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Phil Evans
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October 5, 2018 at 6:48 am
Hi,
We’re trying to set up goals in Google Analytics for events that are free, i.e. have no ticket price.
However, we want to assign a financial value in GA.
We have several different event types, each of which will have a different value.
Can we identify which course type is being booked so we can automatically assign those values in GA? The thank you URL looks like
https://xxxxxxxxxxx.com/thank-you/?e_reg_url_link=1-bdd69129c7f36398e1dda00913bd54e8
Thanks
Phil
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Josh
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October 5, 2018 at 8:20 am
Hi Phil,
Do you know what can be used to identify custom values using Google Analytics? The thank you page URL as it stands doesn’t include that information, so I wonder if Google Analytics can use a special URL parameter or a meta tag within the pages markup. If you can share a link to the GA documentation you’re following we can investigate further.
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Phil Evans
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October 5, 2018 at 9:36 am
This reply has been marked as private.
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Josh
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October 5, 2018 at 3:36 pm
No, however what you can do is use conditionally add some on page JavaScript (more info here: https://www.lunametrics.com/blog/2018/01/16/events-goals-google-analytics/#on-page-javascript)
So for example, you add this to your functions file:
function custom_thank_you_page_goal_tracking($transaction) {
if ( $transaction instanceof EE_Transaction ) {
foreach ( $transaction->registrations() as $registration ) {
if ( $registration instanceof EE_Registration ) {
$event = $registration->event();
if ( $event instanceof EE_Event ) {
$category = $event->first_event_category();
if ( $category instanceof EE_Term ) {
$category_id = $category->id();
if($category_id == 78) {
echo '<script>ga("send", "event", "[category]", "[action]", "[label]", [value]);</script>';
}
}
}
}
}
}
}
add_action(
'AHEE__thank_you_page_overview_template__bottom',
'custom_thank_you_page_goal_tracking'
);
and if the event has category 78 only, it will add the script for Google Analytics to the page.
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