You add the EE4 Promotions add-on to add a 10% off promo code. You can download the add-on from your account page and install zip file just like any other WordPress plugin. Everything you need to know is in this wiki article:
On your account page, under Downloads, you click on the EE4 tab, and you download the plugin “EE4 Promotions and Discount Codes v1.0.12.p”.
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