Archive for the ‘Event Planning’ Category

Eight Best Practices for Planning an Online Event

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Planning an online event carefully is the key to success. To ensure your event’s success, here are eight best practices to follow:

  1. Identify your target audience
  2. Select an engaging topic
  3. Outline your event
  4. Choose a charismatic host
  5. Incorporate digital support tools
  6. Create a digital marketing plan geared towards your virtual audience
  7. Set up your online registration process
  8. Rehearse your event

Read on to learn more about what makes online events different than live functions, what types of events do well online, and how to make your online event a success.

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8 Unique Virtual Fundraising Event Ideas

2020 has been a rollercoaster of a year for companies, small businesses, and individuals working to react and adapt to the effects of the COVID-19 pandemic. And while these particular groups dominate the news cycles, there’s another area of society equally affected—charities and fundraisers. Many of these organizations are also looking for innovative and unique ways to continue raising the funds required to meet the needs of those that count on them.  

One way many organizations, large and small, are adapting is by taking their events online. While it may require some creative planning, there are plenty of virtual event ideas that can help organizations connect with their supporters and raise the funds they need.

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How to Write a Press Release for an Event that Attracts Attendance

Woman holding two microphone

Knowing how to write a press release for an event provides you with a powerful tool for cost-effective publicity. But to use a press release effectively to generate registrations, you need to follow certain best practices, ideally combined with the right event ticketing technology. To maximize your registrations, follow these five key steps:

  1. Identify where to send your press release
  2. Study your publicity outlet’s guidelines
  3. Format your press release correctly
  4. Make your press release persuasive
  5. Optimize your press release results

Here’s what you need to know to put these steps into practice.

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Why You Don’t Want to Add Eventbrite to Your WordPress Site

As an event organizer, there are a number of different ways you can manage event registrations and ticketing through your WordPress site. What you shouldn’t do, however, is add Eventbrite on WordPress.

Eventbrite is a hosted event ticketing platform. This means you can create an account, create events, and allow prospective attendees to view event details and purchase tickets from your event page. Eventbrite also gives you the option to embed checkout on your WordPress site.

The main problem with adding Eventbrite to your WordPress website is that it takes away the user experience you’d otherwise be able to deliver if you were using an integrated event management plugin that is designed specifically for WordPress, like Event Espresso.

In this article, we’ll step through some of the main reasons why you don’t want to add Eventbrite to WordPress and explain what you can do instead.

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Event Espresso Helps the Dog School of Cadolzburg (Nuremberg) Teach Dog Owners How to Connect And Build Trust With Their Dogs

Woman and her dog

Meet the Dog School of Cadolzburg

The Dog School of Cadolzburg, Germany provides “dog training with a heart.” They provide dog owners with consultations, puppy classes, as well as individual and group dog training courses. To easily accommodate all of their requests to join these classes, they chose Event Espresso to help them to automate the sign up process and to help streamline their online registrations for their weekly classes.

In this customer success story, we highlight a project that web designer Anna-Lena Ganster developed to help the Dog School ‘Hundeerziehung mit Herz’ by Desiree Höck. We talked with Anna-Lena to learn more about how she built a robust website using Event Espresso integrated with WordPress for the dog trainer’s busy class registrations.

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What makes a memorable and engaging virtual event?

Studio with three men

Photo credit: Nathan Riley

Since the beginning of 2020, I’ve attended over 25 events online. I created a list with the ones that I remembered vividly like a positivity workshop, calls with vendors, a live course on habits, team meetings, and more — all to find out “what worked well” with each of them. Then I looked for patterns that made each of them memorable. Not all of the virtual events were engaging, so I focused on the ones that were.

In this article, I’ll distill my experiences into actionable advice to help make your next virtual event memorable and engaging. We’ll start by talking about visualization.

Carol Dweck, in her book Mindset: The New Psychology of Success, introduces us to the concept of a concrete plan, which is created through thinking about what you want to do in vivid detail. Dweck says, “These concrete plans — plans you can visualize — about when, where, and how you are going to do something lead to really high levels of follow-through, which, of course, ups the chances of success.”

What Dweck is suggesting, in other words, is that doing some planning in advance can skyrocket your chances of following through. (more…)

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How to stay connected and still offer value to your event attendees

6  people talking with each other

Event businesses all over the world have been affected by recent incidents that impact travel including a travel ban, a political crisis, and a pandemic disease.

This article talks about how these occurrences impact event businesses as well as event-goers around the world. We’ll go over some actionable tips and strategies you can implement to minimize the negative effects on your event business and steps you can take to ensure the safety of your attendees and staff members.

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How the Los Angeles Center of Photography used Event Espresso to have a “smashing success” with their Exposure Weekend event

Blog banner of the Los Angeles Center of Photography Used Event Espresso

Nestled in sunny southern California, in the heart of Hollywood, is the Los Angeles Center of Photography (LACP). We had the privilege of chatting with Brandon from the LACP.

LACP is a nonprofit 501c3 organization devoted to photographers and the photographic arts. The organization offers classes, workshops, exhibitions, portfolio reviews, and more, all to help photographers advance their skills and careers.

What does the Los Angeles Center of Photography do?

Whether you are a photography expert with years and years of experience or you are just getting started as a novice, the LACP has resources available to help you level up with your photography skills.

Photo credit: Julia Dean

When asked about one of their memorable events, Brandon told us about their “Exposure Weekend.” Hosted in the third week of July, the multi-day event was described as a smashing success, and we knew we wanted to hear more. (more…)

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Making Your Haunted House a Success with Event Ticketing

House with Halloween decorations

Halloween is a holiday that people of all ages can enjoy. So it’s no wonder many businesses and individuals host Halloween-related events each year. There are many benefits to starting a spooky attraction such as a haunted house. However, there will be some planning and preparation needed to make it a success.

Paying particular attention to detail and taking a guided approach to promotions can help make your event both fun and profitable. With the right strategy and management tools, your haunted house can be a booming attraction.

In this post, we’ll discuss the importance of properly managing and promoting your Halloween event(s). Then we’ll walk you through three ways you can make your haunted house a success. Let’s get started!

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