press release results
Here’s what you need to know to put these steps into practice.