🎉 NEW Add-ons: Registration Upsells, Automation Webhooks, Calendar+ Anywhere, Registration Upsells, and Charge Processing Fees!

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🎉 New Add-on: Registration Upsells

The Registration Upsells add-on for Event Espresso lets you charge an additional amount when an attendee selects a specific answer to a registration question.

Posted by Garth  


Your event registration form is already one of the most important moments in your attendee journey. It is where guests choose their ticket, share their details, and commit to attending.

Now, with the new Registration Upsells add-on for Event Espresso, that same registration form can further customize attendee registrations and increase revenue per attendee.

Turn Registration Choices Into Revenue

Registration Upsells lets you attach prices to specific answers in your existing registration questions.

For example, you can offer paid add-ons like:

  • T-shirts or event merchandise
  • Meal upgrades or boxed lunches
  • Printed workbooks or course materials
  • Parking passes
  • VIP receptions
  • Optional workshops or breakout sessions
  • Fundraising add-ons or attendee extras

When an attendee chooses a paid option, Event Espresso adds that selection to the order total as its own line item.

That means no separate products to manage, no disconnected checkout process, and no awkward workaround with extra tickets that are not really tickets.

Built Into the Registration Form You Already Use

For current Event Espresso users, Registration Upsells is a practical way to get more value from the events you are already running.

It works with familiar option-based registration question types:

  • Radio buttons
  • Dropdowns
  • Checkboxes
  • Multi-select questions

You add a price to the answer option, mark it taxable when needed, and assign the question to the event registration form as usual.

Attendees see the price beside the option label, such as “T-shirt (+$25.00)”. When they select an upsell, they can also choose a quantity, making it easy to sell more than one of an item.

Clean Checkout, Accurate Records

Selected upsells appear throughout Event Espresso, including:

  • Checkout order summaries
  • Receipts
  • Transactions
  • Registration details
  • CSV exports
  • Reports

That gives attendees a clear buying experience while keeping your event records accurate.

Registration Upsells also works with free events. If an attendee chooses a paid upsell while registering for a free event, Event Espresso can continue to payment so you can collect the charge.

This opens up flexible possibilities for fundraising events, community programs, training sessions, member events, and free-admission events with paid extras.

Why This Matters for New Event Espresso Customers

If you are new to Event Espresso, Registration Upsells is another example of why Event Espresso is a strong WordPress event registration and ticketing platform.

Event Espresso is built for event organizers who want control over their:

  • Registrations
  • Payments
  • Attendee data
  • Ticket options
  • Event pages
  • Checkout experience

Instead of stitching together a form plugin, ecommerce plugin, event calendar, and payment add-ons, you can use a system designed specifically for events.

Thinking About Switching From Another Event Plugin?

If you are using another event plugin or hosted ticketing platform, this is a good time to compare.

Some tools are great at listing events but limited when it comes to registration, payment, and attendee management. Others send attendees off-site or charge ticketing fees that grow as your event succeeds.

Event Espresso gives organizers more ownership over the event experience, including:

  • Payment flow
  • Branding
  • Attendee records
  • Registration forms
  • Ticketing options
  • Revenue-driving add-ons like Registration Upsells

Available À La Carte or With All Access

The Registration Upsells add-on is available à la carte for Event Espresso Core license holders, or included with the All Access Pass.

Choose the option that fits your event business:

  • Core + à la carte: Add Registration Upsells as a focused upgrade.
  • All Access Pass: Get Registration Upsells plus the full suite of Event Espresso add-ons.

Offer More Without Adding Complexity

Whether you are selling conference extras, class materials, meal options, merchandise, add-on sessions, or attendee upgrades, Registration Upsells helps you offer more value while keeping registration simple.

Your attendees get a cleaner buying experience. Your team gets better order records. Your events get a new way to grow revenue without adding complexity.

For more user-level information, please see our support documentation about how to use the Registration Upsells-addon.

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