Photo credit: Jakob Dalbjörn
Events are one of the more effective marketing methods for businesses and organizations. For non-profit organizations like churches, events are utilized to generate funds, empower their congregation, teach and inspire, and serve communities.
For businesses, it generates sales, increases brand credibility and awareness, and allows you to know your customers. A Bizzabo marketing report suggested that 60% of business leaders believe that events are the most crucial marketing channels for attaining business goals.
Whether you are preparing for your company’s internal event or for a client, starting event planning with a pre-event consultation is vital. And to get the best out of it, you’ll be needing this essential tool: your event planning questionnaire.
This article will teach you the practical steps to construct your event planning questionnaire and the essential questions you need to include in it. (more…)