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Why is Event Espresso Great for Non-Profit Organizations?

Organize Events and Volunteers with Event Espresso

Organize Events and Volunteers with Event Espresso

You’ll notice that not-for-profit organizations often have a following of people who are interested in their cause and who are eager to be involved, but what you will also notice is that those organizations do very little with that small army of volunteers. If you’ve ever participated in the same community service project or an event for a non-profit organization more than once, you’ll  see a lot of new faces that weren’t at the first event you attended. It is becoming increasingly important for non-profit organizations to be active in their mission and communities to keep their membership/advocates active and to continue to recruit other volunteers/advocates. Non-profit success is becoming more instantaneous and driven by how much help they can get from their participants. Event Espresso helps non-profits, or any organization for that matter, organize these people who care about their cause and want to get involved. We do have a list of a few of the non-profit organizations who are using Event Espresso and you can see how it has helped them organize their events, manage their volunteers, and collect revenue to support their mission and operations.

But you don’t have to just organize people into a formal event. To augment your formal events and keep your volunteers involved, you can also use Event Espresso to organize people into group and assignments. Here is an example of how Event Espresso can go beyond managing your formal events to managing your non-profit volunteer’s efforts.

Example scenario:

Let’s imagine we have a not-for-profit organization with the mission to improve the literacy rate among children in foster care.

We plan to achieve this mission by accomplishing three main objectives: 1) increasing the access to books for children in foster care, 2) increasing the frequency and length that foster parents read to/with their foster children, 3) recruiting an advocate in each public school facility that will champion this effort in their school and in their area.

  • To increase the access that foster children have to books, we’ve decided to do a community book drive to collect books for the school and local libraries. With this activity you will need people to volunteer to spread the word either by going door-to-door or by taking fliers into the community, blogging about the book drive, and even get people to collect the books and deliver them to the library. You can use Event Espresso by creating events for each of these activities and asking people to sign up for them. You can set limits on the events/assignments to make sure that everyone is assigned to where you need them and that your efforts aren’t overlapped. You’ll also have people organized into groups that you can send subsequent communication.
  • To increase the frequency/length that foster parents and children read together we are planning a read-in, where parents and children will go to the local library to 1) obtain library cards, 2) check out three books, and 3) read at least one book together while at the library. The read-in will also include a reading competition that people can register for on your website, with recognition for the highest achievers. With people pre-registering for the read-in, Event Espresso can help you gauge the volume of participation even before the read-in event, market to those who sign up and remind them to work toward their goals, and even evaluate how much of an impact you might have in the community with this event.
  • To recruit an advocate in each public school we are going to speak with the attendees to our read-in event and try to recruit participants. With the easy sign-up form or even manual registration features of Event Espresso, each of your advocates at the library can register on your site for another event and thereby organize people into another group. You can then communicate directly with this group and create future events/assignments for them to commit to do.

This is just a simple example of all the great ways you can use Event Espresso to manage your events on WordPress. Non-profit organizations can use Event Espresso to bring in revenue from their golf tournaments, service projects, etc. but they can use it to organize their volunteers and staff. Create an event/assignment that people can sign up for and let this great software do the heavy work of managing your volunteer efforts.

Are these ideas new to you, or have you started to harness the complete power of Event Espresso? What novel ways have you found to use Event Espresso? I hope I’ve inspired you.

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In addition to supporting their mission Event Espresso also offers a discount to non-profit organizations. If you are a non-profit organization and would like to use Event Espresso to manage your events, please complete the Non-profit  Discount form. If you’re a non-profit organization and you’re already using Event Espresso, we’d love to hear what it has done for you. If you don’t have a website or if it’s not built on WordPress (a content management system), let us know and we can help you understand the process to having an inexpensive website with these capabilities.

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Posted in Event Planning | 6 Comments »

How to Put Your Events on Autopilot

hand pointing or pressing

Modern technology can make a plane takeoff, fly and even land all by itself, but yet some event managers and web masters are manually managing their events! In the early 1900’s, inventors and engineers figured out the autopilot system. Now, in the early 2000’s, the inventors and engineers of Event Espresso have designed a system to make events open and close registration all by itself – setting them to autopilot.

The new Recurring Events Manager add-on for Event Espresso and WordPress gives webmasters, authors, publishers and event managers the freedom to schedule their events on a daily, weekly, monthly or yearly schedule and to step away from the wheel. With Event Espresso, all you have to do is add the event details once, and then schedule the event to happen again when you’d like it to. The events will automatically show up on your site when registration opens and registration will close automatically when you’ve scheduled it to close.

In a future release of this incredible add-on, you’ll be able to create a custom recurring schedule that is not based on a predictable schedule. Instead you could create an event to happen at on a Tuesday, then a Wednesday, then a Sunday or one week later or 3 days later or 38 days later, etc. and the system will take care of the rest. Bring your event technology into the 21st century with the Event Espresso Recurring Events Manager Add-on for WordPress.

There is no reason you should spend so much time managing your events. If you spend more than one hour even worrying about opening and closing the registration for your events, then you’re wasting your time and money. The cost of this add-on is an investment to make you more productive by saving you time and money. Saving you time and earning you more money, that’s the power of Event Espresso and the new Recurring Events Manager plugin for WordPress.

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Posted in Event Planning | No Comments »

What are the Top Event Registration Strategies?

The last five years of event management has brought about a lot of interesting discussions. One of the most frequent and heated topics has always been about how much information do you give potential customers and how many steps do they need to complete in order to finish the event registration process? My argument has always been that it will depend on the type of website you have and the potential customers you are marketing to. There are two polar schools of thought that are analogous to the experience of going to a golf course verses going to an amusement park.

Focused Registration – Like Going to a Golf Course

Focused Registration

The golf course customer, or golfer, has specific intentions for coming to the golf course. The golfer can look through products at the pro shop and make a purchase, work on his swing mechanics by hitting a bucket of balls, do some putting on the practice green or play a round of golf. As a customer, the golfer is always catered to and the sales pitches are never unrelated. The pro shop is helpful and directive, but never pushy. In general, the golf course tries to establish a relationship that will be lucrative over a lifetime.The putting greens are available to anyone who comes to the course, even if you’re not a paying customer. You can even hire a caddy to give you personalized attention throughout your round of golf to watch your swing and suggest strategies for playing the course.

Managing your events and registration process similar to a golf course is done by making it as simple and specific as possible. The event description should be rather simplistic and easy to understand but offer enough information for your customers to understand the event and become comfortable with registering. The event process should be as few steps as possible and as few pages as possible. This does not mean that you have to avoid any up-selling , after all don’t they offer a cart with your round of golf? The important thing is to consider who your potential customers are and what will serve them best. What kind of event registration process will meet their expectations and what will keep them coming back? If you have customers that are busy, but are familiar with your website and products, and that will pay extra for convenience, then make the event registration process really easy. Don’t be afraid to give them one up-selling opportunity but the option must be really easily understood and easily accepted or rejected so they can make a quick decision and move on.

Add-On Registration – Like Going to an Amusement Park

Add-On Registration

Add-On Registration

Think back to the last time you went to an amusement park, did you have a specific plan for the entire day or did you more or less wander throughout the park? You probably planned what time of day you wanted to go on the rides that get you wet and the ones you wanted to go on with and without kids, etc. You were probably drawn in by a barker to toss a few baseballs or shoot a few targets to win someone special a giant teddy bear. You may have even gotten lost in the amusement park and had to ask for directions to get out! After you pushed your fun equilibrium to the limit and emptied your wallet, you swear you’ll never go back.

This is a perfect example of an add-on registration strategy that presents multiple add-on opportunities to potential customers, encouraging them to increase the final transaction amount. This strategy works best for browsing customers who are aware of  your products and services but are compelled to purchase because of a promotional opportunity. If you’ve ever searched for a job on one of the major job websites then you know what I mean. Just about every other step is an offer for an online class or degree. This approach can be very damaging to a relationship and can even discourage purchases (immediate and future), but the interaction value may be maximized.

Register It

Depending on how your website is designed, who your customers are and their intentions (focused or browsers) you should consider the event registration process you are taking them through in order to join your events. Make the registration process as easy as possible if you want to build a relationship with your customers. If you’re never going to interact with your customers again then an add-on event registration process may be the best strategy.

Smell the Aroma – (a.k.a, how Event Espresso can help with both strategies)

You can get the most out of your event registration process with Event Espresso (WordPress events plugin). The focused event registration strategy is accomplished by keeping your event titles simple, your event descriptions short, the information required to register is kept to a minimum, and the event plugin can even be configured to complete the registration process before receiving payment which affords you the opportunity to give the potential customer individual attention to finish the registration process if they happen to abandon it.

If you want to pursue an add-on strategy then give the potential customer as many registration options as you can imagine. Add information to products and other events in the description area of these events and include that same information in the confirmation emails. Eventually, Event Espresso will include a shopping cart option that will allow you to add related items to your events to try and up-sell the customer.

Which event registration strategy do you use or have you ever really thought about it? Tell me why you think your strategy does or doesn’t work.

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Posted in Event Planning | 1 Comment »

What Type of Events do you Manage with EE?

Event Espresso (EE) has been available for almost 18 months and we’d like to highlight all the different type of events that our customers now manage more profitably and efficiently. Is your event type listed?

  • Boat Sailing Appointments
  • Workshops
  • Conferences
  • Personal Training
  • Consultations
  • Classes
  • Concerts/Gigs
  • Others???

We know there are probably dozens if not hundreds of other types of events you’ve used Event Espresso for, so leave us a comment and let us know if we don’t include your type of event on the list. We’d like to hear back from as many of our customers as possible. If you know someone else who is using our WordPress event management plugin, let them know we’d like to hear from them.

If you’d like to showcase what you’ve done with Event Espresso, feel free to post your website profile in our Website Showcase.

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Posted in Product & News | 4 Comments »

How do you save $30,000 on your WordCamp registrations?

Save Cash for WordCamp

Keep the Cash Campaign

This weekend we had the opportunity of attending WordCamp Utah. For those who haven’t attended a WordCamp, it’s a great opportunity to be inspired by and network with skilled developers, writers, webmasters, and entrepreneurs. We even had a town hall meeting with WordPress founder Matt Mullenweg and a live presentation from Will it Blend, yeah, seriously! Needless to say, we had a great time.

Even though we had a great time at WordCamp, there was a $30,000 problem that really bothered us. Each of the 153 attendees had to pay an additional $1.49 to cover the cost of registering for WordCamp through Eventbrite. With all the plugin development around WordPress, why would WordCamp not use Event Espresso to manage their events? Event Espresso only costs $59.95 for unlimited events, and no fee per registrant (compare that to $1.49 per registrant with Eventbrite). WordCamp could either use that $1.49 for cool WordCamp things, or they could give us all a discount.

There have been or will be 136 WordCamps in 2010 and if, on average, each WordCamp gets about the same number of attendees as WordCamp Utah, attendees could collectively pay $30,396 just to register for WordCamps! That could fund the development of a sweet new feature or theme or be used to publicize WordPress as a CMS. Developers can help their clients save more money too by using Event Espresso.

To help make WordCamp better, and save a lot of cash, we have decided to donate our event manager plugin, Event Espresso, to every WordCamp site. We do not want to see all that money go toward just registration fees – we’d like to see WordCamp use that money to make it better or let us all keep the cash. We’re here to help you  manager your events better, so if you’re in charge of planning or hosting a WordCamp, contact us to get your free event manager plugin.

You too should make more money from your events, or make them more affordable with Event Espresso.

Put a Banner on Your Site:

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Save the Cash Campaign 125x125

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Save the Cash Campaign 234x60

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Save the Cash Campaign 468x60

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Save the Cash Campaign 728x90

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Posted in Product & News | 7 Comments »

Proud Sponsor of WordCamp Utah 2010

We our proud to be a sponsor of WordCamp Utah 2010!

What is WordCamp?

WordCamp is a conference type of event that focuses squarely on everything WordPress. Everyone from casual end users all the way up to core developers show up to these events. These events are usually highlighted by speeches or keynotes by various people. Read more…

Since Bluehost is providing lunch for everyone and Nametag.com is supplying the badge holders and lanyards. We figured we could help out with a few extra refreshments in addition to the small cash contribution we already made.

We would also like to give a very special shout out to Joseph Scott and his team for bringing WordCamp back to the great state of Utah! Not only did Joseph and his team bring WordCamp back to Utah after two long years without it. They have managed to round up a great group of speakers, which includes the founding developer of the WordPress project himselfMatt Mullenweg as the keynote speaker.

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Posted in Product & News | 1 Comment »

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