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Using LinkedIn Marketing to Build Awareness Around your Event Business

Tuesday, January 24th, 2017

Feeling the need to stand out in the overly crowded world of event businesses? Did you know that LinkedIn can help build awareness around your event business? With nearly 470 million registered users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. Utilizing LinkedIn for your event business is essential if you want to grow. In fact, it is an often overlooked but powerful marketing avenue for small-to-large event businesses, conferences, and event planners in general.

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Using Twitter Marketing to Build Event Awareness

Tuesday, January 17th, 2017

This week we’ll be taking a deep dive into using Twitter marketing to build awareness around your events. I’ll try to cover everything related to Twitter marketing and how to employ it as a tool for event marketing. I’ve included a lot of information in this post, so if you already know about Twitter, or don’t care about seeing Twitter stats, please feel free to skip ahead. I’ve outlined the topics for you below.

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Using Facebook Marketing to Boost Ticket Sales

Tuesday, January 10th, 2017

It’s becoming increasingly less useful to promote your events, classes, or conferences using offline methods, such as print or local television ads. In this day in age, even online methods of advertising, such as Google Ads and Facebook Marketing, are becoming less effective. It’s hard to cut through all of the noise when we get constantly bombarded with messaging about new products, services, and 21st-century gimmicks. Sometimes I wish we could go back to a time like when we were young.

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Friends Don’t Let Friends Host Events on Eventbrite

Wednesday, January 4th, 2017

Event Espresso vs. Eventbrite. The Truth Will Set You Free from Eventbrite fees!

Eventbrite fees and charges are out of control, or they have too much control! Event Espresso beats Eventbrite by keeping you in full control of your money because you get paid directly and instantly, customer data stays with you, style and company branding is in your control.

Friends don't let friends host events on Eventbrite

No Post-event Payouts with Event Espresso

Are you selling tickets to your next event? Are you willing to give away 3.5% of your ticket value + $1.59 in Eventbrite fees for every ticket sold? Eventbrite pricing means that you have to fork over a percentage of every ticket you sell when you use their ticketing service. With Event Espresso you are in control of your money because your events are hosted on your website. That means no monthly fees, no registration fees, or ticketing commission fees. And because with Event Espresso you use your own merchant account (e.g. Stripe or PayPal) so you get paid instantly. (more…)

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Using Social Media Marketing to Boost Event Awareness

Tuesday, January 3rd, 2017

Whether you plan events year round, or once a year, promoting your event is essential to it’s success. The advances in social media marketing (Facebook, Twitter, LinkedIn, etc) alone have changed the structure of event planning and promotion in unimaginable ways over the last decade. In 2016 there were some 195.7 million social network users in the U.S., the equivalent of about three quarters of the country’s population. According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018. On average, global internet users spend around 118 minutes per day surfing social networks.

2016 social media stats

2016 Social Media Stats

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Attendee Mover Add-on Now Available

Tuesday, October 11th, 2016

Attendee MoverWe’re happy to present you with the Attendee Mover add-on for Event Espresso 4. With this add-on, you can easily shaving a few minutes off the current attendee reassignment process!

Mistakes happen and sometimes you may have people register for the wrong event…or if there are multiple tickets for the event, they may purchase the wrong ticket. This add-on makes it easy to move attendees from one event/ticket to another event/ticket, within the same event or a different event.

Get started today! Purchase the Attendee Mover add-on for Event Espresso 4, also included in the EE4 Everything License. Compatible with Event Espresso 4.9.13+
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Website Weekend Los Angeles 2016

Monday, October 3rd, 2016

During Connect Week 2016, Website Weekend LA will bring in non-profits and organizations doing great work in the local Los Angeles, California community and pair them up with teams of digital professionals. Then over the course of a weekend, these teams will collaborate and build something amazing for their organization that will help them grow their outreach and positively impact how they contribute to the community.

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