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2020 has been a rollercoaster of a year for companies, small businesses, and individuals working to react and adapt to the effects of the COVID-19 pandemic. And while these particular groups dominate the news cycles, there’s another area of society equally affected—charities and fundraisers. Many of these organizations are also looking for innovative and unique ways to continue raising the funds required to meet the needs of those that count on them.
One way many organizations, large and small, are adapting is by taking their events online. While it may require some creative planning, there are plenty of virtual event ideas that can help organizations connect with their supporters and raise the funds they need.
In an age where every aspect of our daily lives is increasingly becoming more and more virtual, events are no exception. Your event website has to convey all the necessary information while offering a seamless experience for your audience. Regardless if the event itself is virtual – or just the tools to promote and handle the logistics – the website where you promote your event is paramount to ensure the success of your event. With so much riding on the online presence for your events’, it is important to work with seasoned professionals who have the professional and industry knowledge to make your event website into a well oiled machine. You’ll want to make sure your developer (plugins, themes, etc.) knows all the requirements of your event registration and ticket sales website to ensure that it’s functioning properly (and of course will also make sure that it looks good!). Read More
Asking the right event planning interview questions lays the foundation for a successful event. Here are eight great questions you can ask your event organizer to help you plan your next event:
Knowing how to secure sponsors can mean the difference between the success and failure of your event. Connecting with the right sponsors can build your reputation with your target audience and boost your attendance. Here’s what you need to know on how to identify potential sponsors and how to approach them with a compelling pitch that makes them want to support your event.
Event organizers have a lot of responsibility when it comes to selling out an event. They have to handle several tasks including event planning, registrations, ticketing, and marketing. Savvy event organizers use online event registration and ticketing tools to take some of the heavy-lifting off their plate.
In this article, we’ll share some best practices and actionable tips on how you can sell event tickets online to maximize sales using online event registration and ticketing software.
Highlighting the benefits of event sponsorship can be an effective way to recruit promotional partners. You can increase attendance and outreach efforts your event by offering sponsors benefits such as:
- Access to event audiences for marketing
- Increased social media outreach
- Expanded email outreach
- Increased brand awareness
- Profitable return on investment
Event sponsorship can be a vital first step toward hosting a successful event. Here’s how these benefits can make a compelling case for sponsors to promote you.
Knowing how to write a press release for an event provides you with a powerful tool for cost-effective publicity. But to use a press release effectively to generate registrations, you need to follow certain best practices, ideally combined with the right event ticketing technology. To maximize your registrations, follow these five key steps:
- Identify where to send your press release
- Study your publicity outlet’s guidelines
- Format your press release correctly
- Make your press release persuasive
- Optimize your press release results
Here’s what you need to know to put these steps into practice.
As an event organizer, you want an effective way to share your schedule of upcoming events with prospective attendees. One way to make it easier for attendees to discover events and view event details is by making sure you have a WordPress event calendar on your website.
Having an event calendar is essential for businesses that organize multiple events throughout the year. Savvy event organizers use event calendars to keep visitors up to date about upcoming events and share important information in an effective way.
In this article, we’ll share some useful tips on how you can increase your event’s online visibility and boost event registrations using Event Espresso’s Events Calendar add-on.
As an event organizer, there are a number of different ways you can manage event registrations and ticketing through your WordPress site. What you shouldn’t do, however, is add Eventbrite to WordPress.
Eventbrite is a hosted event ticketing platform. This means you can create an account, create events, and allow prospective attendees to view event details and purchase tickets from your event page. Eventbrite also gives you the option to embed checkout on your WordPress site.
The main problem with adding Eventbrite to WordPress is that it takes away from the user experience you’d otherwise be able to deliver if you were using an integrated event management plugin that is designed specifically for WordPress, like Event Espresso.
In this article, we’ll step through some of the main reasons why you don’t want to add Eventbrite to WordPress and explain what you can do instead.
Meet the Dog School of Cadolzburg
The Dog School of Cadolzburg, Germany provides “dog training with a heart.” They provide dog owners with consultations, puppy classes, as well as individual and group dog training courses. To easily accommodate all of their requests to join these classes, they chose Event Espresso to help them to automate the sign up process and to help streamline their online registrations for their weekly classes.
In this customer success story, we highlight a project that web designer Anna-Lena Ganster developed to help the Dog School ‘Hundeerziehung mit Herz’ by Desiree Höck. We talked with Anna-Lena to learn more about how she built a robust website using Event Espresso integrated with WordPress for the dog trainer’s busy class registrations.