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scoutdigitaltraining
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September 11, 2018 at 5:33 pm
Hi! I would like to be able to track all of my event bookings with Google Analytics’ ecommerce tracking, and will be using Stripe as my payment gateway.
I found this post: https://eventespresso.com/topic/include-google-analytics-ecommerce-tracking/
Are you able to advise which plugin the recommended code should go in? Or is there another plugin or extension available to help facilitate this tracking?
Kind regards, Erica.
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Josh
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September 11, 2018 at 7:54 pm
Hi Erica,
The code from the other topic was actually only recommended for development purposes, it does not add Google Analytics ecommerce tracking. Currently Event Espresso 4 does not have this feature set, but they are tracking interest to build something:
https://trello.com/c/KRNUEx4T/209-google-analytics-ecommerce-tracking
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scoutdigitaltraining
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September 13, 2018 at 9:47 pm
Thanks Josh. Presumably I can use Google Analytics Goal tracking (destination page) to track registrations though?
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Josh
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September 14, 2018 at 9:21 am
Hi,
I’m not sure how that would work. Would that involve adding tracking code to the Thank You page?
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scoutdigitaltraining
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September 14, 2018 at 5:52 pm
With Destination Page goals you can just classify the Goal as a view of a specific page based on the URL, so no code needs to be added.
So if all registrations are completed on the /thank-you page for example, we can set that automatically each unique view of that page indicates an event registration.
You can create funnels as well, so a series of pages that must be viewed in order before the Goal is triggered, to prevent any other accidental views being classed as Goal completions.
I’ll have a play around and let you know if it works.
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Josh
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September 17, 2018 at 9:30 am
By default all registrations are completed on the /thank-you page, but that is changeable through the settings in Event Espresso > General Settings > Critical pages. So it’d be a good idea to check there to verify which page is set for the Thank You page.
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