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Posted by Chinny Verana on Wednesday, December 20th, 2023
Events are more than just people gathering together for fun. It can be a way to meet new people who can become future referrals. As event planners, it is crucial to know how to create networking opportunities for attendees during events. It is pivotal to create not just engaging events but also to make our events as networking opportunities for everyone.
According to statistics, 70% of jobs are not advertised and 85% of job vacancies are filled via referrals. This just reveals how essential it is to create connections among event attendees that can last even after the event, making them part of their network.
However, have you ever wondered how to turn your events into networking goldmines, where connections flow as freely as the coffee? This guide is your backstage pass to crafting networking experiences that spark conversations, foster collaborations, and leave attendees buzzing with newfound connections.
Let’s dive into 11 innovative strategies that will transform your next event into a hub of shared experiences and meaningful connections.
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Posted by Chinny Verana on Friday, December 15th, 2023
Almost every event online is communicated through email. Whether it’s for an event sign-up or a ticket confirmation, attendees are expecting to receive an email. Event email marketing should be a part of every event planning and event promotion process. This comprehensive article will serve as a mini-course for you with event marketing examples and event email marketing strategies.
According to data from Statista, the number of email users is set to reach up to 2.5 billion people. That is more than half of the expected world population. Marketers invest in email marketing because of the return on investment. Studies show that “For every $1 you spend on email marketing, you can expect an average return of $40” (Omnisend, 2022)
Let’s dive into the world of email marketing.
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Posted by Chinny Verana on Wednesday, December 13th, 2023
Event marketing is a powerful way to promote your brand, product, or service by creating memorable event experiences for your target audience. However, event marketing is not a one-size-fits-all strategy. Different generations have different preferences, expectations, and behaviors when it comes to events. To effectively engage with the industry’s largest and most influential consumer group in the world, you need to master event marketing for Gen Z.
Some statistics show that 51% of Gen Z adults and 44% of Millennials go to events at least every few months, while only 19% of those 55 and older do the same. But engaging Gen Zers is not that easy to do. They have their unique tastes and standards for the events they choose to attend, which you need to understand and meet if you want to succeed in event marketing.
But don’t fret because today we will discuss who is Gen Z, why they matter in event marketing, and their values, preferences, and interests. Let’s get started!
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Posted by Chinny Verana on Friday, December 8th, 2023
“Everyone is not your customer.” This quote by the marketer Seth Godin is a lesson for all businesses. Knowing who you serve and how to reach your target audience effectively makes a big difference in your overall marketing strategy.
Knowing who you’re talking to helps you tailor your message and make it relevant to your audience. “80% of marketers have said that target audience-tailored content on social media is more effective than non-target audience-tailored content.” data from AngelFish Marketing states.
Let’s discuss the step-by-step process of reaching your event’s target audiences.
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Posted by Chinny Verana on Wednesday, December 6th, 2023
“The right word is always a power.” George Eliot once said. This is true in event promotion, where the power of words can make or break your event’s success. Whether you’re a seasoned event planner or just starting choosing the right words to promote an event is pivotal. We’ll explore the essential strategies and real-life examples that can help event planners master the art of communicating and promoting their upcoming events effectively. From event promotion to social media channel tips to ticket sales, we’ve got you covered.
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Posted by Chinny Verana on Friday, December 1st, 2023
As the year comes to a close, it is a good time to reflect on the events that happened over the past 12 months and how they affected you and your company. But, how do you measure your success and progress over the past year? How do you learn from your experiences and plan for the future? One of the best ways to answer these questions is to conduct a year-end event review.
An event review isn’t just a stroll down memory lane. It’s a strategic move to learn from the highs and lows, set the stage for growth, and propel yourself into next year with renewed vigor.
According to a survey, 89% of event organizers say that data and analytics are key to their success. A year-end review can help you leverage the data and analytics from your gatherings to optimize your performance and impact.
In this blog post, we’ll explore the benefits of an end-of-year review and how to conduct one effectively.
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Posted by Chinny Verana on Wednesday, November 29th, 2023
Coming on top 3 among the top 7 of the biggest holidays for spending and the top 6 of the top 10 on Digital Marketing Statistics and Metrics is Valentine’s Day. According to the National Retail Federation, this spending is continually rising as consumers plan to increase Valentine’s Day spending to nearly $26 Billion.
And because Valentine is fast approaching, this means an opportunity to spawn revenue not just for businesses but for nonprofits as well. Yet for this opportunity to work, as an event planner, you must have the right idea of how to generate income for your nonprofit organization.
Without heartwarming Valentine’s fundraising ideas, you will not be drawing interest and enthusiasm from donors for your nonprofit. To help you with that, we have come up with Valentine’s fundraising ideas to help you raise funds for your nonprofit fundraising.
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Posted by Chinny Verana on Friday, November 24th, 2023
Speed dating can be a whirlwind of excitement, a unique, efficient, and fun way to connect with potential partners or make new friends.
If you’re an event planner, a speed dating event is a fantastic addition to your repertoire of the type of events you can host to make money or engage your community. In this blog, we’ll explore 8 easy steps on how to host a speed dating event. From the basics to unique ideas, to ground rules, and even a sample script, we’ve got you covered.
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Posted by Chinny Verana on Wednesday, November 22nd, 2023
Every event started with an event proposal. Some proposals may have started within the mind of the event organizer, others may have been written by a professional event planner to executives to approve and fund the next corporate event. To ensure a successful event, an event planner uses event proposals to include the different elements and details of the event. We will teach you how to make an event proposal plus some event proposal templates to help advance you in your event planning.
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Posted by Chinny Verana on Friday, November 17th, 2023
Are you someone who loves organizing and hosting events, with a creative flair and a commitment to excellent customer service? Starting your own event-planning business might be a fantastic way to turn that passion into a successful career.
The U.S. Bureau of Labor Statistics predicts an 8% growth in the event planning industry from 2022 to 2032, surpassing the average job rate. This means that there will be more opportunities and challenges for aspiring and experienced event planners in the coming years.
So, how can you begin your event planning business from scratch? What are the essential steps and requirements involved? What are the advantages of owning your own event-planning business? This article will guide you through the process of launching your event planning business in 2024, from defining your niche to building your team.
Are you ready to take the plunge and kickstart your event-planning venture in 2024? Read on to learn how to plan, launch, and grow your event planning business efficiently.
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