The event management industry has stepped into a highly tech-driven age with many useful innovations already on their way to becoming the norm. Adoption of new technologies is simplifying major event related tasks for all kinds of event management, including corporate event management.
Corporate conference organizers and hosts are keen on transforming the whole event management process into a technology controlled system.
One important aspect of corporate event management is ticketing and registrations. The days of traditional paper-based ticketing are long gone. Event technology has streamlined the process of managing conference registrations. For instance, online ticketing systems have eliminated the load of manual recording, processing, and arranging data.
Here are 8 reasons why you must invest in event ticketing technology when planning your next business conference.
- 1. Online Ticketing Reduces the Overall Cost of the Event
- 2. Online Ticketing Allows for Increased Sales
- 3. Online Ticketing Saves Time
- 4. Online Ticketing Eliminates Errors
- 5. Automatic Confirmation and Hassle Free Entry
- 6. Send Automated Reminders of Upcoming Events
- 7. Targeted Communication with Attendee Intelligence
- 8. Easy Event ROI Calculation
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1. Online Ticketing Reduces the Overall Cost of the Event
For all corporate conference organizers, an important goal is to save more money and make the event more profitable.
Online ticketing not only eliminates the cost of producing the tickets but also many other additional costs associated with traditional paper-based ticketing systems. These include employee wages to process payments and handle attendee inquiries, accounting fees to keep track of sales and costs, and bank fees for processing any credit card transactions.
With an online registration system, like Event Espresso, you are saving up all these unnecessary costs, adding to the overall revenue generation.
2. Online Ticketing Allows for Increased Sales
Online registration and ticketing platforms allow you to reach to a much larger audience. By managing your registrations online, you are not just going to boost your revenue by cutting on printing costs and processing cost, but you will also achieve higher sales for your events.
More people will be able to find out about your conference, and by linking your ticketing system to your social media and web promotions you can dramatically increase your event’s exposure this way. You can boast about your attendee numbers on social media and the event website to encourage more people to attend your event.
In addition to this, people wishing to attend the conference will be able to get themselves registered with greater convenience at any time of the day and from anywhere in the world. They will not have to be physically present at the ticket counters.
3. Online Ticketing Saves Time
This is a no brainer. When you’re using ticketing technology, you will have more time to concentrate on the actual planning and execution of the conference. Coordinating with speakers, arranging the event decor and catering, having up to date attendee information, etc. will be better managed when you’re less worried about the ticketing and registrations.
4. Online Ticketing Eliminates Errors
With an online ticketing system, you will rest assured that the whole process of attendee registrations will be free of flaws and run smoothly. There will be no errors in the entering of names, charging of fee, data generation, etc.
5. Automatic Confirmation and Hassle Free Entry
Once the attendees register themselves online, they will receive an automatically generated email message that confirms their registration, along with a copy of their e-ticket. On the day of the conference, they will just have to show their e-ticket at the entry points. This also allows for better security and access controls on the day of the conference.
Imagine the situation where people have to stand in long queues while ticket sales are being processed. Surely, nobody wants to face that hassle. An even worse situation would be people purchasing the tickets on the day of the conference. No corporate conference organizer would want to deal with that.
Therefore, you must go for an online ticketing system that eliminates all these challenges. Attendees will just have to show or digitally scan their e-tickets and in they go!
6. Send Automated Reminders of Upcoming Events
Sending any targeted emails and general event reminders, using an email marketing tool like Mailchimp, to the attendees is super simple when using online ticketing software for managing attendee registrations.
Through emails or reminders, you can also direct them to the event website and social media pages where they can find event-related details and the latest announcements.
7. Targeted Communication with Attendee Intelligence
If you’re using tickets with QR codes that are being scanned at the entrance, you can easily track which attendees have arrived and who is still to be expected. This information can be useful if you want to customize your program proceedings accordingly.
Furthermore, you will have the list of attendees who were present each day of the corporate event. So, you can easily send any post-event information to specific attendees via email. This also includes any specific business offers, discount vouchers, and much more.
8. Easy Event ROI Calculation
Event statistics are important to determine the success of your corporate event or conference. Using an event ticketing and registration software, you can easily measure the ROI of the event by looking at some key indicators such as the number of tickets sold per day, ticket turnover per category and show and no-show ratio.
Additionally, you can send automated surveys to your attendees and request for additional feedback and conference ratings. All of these numbers will be representative of your event’s success and how effective your event management strategies have been.
This information can also identify where you did well, where you can improve, and what you should not do. These insights are surely going to improve your planning so you can set up your next big corporate event in an even better way.
As technology rapidly takes over corporate event management, traditional ticketing systems will soon become a thing of the past. No matter what the scale or type of your event is, online ticketing and registration can provide you with endless benefits. It’s efficient, can save a lot of time and contributes more to your revenue.
Guest Post: Author Bio
Sarah Hill is a content writer at Seven Events Ltd – one of the leading event planners in Birmingham, offering corporate events, team building, incentive travel and conference management services across the UK. She started her career in the events industry almost a decade ago as time progressed she became an avid event blogger sharing her insight on corporate event planning.