Settling on the right ticket pricing strategy can make all the difference between success and failure. Do it right and you’ll be able to sell out your event. But with the wrong strategy you could end up losing money.
While there may be event organizers out there that exclusively only use promotional codes to sell event tickets, it’s not always the best approach to event ticketing.
Considering the benefits that other pricing strategies – such as ticket bundles and graduated pricing – bring to the table, you’ll likely never want to rely solely on promo codes again. By using alternate ticket pricing models, you’ll be able to offer targeted discounts, sell more tickets, and improve attendee satisfaction.
In this post, we’ll start by explaining why your event ticket pricing strategy matters and then look at three different types of pricing and packaging strategies to help you decide when to use each option.
Do you have an upcoming event where you would like to import a list of attendees?
If you have a small number of attendees, then you could manually import them into Event Espresso through your WordPress dashboard. However, if you are expecting hundreds of attendees, then importing one by one is a show stopper.
Bulk register attendees with the Event Espresso Importer
As an alternative to manual registrations, you can upload a list of attendees by importing a CSV file with the Event Espresso Importer extension. Read More
The Event Espresso Stripe Add-on 1.1.4 update will add compliance with Strong Customer Authentication (SCA), a new requirement of Europe’s second Payment Services Directive (PSD2). If you accept payments from European customers with Stripe, we recommend that you update and switch to using Stripe Elements before September 19th, when PSD2 comes into enforcement.
Keep reading to find out what is changing in the Event Espresso Stripe add-on.
Choosing the right sales and automation software to replace your manual email marketing efforts is a great way to stay on top of potential leads, convert prospective attendees into registrants, and boost sales.
Considering the benefits of using a marketing automation solution like, Infusionsoft, you’ll never want to manually create confirmation and reminder emails again. In fact, by using marketing automation software, you’ll get access to all sorts of useful features like scheduling and sending marketing emails, managing registrant information, and using it to send personalized emails to your attendees.
In this article, we’ll share some actionable tips on how to automate follow up marketing for events with Infusionsoft. Before we begin, let’s quickly take a look at what Infusionsoft is and why you might consider adding it to your event marketing tech stack.Read More
Along with contributing to many WordPress projects, such as the REST API, Gutenberg, Multi-site, Twenty Nineteen Theme, and more, many members of the Event Espresso team have been working on the project together for over seven years of Event Espresso’s ten-year existence. With some of them leaving to create businesses of their own, landing that dream job, or going to work at Automattic. Read More
The event management industry has stepped into a highly tech-driven age with many useful innovations already on their way to becoming the norm. Adoption of new technologies is simplifying major event related tasks for all kinds of event management, including corporate event management.
Corporate conference organizers and hosts are keen on transforming the whole event management process into a technology controlled system.
One important aspect of corporate event management is ticketing and registrations. The days of traditional paper-based ticketing are long gone. Event technology has streamlined the process of managing conference registrations. For instance, online ticketing systems have eliminated the load of manual recording, processing, and arranging data.
Here are 8 reasons why you must invest in event ticketing technology when planning your next business conference.Read More
Chat groups are dedicated communities where you can learn and share ideas with industry professionals, enthusiasts, and team members or even collaborate on projects together. In fact, web professionals and people in all types of industries use Slack, an online collaboration platform, to facilitate communication between internal teams, engage audience members, find community, and deliver value to customers.
At Event Espresso we are spread out across the globe so we use Slack for real-time communication with the team. Slack channels and groups can help keep you in the loop about what’s new and upcoming in the event industry and how you can better prepare for your. Read More
If you are searching for a way to manage registrations for your non-profit events and seeking to develop bigger and better event programs for your organization, read this story!
In this customer success profile, we learned more about how one non-profit organization has been using Event Espresso to manage their training classes, divisional meetings, and special programs for 10 years. Learn more about the National Ski Patrol (NSP) – Eastern Division’s journey and how they had started with just one little goal to “display events and courses on a website calendar” and wound up building an entire, and stand-alone, events registration website due to their great success with Event Espresso!
Organizations, whether they’re nonprofits, businesses, community groups, or churches, host events for all kinds of reasons. Reaching new audiences, raising money for your mission, or just giving your community a good time are all great goals for your organization’s events.
Regardless of why you’re planning an event, though, one thing remains constant – the need to promote it. If you’re unable to attract guests to your event, all of your team’s planning efforts may go to waste. For nonprofits that rely on events to raise funds that support their operations, it’s absolutely crucial that their events provide a return on investment.Read More
If you’re thinking of running a summer camp, you’ll want to make your sign up process as easy as possible by offering online event registrations. This makes it easy for parents to learn more about the event, register their kids, and purchase tickets in a matter of minutes.
In this post, we’ll explain what you need to do to setup an online registration system for your summer camp. We’ll also explain how you can do this using theEvent Espresso plugin for WordPress – an event registration solution that can help you streamline summer camp registration.Read More