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How to Create Event Sponsorship Packages that will Impress Your Donors

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It’s the New Year. And as event planners, you might have your events lined up already. And even though you’re still filled with great enthusiasm and vigor, planning and hosting events are still energy-consuming and can cost you a lot of money and resources. 

That’s why many event organizers choose to offer event sponsorship packages to generate revenue to cover costs for event production. But the right high-quality sponsors don’t just come on their own, you need to effectively persuade sponsors to invest in your event.

Pitching the right sponsors means offering an impressive sponsorship package. We’ll walk you through the definition of a sponsorship package, some types, and examples, how to make a package that is meaningful to sponsors, effectively converts, and how to price your package. Let’s get into it. (more…)

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Your Complete Guide to Guerilla Marketing: Definition, Types and Examples

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Marketers are always looking for ways to stand out from the competition since customers are craving new and unique marketing tactics.

With the competition getting tougher, it’s very difficult to catch people’s eyes. In addition to this, other businesses, especially small businesses and start-ups, have financial restraints in their marketing campaigns.

So if you’re looking for out-of-this-world marketing that will surely attract people’s attention with the least amount of money required, then Guerrilla Marketing is the perfect fit for you. (more…)

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Your Ultimate Guide To Planning A Grand Nonprofit Fundraising Event: Steps, Timeline and Tips

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Fundraising events like charity galas and golf tournaments are essentially one way nonprofits, NGOs and charities raise substantial amounts of funds for their mission. Furthermore, fundraising events are also helpful in raising awareness about the non profit organization. 

And just like in any work, every event depends on its planning and preparation. As Paul J. Meyer stated; “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” 

And yet planning a fundraising event can be very daunting and preparation can get overwhelming. And even more so if you don’t know where to start and how to go about it. 

This guide will help you in planning your next or maybe your first nonprofit fundraising event that will surely bring in the necessary funds and bring lasting impact not only to the guests and attendees but including your donors, sponsors, and the organization itself.  (more…)

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The Power of In Person Marketing: Why It Still Matters Today

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With the rise of digital marketing, many of us wonder, “is in person marketing still working?”. And the answer to that is definitely YES. In fact, according to Statistica, 79% of US marketers generate sales using event marketing.

If you’re still thinking about whether you need to venture into this particular marketing strategy, this comprehensive guide will help you. We’ll walk you through the definition, benefits, and some tips surrounding in person marketing. Let’s get started. (more…)

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Guide to Corporate Events Planning: How to Plan the Perfect Event for Your Company and Employees

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Organizations and businesses plan corporate events to reorient business goals, reinforce corporate values, foster relationships, and strengthen teamwork. No matter how small the event is, there are a lot of details that need to be considered during corporate event planning. To break down how to successfully plan a corporate event, let’s first define what corporate events are. (more…)

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5 Effective Hybrid Event Ideas for Newbies

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Hybrid events are the most common trend in today’s event industry. In fact, statistics show that “73 percent of event planners now think hybrid events will continue to be more common in the future.” 

While most are in the hype with hybrid set-ups, some are still hesitant and uncertain about the transition. If you are still venturing out the new waters of hybrid events, then this guide is perfect for you. Find out everything you need to know about hybrid events. Let’s keep the ball rolling.

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Why Do People Donate? Top Reasons Why Donors Give

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If you have experienced selling something before, you know how important it is to survey customers on the reasons for their purchase. You want to know what they like about the product/services you are offering. Knowing this valuable data will help you improve your business.

In the same manner, knowing the primary motivations of donors in giving is important for a variety of reasons. First, it helps you maximize your marketing efforts. Knowing how and where they’ve heard of your cause directs you to where you need to focus your marketing strategy. Another thing is that it will help you to understand your personal donors better. (more…)

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The 12-Step Guide for Your Fundraising Event Planning Template

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Are you preparing for your next fundraising or charity event? If so, then you’re making the right choice. Qgiv reports that 35% of the overall donation happens during the last three months of the year. Furthermore, 12% of global donations happen during the last three days of the year. Without a doubt, this is the best time to advance your fundraising effort and causes.

So get your pens and papers ready, because today we will teach you how to proceed with your event planning and event management without a hitch– by making a fundraising event planning template.

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How to Create Your Event Planning Questionnaire (Like a Pro)

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Photo credit: Jakob Dalbjörn

Events are one of the more effective marketing methods for businesses and organizations. For non-profit organizations like churches, events are utilized to generate funds, empower their congregation, teach and inspire, and serve communities.

For businesses, it generates sales, increases brand credibility and awareness, and allows you to know your customers. A Bizzabo marketing report suggested that 60% of business leaders believe that events are the most crucial marketing channels for attaining business goals.

Whether you are preparing for your company’s internal event or for a client, starting event planning with a pre-event consultation is vital. And to get the best out of it, you’ll be needing this essential tool: your event planning questionnaire.

This article will teach you the practical steps to construct your event planning questionnaire and the essential questions you need to include in it. (more…)

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How to Make Your Own Customized Church Event Planning Checklist

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Photo credit: Glenn Carstens-Peters

Last year’s youth conference was a bomb! All the tickets were sold out. The preachings were great and you saw lives touched and changed. You even saw Gary “The Black Sheep” cry!  The same boy who was often dragged by her mother to Church is now a regular at Sunday service. He even volunteered to teach children about God. And if that’s not a success for you, I don’t know what is.

Everything was great not until you went through the evaluation. You found out that a lot of things were overlooked. There was a shortage of food. The banner was not put up. The decorations were a little bit off. And to make matters worse, a set of speakers malfunctioned during the event and many participants didn’t hear the message well enough.

You looked at the faces of the volunteers, especially the leaders and you saw how exhausted they were. One of the things they said was: “Thank God it went fine. We were panicking the whole time. We thought that we had it all figured out but it turns out that we forgot to bring a lot of things. Great to hear that the youth enjoyed it because we were definitely stressed. I didn’t even have the time to drink coffee.”

As the event organizer, you feel that you failed. You want to motivate them but you can’t because you feel the same way. All you feel is being burnt out. And you just found out that the couple’s retreat will be next month! (more…)

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