Support

February 22, 2024 at 2:19 pm

Hi there,

Event Espresso emails are not newsletters, they are registration confirmations, payment related emails and there is a ‘batch’ message included but none of them are subscriptions, they are transaction related.

You can’t unsubscribe from and email that you haven’t subscribed to, so I’m not sure how the above would work?

Do you have any ‘official’ documentation stating this needs to be done? If so can open a ticket with the team to discuss this further.

February 26, 2024 at 4:49 am

Those are all practices you should indeed follow, but the unsubscribe options reference newsletters and you absolutely should include an unsubscribe option for those, users have the choice of opting in or out of newsletters at any time.

However, in relation to Event Espresso it does not send out ‘newsletters’, it sends out transactional emails for what is essentially an e-commerce purchase. A user purchases a ticket and the emails sent from EE (the Registration Confirmation, Payment Recieved and Ticket Notice (if using the printable tickets add-on)) ARE the product they’ve just purchased. Unless you’re using the MailChimp add-on to add the user to a newsletter there is no subscription to unsubscribe from, so adding an unsubscribe link to EE’s emails doesn’t make sense… I don’t know how that would work.

To give you an example, here is an email from one my Amazon purchases:

https://monosnap.com/file/8HZaRoFNurucgT6BTbdQex7n6iPqHK

There’s is no unsubscribe option because it doesn’t make sense to unsubscribe from transactional emails. I’ve chosen an email with minimal content purely to make it easy to fit on, the other emails that actually show the products I’ve purchased are out for delivery also don’t have the option to unsubscribe.

Newsletters/Marketing I’m signed up with them… do have that link:

https://monosnap.com/file/9SpHJBiiAgDJM5f65DlWKWKciA7htq

So in short, you absolutely should authenticate your emails, set up unsubscribe links within newsletters and follow the guidelines they’ve posted. But adding adding an unsubscribe option to EE’s emails doesn’t really make sense in this context, there’s is nothing to ‘unsubscribe’ from.

February 27, 2024 at 3:46 pm

**Not trying to be a nuisance, but I went back and replied to SMTP about the response I got from you guys and she sent me the below email in response.

🙂 I’m not taking your responses as a nuisance at all, this is something I’d like clarification on myself as I could be missing something here.

Please take this current reply as my personal opinion rather than an official EE statement.

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Transactional emails are those that relate to a user’s action, I consider them something completely separate from Marketing and/or Newsletters (as I believe most people would).

You purchase something, let’s say a digital product which requires your email for it to be delivered… and you receive said email (and only the emails related to that puchase) with said product.

Should you be signed up to some kind of market list from that? No.

Have you been, in relation to the Event Espresso plugin? No.
(Unless using the MailChimp add-on in which case you obviously have been and THOSE emails should then include an unsubscribe link)

You received an email in relation to a product purchased which needs to be sent via email, it’s not unsolicited, it’s not just a random email, the user chose to register and enter those details for this transaction. There is no ‘subscription’ to unsubscribe from so this link they are referring to should do what exactly? Tell you not to send emails to an email address which you weren’t/should not be sending marketing/newsletters to in the first place as they didn’t sign up for them?

Adding a link to those emails infers you’ve signed them up to a newsletter but that’s not the case here. It’s adding confusion to an email a user should already be expecting to receive.

Searching online for details on unsubscribe links being included within transactional emails show a similar thought process to my own. Transactional emails do not need unsubscribe links:

https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business#:~:text=Q.%20How%20do%20I%20know%20if%20the%20CAN%2DSPAM%20Act%20covers%20email%20my%20business%20is%20sending%3F

EE emails are “Transactional or relationship content”, the email is sent because the user signed up for a product and to receive said product, there is no subscription to unsubscribe from.

If I’m wrong here then I’m more than willing to eat my own words but I’m going to need some kind of example of how this would be implemented as I just compute how this would actually work.

it is highly recommended to have the link present on all kinds of emails whether email marketing or transactional emails.

So ‘highly recommended’ rather than an actual requirement?

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Having said all of this, all of EE’s emails are customizable and anyone is free to add an unsubscribe link within any/all of them from within the admin.

Just go to Event Espresso -> Messages -> Default Message Templates and you can edit them all there.

However, what that unsubscribe link could actually do in terms of EE emails sent I simply can’t work out. It’s not a newsletter, it doesn’t send marketing emails, it sends emails relating specifically to the transaction for the product they just purchased (Registration Confirmation/Receipt, Payment Confirmation, Ticket).