Geocoding Service: You must use an API key to authenticate each request to Google Maps Platform APIs. For additional information, please refer to http://g.co/dev/maps-no-account
If you go to Event Espresso -> Venues -> Google Maps.
You’ll see a link to get your key using your Google account.
Click that link, make sure you are logging into the correct google account and enable Google maps, then add your key into Event Espresso.
Just to add some additional details for this, the Google Maps service is no longer free, they change based on how many requests you make to their service so you need to have billing enabled within the Google Account linked to EE.
They issue you with a credit each month and if you go over that will charge for the additional requests.
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