Keyword Rich URLs

Keyword rich url event pages is just one of the innovative things we do to help attendees find your events.

Event Espresso 4 leverages your Permalinks configuration settings in WordPress. “Pretty” permalinks or web links (urls) that have relevant keywords add to the context of your events and is favored by search engines (a.k.a Google). Having keyword-rich event page urls is a generally recognized method to help improve your relevant search engine ranking and get more traffic to your website.

Pretty Permalinks

By default, WordPress uses web URLs which have question marks and lots of numbers in them; however, WordPress offers you the ability to create a custom URL structure for your permalinks and archives. This can improve the aesthetics, usability, and forward-compatibility of your links.

Event Espresso 4 Pretty Urls:

  • Event pages, e.g.:
  • Event lists, e.g.:
  • Event categories, e.g.:
  • Venue pages, e.g.:
  • Venue lists, e.g.:
  • Venue categories, e.g.:

More Event Espresso SEO mastery is coming soon, and this is the first step. Event Espresso is also compatible with many of the top SEO plugins.

Event Espresso