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Child Themes Now Available for Event Espresso 4

Ever find yourself wishing that WordPress themes would look better, out of the box, with Event Espresso 4? Well, I have some good news! We now have a small selection of child themes available for Event Espresso 4.

We have been using a selection of about 20, optimized WordPress child themes on our hosted platform, Event Smart, for the past two years. I’ve always thought it would be a great idea to release these themes to Event Espresso users, so I’ve started a new, bare-bones, little theme shop called, Espresso Themes, where I am hosting a limited selection of WordPress child themes, specially brewed, just for Event Espresso 4.

Child Themes Optimized for Event Espresso 4

Many WordPress themes tend to display the published date on each post, which usually conflicts with the event dates, which is confusing to your customers.

The following screenshot is an example of the default Baskerville WordPress theme. If you look at the post meta section at the bottom, you can see the author information, then on the right side, the post date and post category.

Default WordPress Post Output - Baskerville Theme

Default WordPress Post Output – Baskerville Theme

 

However, if you are running Event Espresso, the event date that shows on the single event page, or the event list doesn’t correspond to the post date. In the example below, the post date that shows in the post meta output of the theme, which is confusing to event goers that are trying to learn about the event.

On Event Smart, we have engineered around twenty child themes to show the event dates, instead of the post dates in those places.

In the example below, the post date section has been removed on the single event post.

Optimized WordPress Event Output - Baskerville Child Theme

Optimized WordPress Event Output – Baskerville Child Theme

 

As you can see, the child themes have been optimized for Event Espresso 4 to display event dates and times, instead of post dates, which are common in many default WordPress themes. In this case, I removed the meta box entirely, as I thought it made the event page cleaner and focused on purchasing tickets.

Four child themes launched in October

In October, I started the website and made four new child themes available. Now, I have plans to launch around 20 more in the coming weeks, in between other tasks. The primary functions to launch a new child theme are relatively tedious but straightforward.

What about support and one-click updates?

Support and one-click updates for the child themes are primarily handled via Github and a private theme update service, called Kernl.

What about premium themes?

I’ve decided to create a section dedicated to premium themes that work well with Event Espresso. From there you will find a selection of third-party event themes and standard themes that work well with Event Espresso.

Why create a new theme shop?

One reason is that we don’t have a system to deploy automated theme updates as we do for the plugin. Instead of adding themes for sale on our Event Espresso website and tying up valuable resources on that site. I created a very simple (bare-bones), standalone theme shop to promote the child themes and provide one-click theme updates. Since these are free child themes, I decided to set up a simple shopping cart system, using Easy Digital Downloads, which only took a matter of minutes to set up. I wrote about the process, on my blog, entitled: Bare-bones Guide to Launching a WordPress Theme Shop from Scratch

Comments, feedback, questions?

I hope you find this information useful and are inspired to develop child themes for Event Espresso. If you do, I hope that you find these child themes to be an excellent starting point and a useful guide in your endeavors.

I love hearing your ideas and thoughts regarding our services, so please feel free to send us an email or submit your own child theme to our directory.

If you have any questions, please let me know in the comments below.

 

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Posted in Home Page, Themes | No Comments »

Automated Upcoming Event Notification Add-on Now Available for Beta Testing

Woohoo! We’ve added yet another tool to save you time.

With the Upcoming Event Reminder Add-on for Event Espresso 4, you can easily automate upcoming event reminders to improve communication to audiences (attendees, volunteers, sponsors, guests, etc.).

Automated Upcoming Event Notification

Two New Message Types

The Upcoming Event Reminder add-on provides two new ways to send messages: before an event or before a datetime. Here’s an explanation of the two new message types that help make this happen. (more…)

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Posted in Home Page, Addons, Event Management, EE4, Attendee Management | No Comments »

Accept payments with PayPal Express, Embed the Events Calendar, and More

We’ve been working hard on Event Espresso to make it work even better for your events. In this post, we’ll cover a handful of the improvements that have been introduced to Event Espresso over the past few months.

PayPal Express is now recommended over PayPal Standard

PayPal Express replaces PayPal Standard in Event Espresso 4. PayPal Express offers a similar registration experience for your guests and is more reliable than PayPal Standard as it does not use the Instant Payment Notification (IPN).

This means that payments are processed on a secure PayPal.com page, and then a guest is returned to your website to view a confirmation of their registration. You no longer need to worry about a possible delay that could happen with the IPN as payments are updated immediately after a payment is completed.

And you can continue to offer guest checkout with PayPal which means that your registrants/attendees can pay for their registrations without needing a PayPal.com account.

PayPal Express uses a different set of credentials than PayPal Standard and here is a step by step guide on switching from PayPal Standard to PayPal Express. (more…)

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Posted in Home Page, Development, Gateways, EE4 | 1 Comment »

New Feature: Control How Long to Retain a Record of Processed Messages

Event Espresso is the best WordPress event registration and ticketing plugin available. We offer the most powerful features like a Messages Activity and Queue System that is not offered in any other event registration and ticketing plugin for WordPress. This powerful system makes sure your server is not over-burdened with sending lots of messages during busy event registration periods and allows you to view the status of messages, resend messages, and delete messages from the Message Activity list table. The Messages Queue system is just an example of our awesome features.

new-feature-message-retention-settings
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Is your Event Business Losing Money from Eventbrite Fees?

Let me tell you a story about a small town quilting company that’s losing over $21,000 from Eventbrite fees, annually.

Is your Event Business Losing Money from Eventbrite Fees?

Starting as a Small Family Business

Modern Quilt Company (not the real name), and we’ll call it MQC for short…started out about ten years ago as a small family business in a small rural town. Employment was scarce in that small town, and local enterprise abandoned the city many years ago. Buildings were left abandoned, and the local infrastructure was crumbling, while many of the residents had to travel long distances to work, or eventually left the area altogether to find employment elsewhere.

Learn how to create a Quilt Retreat Booking website. Quilting, not your thing? Create your own event planning business.

The founder of MQC’s father, Greg, commuted an hour and a half to work each way as a mechanic at the local newspaper. He worked long hours and many night shifts to support his wife (Shauna) and his seven children. In 2008, when he lost a hefty portion of his retirement savings in the market crash and at a time when the newspaper industry was laying off people every month, his son’s James and Sammy concocted an idea to start a business that could help their parents towards retirement. (more…)

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Posted in Home Page, WordPress, Eventbrite, Event Management, Ticketing Management | No Comments »

New Feature: Filter Tickets by Date

Hello, everyone! We’ve recently launched a new premium feature in Event Espresso (as of 4.9.27.p) that allows your customers to filter tickets by date. If you have ever used the Multiple Datetimes Per Event feature when configuring your event to occur on multiple days, you know that sometimes there can be a lot of ticket options (one for each Datetime, etc.).

New Feature- Filter tickets by date

To make the process of selecting the correct ticket for the right day(s) easier for your audience, we have added a setting that allows you to turn on a date filter so that your registrants can filter available ticket options by date.

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Posted in Home Page, Ticketing, New Versions, Event Management, Features, EE4, Ticketing Management | 4 Comments »

Using LinkedIn Marketing to Build Awareness Around your Event Business

Feeling the need to stand out in the overly crowded world of event businesses? Did you know that LinkedIn can help build awareness around your event business? With nearly 470 million registered users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. Utilizing LinkedIn for your event business is essential if you want to grow. In fact, it is an often overlooked but powerful marketing avenue for small-to-large event businesses, conferences, and event planners in general.

using linkedin to build awareness around your event business

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Posted in Home Page, Social Media, Event Marketing | No Comments »

Using Twitter Marketing to Build Event Awareness

This week we’ll be taking a deep dive into using Twitter marketing to build awareness around your events. I’ll try to cover everything related to Twitter marketing and how to employ it as a tool for event marketing. I’ve included a lot of information in this post, so if you already know about Twitter, or don’t care about seeing Twitter stats, please feel free to skip ahead. I’ve outlined the topics for you below.

Using Twitter Marketing to Build Event Awareness

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Posted in Home Page, Social Media, Event Marketing | No Comments »

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