We strongly recommend using discount and promotion codes for your events because they can help your event be successful in ways that aren't really possible in any other way. Promotion and discount codes are valuable because they: Increase early registrations, boost overall sales, enhance marketing efforts, track marketing return on investment (ROI), encourage group attendance, and reward loyalty.

And here are some ideas on how to use promotions successfully with your events:

• Share a promotion code on social media to encourage early registrations for an upcoming event.
• Allow partners like speakers and sponsors to register for your event at a reduced rate.
• Share a promotion code with your email list.
• Partner with affiliates to offer commissions for referring event registrations and ticket sales.
• Grant your staff the option to provide a limited amount of complimentary registrations.
• Reward your most loyal attendees by inviting them to register for future events with a discount.
• For a nonprofit organization or a charity, an annual fundraiser like a banquet or a gala can be the difference between having enough funds to support the group’s mission for the next year.

Overall, discount and promotion codes are strategic tools for events that can significantly impact event attendance, financial success, and marketing effectiveness. Event Espresso can help you and your events be more successful with promotion and discount codes.