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Integrating Event Espresso with Google Analytics ecommerce tracking

Posted: September 11, 2018 at 5:33 pm


scoutdigitaltraining

September 11, 2018 at 5:33 pm

Hi! I would like to be able to track all of my event bookings with Google Analytics’ ecommerce tracking, and will be using Stripe as my payment gateway.

I found this post: https://eventespresso.com/topic/include-google-analytics-ecommerce-tracking/

Are you able to advise which plugin the recommended code should go in? Or is there another plugin or extension available to help facilitate this tracking?

Kind regards, Erica.


Josh

  • Support Staff

September 11, 2018 at 7:54 pm

Hi Erica,

The code from the other topic was actually only recommended for development purposes, it does not add Google Analytics ecommerce tracking. Currently Event Espresso 4 does not have this feature set, but they are tracking interest to build something:
https://trello.com/c/KRNUEx4T/209-google-analytics-ecommerce-tracking


scoutdigitaltraining

September 13, 2018 at 9:47 pm

Thanks Josh. Presumably I can use Google Analytics Goal tracking (destination page) to track registrations though?


Josh

  • Support Staff

September 14, 2018 at 9:21 am

Hi,

I’m not sure how that would work. Would that involve adding tracking code to the Thank You page?


scoutdigitaltraining

September 14, 2018 at 5:52 pm

With Destination Page goals you can just classify the Goal as a view of a specific page based on the URL, so no code needs to be added.

So if all registrations are completed on the /thank-you page for example, we can set that automatically each unique view of that page indicates an event registration.

You can create funnels as well, so a series of pages that must be viewed in order before the Goal is triggered, to prevent any other accidental views being classed as Goal completions.

I’ll have a play around and let you know if it works.


Josh

  • Support Staff

September 17, 2018 at 9:30 am

By default all registrations are completed on the /thank-you page, but that is changeable through the settings in Event Espresso > General Settings > Critical pages. So it’d be a good idea to check there to verify which page is set for the Thank You page.

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Status: closed

Updated by  Josh 1 month, 4 weeks ago ago

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