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Posted by Kristin on Monday, September 28th, 2020
Asking the right event planning interview questions lays the foundation for a successful event. Here are eight great questions you can ask your event organizer to help you plan your next event:
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Posted by Kristin on Thursday, September 24th, 2020
Knowing how to secure sponsors can mean the difference between the success and failure of your event. Connecting with the right sponsors can build your reputation with your target audience and boost your attendance. Here’s what you need to know on how to identify potential sponsors and how to approach them with a compelling pitch that makes them want to support your event.
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Posted by Maria Ansari on Tuesday, September 22nd, 2020
Event organizers have a lot of responsibility when it comes to selling out an event. They have to handle several tasks including event planning, registrations, ticketing, and marketing. Savvy event organizers use online event registration and ticketing tools to take some of the heavy-lifting off their plate.
In this article, we’ll share some best practices and actionable tips on how you can sell event tickets online to maximize sales using online event registration and ticketing software.
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Posted by Kristin on Tuesday, September 15th, 2020
Highlighting the benefits of event sponsorship can be an effective way to recruit promotional partners. You can increase attendance and outreach efforts your event by offering sponsors benefits such as:
- Access to event audiences for marketing
- Increased social media outreach
- Expanded email outreach
- Increased brand awareness
- Profitable return on investment
Event sponsorship can be a vital first step toward hosting a successful event. Here’s how these benefits can make a compelling case for sponsors to promote you.
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Posted by Maria Ansari on Wednesday, September 9th, 2020
Knowing how to write a press release for an event provides you with a powerful tool for cost-effective publicity. But to use a press release effectively to generate registrations, you need to follow certain best practices, ideally combined with the right event ticketing technology. To maximize your registrations, follow these five key steps:
- Identify where to send your press release
- Study your publicity outlet’s guidelines
- Format your press release correctly
- Make your press release persuasive
- Optimize your press release results
Here’s what you need to know to put these steps into practice.
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Posted by Maria Ansari on Thursday, August 27th, 2020
As an event organizer, you want an effective way to share your schedule of upcoming events with prospective attendees. One way to make it easier for attendees to discover events and view event details is by making sure you have a WordPress event calendar on your website.
Having an event calendar is essential for businesses that organize multiple events throughout the year. Savvy event organizers use event calendars to keep visitors up to date about upcoming events and share important information in an effective way.
In this article, we’ll share some useful tips on how you can increase your event’s online visibility and boost event registrations using Event Espresso’s Events Calendar add-on.
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Posted by Maria Ansari on Thursday, August 6th, 2020
As an event organizer, there are a number of different ways you can manage event registrations and ticketing through your WordPress site. What you shouldn’t do, however, is add Eventbrite on WordPress.
Eventbrite is a hosted event ticketing platform. This means you can create an account, create events, and allow prospective attendees to view event details and purchase tickets from your event page. Eventbrite also gives you the option to embed checkout on your WordPress site.
The main problem with adding Eventbrite to your WordPress website is that it takes away the user experience you’d otherwise be able to deliver if you were using an integrated event management plugin that is designed specifically for WordPress, like Event Espresso.
In this article, we’ll step through some of the main reasons why you don’t want to add Eventbrite to WordPress and explain what you can do instead.
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Posted by Kristin on Thursday, July 23rd, 2020
Meet the Dog School of Cadolzburg
The Dog School of Cadolzburg, Germany provides “dog training with a heart.” They provide dog owners with consultations, puppy classes, as well as individual and group dog training courses. To easily accommodate all of their requests to join these classes, they chose Event Espresso to help them to automate the sign up process and to help streamline their online registrations for their weekly classes.
In this customer success story, we highlight a project that web designer Anna-Lena Ganster developed to help the Dog School ‘Hundeerziehung mit Herz’ by Desiree Höck. We talked with Anna-Lena to learn more about how she built a robust website using Event Espresso integrated with WordPress for the dog trainer’s busy class registrations.
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Posted by Kristin on Wednesday, July 8th, 2020
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Event Planners need robust software solutions when organizing yoga classes, painting workshops, music festivals, community events, and any other event that needs registration or ticket sales. Once you find the event software and ticketing platform that works best for your business or non-profit organization needs, you deserve to know how much it’s going to cost.
This article will compare the cost of Eventbrite to Event Espresso ticketing fees because they are very different.
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Posted by Maria Ansari on Tuesday, June 2nd, 2020
WordPress is a powerful CMS because of its unique ability to scale to your specific needs. For example, by using a WordPress events plugin, you can accept registrations, sell tickets, manage attendees information, automate event notifications, and run email marketing campaigns on your event site.
WordPress events plugins can help businesses organize events and streamline and automate event-related tasks such as showcasing upcoming events, attendee tracking, collecting online payments. Planning events is also a great way to start a new business (or organizing virtual events) during the current health pandemic Covid19, when gathering in large crowds is not allowed or advisable.
In this article, we’ll discuss some of the key features you should look for in a WordPress events plugin for your event business. At the bare minimum, this should include event registration, ticketing or ticket sales, event calendar, and event marketing features.
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