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WordPress is a powerful CMS because of its unique ability to scale to your specific needs. For example, by using a WordPress events plugin, you can accept registrations, sell tickets, manage attendees information, automate event notifications, and run email marketing campaigns on your event site.
WordPress events plugins can help businesses organize events and streamline and automate event-related tasks such as showcasing upcoming events, attendee tracking, collecting online payments. Planning events is also a great way to start a new business (or organizing virtual events) during the current health pandemic Covid19, when gathering in large crowds is not allowed or advisable.
In this article, we’ll discuss some of the key features you should look for in a WordPress events plugin for your event business. At the bare minimum, this should include event registration, ticketing or ticket sales, event calendar, and event marketing features.
However, depending on your specific needs, you might go for a more advanced plugin that also allows you to scan attendee tickets, share iCal downloads links, send automated event reminders, or set up a waitlist, efficient data management, excellent support, and more.
We’ll take a look at some of the most popular WordPress events plugins that can help you organize all sorts of events and introduce you to important event features that we know are important (after doing this for more than a decade) but that you may have not considered yet. Along the way, we’ll share some useful tips on how you can find the right WordPress events plugin that fits your specific needs.
Let’s put everything into context before we begin.
A WordPress events plugin can help you accept online registrations, sell tickets, accept online payments, and collect valuable data from your attendees through custom registration forms and ticketing features. You’ll be able to promote your event, attract attendees, and keep attendee data organized on a centralized platform i.e. your WordPress website.
The best WordPress events plugins can help save you time, keep your data organized and secure, and make the registration or purchase process the best for your events and your attendees.
Here are some examples of businesses that might need a WordPress events plugin:
Here are some of the key features you should look for in a WordPress events plugin:
An online event registration system gives event managers more time to focus on event-related tasks. Ideally, you should be able to automate the event registration process and offer group registrations to your event attendees. This can help prospective attendees quickly register for your events and purchase tickets.
As a result, you’re able to sell more tickets because it’s more efficient. Plus, it gives event managers more control leading to higher productivity.
For this, you need access to customizable event registration forms that are optimized for conversions and only ask registrants for important details.
Online event registration helps event managers quickly track the number of registrants in real-time. Some advanced WordPress event solutions automatically create waiting lists and allow you to send automated registration email notifications, as well.
Online ticketing allows attendees to plan ahead and to register and purchase their tickets in a way that is most convenient for them . This is especially important for organizations that want to give attendees the option to print tickets at home rather than wait for them to arrive via mail or collect them on-site.
Scannable tickets can help you track the number of attendee check-ins in real-time on the day of the event. This way, you can quickly scan tickets them using mobile apps and send confirmation notifications.
You should be able to create multiple ticket types (like VIP Passes and Early Bird Tickets). The events plugin should allow you to create and sell an unlimited number of tickets, both free and paid, and set quantity limits.
As an event organizer, it is important to be able to create different ticket pricing options to suit the needs for your event and your attendees, including the ability to offer discounts and multiple ticket types.
Your event management plugin should make it easy for registrants to purchase tickets. This means that it should offer a mix of payment options, both online and offline. Offering various payment options helps you eliminate barriers to purchasing tickets.
Choose a WordPress events plugin that supports popular payment processors such as Stripe and PayPal, e-checks, invoice, and various credit cards. This allows event attendees to pay using the payment method of their choice, helping you improve your event’s conversion rate.
As an event organizer, you collect personal data from prospective attendees, speakers, and sponsors. This information is useful for your event business and you have to make sure that you protect registrants’ personal information.
You need an event registration tool that is GDPR-compliant, especially if event-goers are residents of any of the EU nations. Go for a WordPress events plugin that gives you complete control over your attendee’s personal information.
Using WordPress and the right WordPress events plugin will allow you to own and control your event data.
The WordPress events plugin should give you access to built-in event calendars and allow you to list upcoming events on your site in a calendar layout with thumbnail images, color coded, category filters with direct links to the registration form. You’ll also need to add iCal download links to your events page, calendar, and emails so attendees can save the event to their personal calendars. If your website theme has a sidebar, an upcoming event widget can also be helpful to promote your upcoming events in other areas of your website.
Your WordPress events plugin should offer integration with popular email marketing services such as Mailchimp. This helps you connect with prospective attendees and offer them promotions and discounts. Go for a solution that lets you build an email list of people who’ve previously attended your events so you can use that list to inform them about upcoming events or send them email newsletters.
It should also offer social sharing features to help you share events with your audience through social media sites such as Twitter and Facebook.
For more information, check out our article on the features to look for in a WordPress event registration and ticketing plugin.
If you organize multiple events per year, it’s a good idea to go for a tool that focuses on data management with one-to-many relationships. Put simply, one-to-many relationships might include:
Event Espresso, for example, allows you to create an event that can be used (and re-used) for multiple attendees. Similarly, you can create a venue in Event Espresso that can be used for multiple events.
Let’s say you were to organize a charity event at the local community hall. You would only need to add the venue (and its venue details) to Event Espresso once. Then, you could use the same venue in Event Espresso to organize another event e.g. a dinner gala.
This also makes it easy to manage staff, volunteers, sponsors, and attendees. For example, you can create a profile (staff or organizers) and re-use that information in many events. Or, if an attendee registers for multiple events, you would only add their information to Event Espresso once, not each time they register for a new event.
So, the more events you organize, the more valuable data management becomes.
We evaluated the best WordPress events plugins against the following set of criteria and awarded points to each candidate:
Here, we’ll go through some of the best WordPress events plugins to help you choose the right one for your specific needs. We’ll also evaluate them against a set of criteria to award points to each candidate:
Event Espresso is a user-friendly WordPress events plugin that can help you automate event registration and ticketing for your events. It also gives you access to several useful product add-ons, bringing advanced features and scalability to your event site. For example, you can use the calendar add-on to showcase upcoming events.
Using Event Espresso, you’ll be able to accept registrations, create and sell tickets, collect payments, and track attendance at your events.
Features That Make Event Espresso a Good WordPress Events Plugin:
Points: 10
Events Manager helps you manage event registrations, display event calendars on your event site, and collect payments from event attendees. It offers integration with Google Calendar and iCal feed.
Features That Make Events Manager a Good WordPress Events Plugin:
Points: 6
Event Organizer is a powerful WordPress event management plugin that gives you access to an intuitive interface and a number of basic features. It comes with a variety of premium add-ons, including Event Organiser Pro, that adds a booking form customizer, a complete management area, various payment processors, and customizable emails to your WordPress site.
Features That Make Event Organiser a Good WordPress Events Plugin:
Points: 6
Modern Events Calendar is a professional event management plugin that offers powerful customization features. Its easy-to-use interface and vast library of design layouts can help you easily change your event solutions’ theme to match your branding.
Features That Make Modern Events Calendar a Good WordPress Events Plugin:
Points: 4
The Events Calendar plugin has an easy-to-use interface that enables you to quickly create and display events on your event site. It lets you maintain and display an events calendar on your website with multiple calendar views (including a map, week, and photo view) and lets you save organizers and venues for future use.
Features That Make The Events Calendar a Good WordPress Events Plugin:
Points: 6
The EventOn plugin is a premium-only WordPress events plugin that lets you create customizable, interactive event calendars for your website. It gives you access to an intuitive back-end and provides a colorful and modern portfolio-like layout to display your events.
Features That Make EventOn a Good WordPress Events Plugin:
Points: 6
WP Event Manager is a lightweight WordPress events plugin that won’t slow down your event website. It’s a simple event management tool that doesn’t clutter your site’s backend with unnecessary features. Using WP Event Manager, you’ll be able to quickly transform your WordPress site into an event management platform.
Features That Make WP Event Manager a Good WordPress Events Plugin:
Points: 6
All-in-One Event Calendar is another simple WordPress events plugin that helps you plan your events. It gives you access to an intuitive interface and a clean visual design with a number of powerful features.
You’ll be able to quickly set up an events calendar on your site and add useful details to it such as event date and times. It offers registration and ticketing features as paid add-ons.
Features That Make All-in-One Event Calendar a Good WordPress Events Plugin:
Points: 6
Event Calendar WD is an easy-to-use WordPress events plugin that helps you share event details with attendees and collect RSVPs through your event site. It lets you set up an events calendar on your website and display the calendars among related and latest posts. Event Calendar is a useful tool for creating simple one-time events, recurring events, or multiple events.
Features That Make Event Calendar WD a Good WordPress Events Plugin:
Points: 4
My Calendar lets you display your events on multiple websites. It’s a simple and flexible event tool that lets you create and display customized calendars, sell event tickets, and collect RSVPs.
Features That Make My Calendar a Good WordPress Events Plugin:
Points: 6
While some businesses use hosted solutions to organize their events, an open-source WordPress events plugin has a number of advantages over it. More specifically, there’s a difference in terms of cost, security, and flexibility.
A WordPress events plugin won’t cost you a monthly subscription fee. In addition, WordPress plugins have a large community of developers that regularly test the plugin. Any potential bugs in the software are exposed and fixed before they can do damage.
In this section, we’ll share some actionable tips on how you can choose the right WordPress events plugin for your business.
Start by listing down the most important features you need in a WordPress events plugin. For starters, you’ll need online registration and ticketing, events calendar, and event marketing features.
Here are some questions you need to ask yourself:
You’ll also need some advanced features to easily manage event-related tasks when your event business starts to take off. These include ticket scanning, discount codes, and waitlists.
Carefully analyze specific payment gateways and pricing plans on offer with different WordPress events plugins to find the one that meets your requirements. Moreover, automated event reminders are also good to have as they can help you keep in touch with prospective attendees.
Think about the kind of budget you need to spend on your events. For instance, if you organize a free event or organize only one or two events per year, you should go for a free WordPress events plugin like Event Espresso 4 Decaf, Event Organiser, or The Events Calendar.
However, if you organize paid events and need access to advanced features that aren’t available with free plugins, you should use a premium WordPress events plugin. Similarly, if you organize lots of events, recurring events, or events that span multiple days, a premium plugin can give you the advanced features you’ll need to organize your events.
Event Espresso is an easy-to-use, premium plugin that offers essential event ticketing and registration features. It comes with tons of advanced event management features out of the box.
You can try out Event Espresso’s freemium version (Event Espresso 4 Decaf) and then upgrade to the premium version later on if you need access to advanced features. This way, you can learn how it works and decide whether or not it fits your needs.
Event Espresso comes with a powerful events calendar, the ability to create and sell multiple tickets, and set up different pricing options. You can also add advanced features to your event site using standalone add-ons that help you extend core functionality as needed.
Learn more about how much an Event Espresso site costs. Hint: it’s less than you think!
Here are some questions that’ll help you shortlist WordPress event plugins:
You can go to the official WordPress plugin directory to learn about verified plugins submitted by the community. Here you’ll find several free WordPress events plugins maintained by a team of WordPress experts.
Twitter and Facebook are useful if you wish to learn what other users have said about their experience using the plugin. Simply check the plugin’s page and hashtags to learn about users’ opinions and experiences.
You can also read user reviews on the plugin’s official website. We recommend that you read both positive and negative user reviews to get an idea of the user’s experience.
You should choose an event plugin that offers reliable customer support so that you know where to get help if things go wrong. Make sure that the WordPress events plugin you choose comes with extensive documentation, blog posts, articles, and video tutorials. This enables you to learn more about the software and troubleshoot issues on your own.
We suggest that you go for an event management solution that offers a demo. This is a great way to address any product-related concerns beforehand and make sure it meets your requirements.
You’ll also need access to community channels such as chat groups to help you effectively communicate and collaborate with team members, partners, and sponsors.
Before making a final decision, you should test out your shortlisted WordPress events plugins. Here are some actionable tips to help you:
Start by creating a checklist of the features that are most essential. Next, request a demo of each plugin’s premium version. In case, a demo is not available, install the free version on a test site. Make sure that it delivers on everything promised by the developer.
A demo event will give you a clear idea of the user-friendliness of the event plugin as well as its look and feel on the front-end. It will also help you measure the user experience offered by each solution.
We recommend that you see examples of different types of events and the features of each event plugin in action.
Planning, managing, and organizing successful events is a whole lot easier when you have the right WordPress events plugin in your tech stack. This way, you’ll be able to plan better events, improve attendee satisfaction, and increase event attendance.
Ready to start organizing engaging events? Schedule an Event Espresso demo today!