Author Archive

GDPR, Registration Data, and Your Ticketing Website

In preparation for the new GDPR legislation, WordPress 4.9.6 and Event Espresso 4.9.62 have been released. This post will help you become familiar with the GDPR and the new tools in WordPress and Event Espresso that will help with your registration and ticketing website.

GDPR, Registration Data, and Your Ticketing Website

What is the GDPR?

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union coming into effect on the 25th of this month. It also addresses the export of personal data outside the EU. The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

In (very) short. GDPR states that if a website collects, store or use any data related to a European Union citizen. You must comply with the following:

  • Tell the user: who you are, why you collect the data, for how long and who receives it.
  • Get explicit consent, before collecting any data
  • Let users access their data, and take it with them
  • Let users erase their data
  • Let users know if data breaches occur

See this helpful infographic from the European Commission.

Even if you don’t deal with users from EU, complying with GDPR is a good step in ensuring transparency in the handling of data. If you’d like to know the finer details, you may want to go through the regulation in detail. Remember, not complying can result in administrative fines up to €20 million, or in the case of an undertaking, up to 4% of the total worldwide annual turnover of the preceding financial year, whichever is higher.

In the following post, I will cover what the GDPR means for your Event Espresso and WordPress powered site.

Registration Data and Your Website

All registration data from ticket sales captured directly from your website, via the Event Espresso plugin, are stored in a database on your website server. In addition to this functionality, in general, your WordPress website, and some plugins might capture additional data from your site visitors. Although the final responsibility lies with the site owner, WordPress itself is working on its processes to become compliant. As of February 2018, there is a proposed roadmap for adding privacy tools to the core. You can follow the GDPR tickets on Make WordPress Core.

Common Questions About GDPR

Here are a few common questions we’ve gotten about GDPR and Event Espresso:

Do I have to comply with GDPR even if I’m not in the EU?

Yes, GDPR applies to all companies that control and process EU data, no matter where your business is. That includes you if you collect the email addresses of any EU citizens. As a website owner, you may need to follow national or international privacy laws. For example, you may need to create and display a privacy policy.

Does the Event Espresso Team have access to registration data on my website?

No, the team at Event Espresso does not have access to registration data or records stored on your website. The only time someone from our team would have access to those records is if you purchase a support token and you permitted us to login to your website, at which time you would securely share a temporary set of credentials with our support staff.

Does the Event Espresso plugin share registration information with a third-party service?

No. Out of the box, the Event Espresso plugin does not share registration information with any third-party service. However, Event Espresso can be modified, by way of add-ons, extensions, or custom programming, to share information to a third-party service, such as MailChimp and Infusionsoft.

It can also be said that if you are using a payment gateway, such as Authorize.NET, PayPal, or Stripe accept paid registrations or sell tickets, then mostly, you are sharing relevant registration information with a third-party service.

GDPR Features in Event Espresso 4

Along with the new GDPR regulations comes new features in WordPress and Event Espresso 4. The latest Privacy and Maintenance release of WordPress, 4.9.6, comes with many features to help your website become GDPR compliant. Event Espresso has contributed to those new features, and makes use of them in Event Espresso 4.9.62. Below is a list of new features that are shipping with Event Espresso to support the new GDPR regulations.

Export Personal Data

WordPress 4.9.6 allows admins to generate a report of an individual’s personal information and send it to them. In Event Espresso 4, we add the individual’s registration details to the report automatically when it’s being created.

Erase Personal Data

Along with the ability to export data, WordPress 4.9.6 adds a tool that allows site admins to erase personal data stored in their WordPress site. When an admin erases an individual’s personal data, Event Espresso makes sure their registration data is also erased.

GDPR/Privacy Policy Content Tool

Per GDPR regulations, site owners need to have a Privacy Policy page. By default, WordPress doesn’t collect any data from visitors unless they post a comment. However many plugins add third-party services that collect visitor data. WordPress 4.9.6 adds a Privacy Policy guide to help you create a comprehensive “Privacy Policy” page. Event Espresso 4.9.62 adds suggested text to this guide page, to help you know what Event Espresso is doing with regards to user privacy.

Additional GDPR Features

Here’s a shortlist of minor GDPR related features we’ve added recently:

Upcoming Features

We have other features in the works we’d like to let you know about

Consent Checkbox

For GDPR compliance, users should consent to your website’s privacy policy before you store their data. To do that, in the registration form on your website, you should display a short message informing verifying they understand and consent to your privacy policy. You can currently create a custom question to do this, but we want to make things even easier by adding the checkbox and link for you.

Easier Registration Data Removal

GDPR encourages “Privacy by Design” which, in a nutshell, means don’t store any personal information you don’t need. After an event is finished, you might not need the personal information of its attendees. So we’re going to make it easier to remove an expired event and its attendees from your system.

Wrapping it Up

The new tools available in Event Espresso 4.9.62 and WordPress 4.9.6 are going to be a great asset in helping site owners comply with the GDPR and other privacy laws. If you have any questions or concerns, please let us know in the comments below or reach out to us via email.

Links

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New Third-party Add-on: WP Event Aggregator

Import Events from anywhere – Facebook, Eventbrite, Meetup, iCalendar and ICS into your Event Espresso powered WordPress site.

Introducing the WP Events Aggregator by Xylus Themes

Have you ever wanted to import your Facebook, Meetup, or The Events Calendar into your website? Well, this is the plugin you have been waiting for! The WP Event Aggregator allows you to show imported events from multiple sources and it supports all leading WordPress Event Calendar Plug-ins like The Events Calendar, Events Manager, All-in One Event Calender, Event Organiser, EventOn, My Calendar, Eventum (Tevolution-Events) etc.

Here’s a screenshot of the scheduled imports page, showing events from Facebook, Eventbrite, Ical, and Meetup:

Better yet, the WP Event Aggregator plugin now works with Event Espresso 4, allowing you even more possibilities over your event website.

Getting the Plugin

The WP Event Aggregator plugin is available on our Third-party Add-ons page or directly from the Xylus Themes website.

Support

Xylus Themes offers help and support for this add-on, while an FAQ is available on the plugin home page.

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8 Proven Tips to Increase Event Ticket Sales in 2018

This post was written by our featured developer partner, WisdmLabs.

Event Sales Tips
With a new year come new beginnings; that means new events too.

World over, there are thousands of events conducted each year. Be it sports, cultural events, shopping, food, music, or anything else under the sun; you think of something and there will be an event related to that. The success of an event is defined, in part, by the number of tickets sold.

More ticket sales means higher attendance, greater income, more popularity, and a fruitful endeavor. If maximizing sales of event tickets is your aim for 2018, then read on.

8 proven ideas for increasing event ticket sales in 2018

First and foremost, set a realistic target revenue you want to earn. Then, depending on the number of events you do annually, break down the amount to arrive at a figure that you should be seeing at the end of every ticket sale. This will give you a number to work with, making it easier to channel your efforts accordingly. (more…)

Posted in Ticketing, Event Management | No Comments »

#GivingTuesday: Sponsoring the Outspoken Women Mission

As I was preparing our social media campaign for #GivingTuesday, I stumbled upon an Outspoken Women post on social media. So, I decided to check out the website and see what it was all about.

Outspoken Women - Support Women Speakers in Tech

I found that Outspoken Women is a resource for women and non-binary individuals in the open source technology industry. As I was looking around on their website, I noticed many of their members are people I recognize from the various WordCamps I’ve attended over the years and the WordPress community. Additionally, I noticed that some Outspoken Women members are customers of Event Espresso, so I thought to myself, “What a great organization to sponsor for GivingTuesday.”, then I made it happen and sponsored.

(more…)

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Child Themes Now Available for Event Espresso 4

Ever find yourself wishing that WordPress themes would look better, out of the box, with Event Espresso 4? Well, I have some good news! We now have a small selection of child themes available for Event Espresso 4.

We have been using a selection of about 20, optimized WordPress child themes on our hosted platform, Event Smart, for the past two years. I’ve always thought it would be a great idea to release these themes to Event Espresso users, so I’ve started a new, bare-bones, little theme shop called, Espresso Themes, where I am hosting a limited selection of WordPress child themes, specially brewed, just for Event Espresso 4.

Child Themes Optimized for Event Espresso 4

Many WordPress themes tend to display the published date on each post, which usually conflicts with the event dates, which is confusing to your customers.

The following screenshot is an example of the default Baskerville WordPress theme. If you look at the post meta section at the bottom, you can see the author information, then on the right side, the post date and post category.

Default WordPress Post Output - Baskerville Theme

Default WordPress Post Output – Baskerville Theme

 

However, if you are running Event Espresso, the event date that shows on the single event page, or the event list doesn’t correspond to the post date. In the example below, the post date that shows in the post meta output of the theme, which is confusing to event goers that are trying to learn about the event.

On Event Smart, we have engineered around twenty child themes to show the event dates, instead of the post dates in those places.

In the example below, the post date section has been removed on the single event post.

Optimized WordPress Event Output - Baskerville Child Theme

Optimized WordPress Event Output – Baskerville Child Theme

 

As you can see, the child themes have been optimized for Event Espresso 4 to display event dates and times, instead of post dates, which are common in many default WordPress themes. In this case, I removed the meta box entirely, as I thought it made the event page cleaner and focused on purchasing tickets.

Four child themes launched in October

In October, I started the website and made four new child themes available. Now, I have plans to launch around 20 more in the coming weeks, in between other tasks. The primary functions to launch a new child theme are relatively tedious but straightforward.

What about support and one-click updates?

Support and one-click updates for the child themes are primarily handled via Github and a private theme update service, called Kernl.

What about premium themes?

I’ve decided to create a section dedicated to premium themes that work well with Event Espresso. From there you will find a selection of third-party event themes and standard themes that work well with Event Espresso.

Why create a new theme shop?

One reason is that we don’t have a system to deploy automated theme updates as we do for the plugin. Instead of adding themes for sale on our Event Espresso website and tying up valuable resources on that site. I created a very simple (bare-bones), standalone theme shop to promote the child themes and provide one-click theme updates. Since these are free child themes, I decided to set up a simple shopping cart system, using Easy Digital Downloads, which only took a matter of minutes to set up. I wrote about the process, on my blog, entitled: Bare-bones Guide to Launching a WordPress Theme Shop from Scratch

Comments, feedback, questions?

I hope you find this information useful and are inspired to develop child themes for Event Espresso. If you do, I hope that you find these child themes to be an excellent starting point and a useful guide in your endeavors.

I love hearing your ideas and thoughts regarding our services, so please feel free to send us an email or submit your own child theme to our directory.

If you have any questions, please let me know in the comments below.

 

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Eventbrite Castaways, Escapees, and Non-profit Organizations Accepted Here

Happy Halloween! It’s come to our attention that our arch nemesis, Eventbrite has raised their ticketing fee pricing. So we have taken it upon ourselves to offer Event Managers an escape from high fees and vendor lock-in that has been experienced with Closed Source Event Ticketing Platforms.

Eventbrite Taking Your Money?

To combat the evil scourge of high ticketing fees that is taking over the world of Event Organizers everywhere, we encourage Event Managers to adopt Open Source Event Ticketing.

All kidding aside.

We Believe in the Freedoms that Open Source Event Ticketing Provides

We are dying to know, are Eventbrite fees putting a dent in your pocketbook? Is your non-profit organization suffering through the latest round of Eventbrite ticketing fee increases? Have your ticket sales have been shut down for violating Eventbrite’s TOS?

If you have answered yes to any of the above, then we welcome you to our open source, event ticketing platform, Event Espresso, with open arms.

At Event Espresso, we believe in Open Source Software and the rights it provides users. So, it saddens us to see closed-source platforms, such as Eventbrite, increasing their fees, even for their non-profit customers.

Earlier this year, we reported on a quilting events and workshops company that is losing $21,000 in ticketing fees annually, by using Eventbrite. That means, if fees are increasing, the quilting company will stand to lose well over $40,000 in ticketing fees, next year.

(more…)

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The​ ​Importance​ ​of​ ​Analyzing​ ​Purchases​ ​to Increase​ ​Event​ ​Ticket​ ​Sales

This post was written by our featured developer partner, WisdmLabs.

Analyzing Purchases to Increase Event Ticket Sales

You’re organizing an event and have started online registrations of tickets using Event Espresso.

You’ve created the entire event and the number of seats available, various pricing options — front seats, back seats, group purchases, etc. — and integrated various modes of payment.

Now it is time to get word about the event out into the virtual world, for which you want to understand the following:

  • When should you advertise for inviting registrations?
  • Is there a particular time or day to advertise more or less?
  • Which demographic should you be targeting to get more conversions?
  • What internet trends can you use to create ads for better engagement?

This is where data analysis comes into play.

Analyzing purchases helps you create a strategy for boosting ticket sales by using the right techniques at the right time.

(more…)

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API WRITE Endpoints are Now Available in Event Espresso 4 Core

Last week was a great week for the Event Espresso REST API – we have just released new API WRITE endpoints with create, update and delete functionality. The new WRITE endpoints make it easier to create new features and integrate with third-party services and applications.

Event Espresso 4 - API WRITE Endpoints

Easier to Create New Features

With WRITE endpoints in the Event Espresso 4 REST API, developers will find it much easier to create innovative new features for Event Espresso. In fact, we are already starting development of recurring events, and are close to releasing a beta version of the Waiting List Manager. Both of these add-ons wouldn’t be possible without the REST API.

Opening Doors to Innovation and Integration with Third-Party Services

The WRITE endpoints of the API open the door to integration’s with many third-party services. For example, developers can create software running anywhere, in any language, to create events, registrations, and transactions via the REST API, instead of being limited to only doing so from the WordPress admin or a custom plugin. With READ endpoints you can sync data from Event Espresso to other applications, but now with WRITE endpoints you can sync data from other applications TO Event Espresso.

(more…)

Posted in Development, API, EE4, Developers | No Comments »

WordCamp Wilmington, North Carolina 2017

Hey Event Espresso users in North Carolina! WordCamp Wilmington is happening the weekend of September 23 & 24, 2017.

WordCamp Wilmington 2017

If you want to learn more about WordPress, meet new people, and have a great time while doing so, then WordCamp Wilmington is the place to be. You might even get to meet some of the biggest names in the WordPress community, such as Peter LaFond, Ben Meredith, and William Jackson.

When is WordCamp Wilmington?

WordCamp Wilmington 2017 is scheduled for Saturday, September 23 & 24th, 2017!

Schedule

This year’s schedule looks jam-packed with great speakers, and lot’s of great sessions over two full days!

Follow all the happenings of WordCamp Wilmington on Twitter via the @WordCampILM Twitter page or the #wc_wilmington hashtag. We’ll see you there…and follow us on Twitter to watch for discounts to WordCamp Wilmington attendees.

Tickets and more information about the event, speakers, and schedule can be found here.

Find Me (Seth) at WordCamp

Since we’re sponsoring WordCamp Wilmington this year, I’ll be there all day networking and handing out swag.

If you’re going to be there, come say HI 🙂

I’m Speaking at WordCamp Wilmington

I am speaking during the business track, Sunday morning. I’ll be presenting about building a WordPress  plugin business from the ground up and how we won $40,000 for our business plan. Come check it out and learn about how we got started rocking the event registration and ticketing world with WordPress.

We’re Sponsoring – Come See Us at Our Sponsors Table

My wife and myself will be onsite at the event both days of WordCamp Wilmington. We’ll have a table set up where you can come talk to me and learn about our WordPress plugin, Event Espresso, and the company we built around WordPress. My wife will be there helping with a fun little greeting card project as well.


What is WordCamp?

WordCamp is a conference that focuses on everything WordPress. WordCamp’s are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other.

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New Third-party Add-on: Price Modifiers

Introducing a new third-party add-on, Price Modifier for Event Espresso 4.

Price Modifier Questions

Price Modifier Questions

 

The Price Modifier add-on for Event Espresso 4 by Aparna’s Codex provides new functionality to the question/registration form editor, which allows event managers to create pricing questions that adds an extra cost for the selected items to the total registration cost. Basically, this add on can be used to sell additional items with registration.

Compatible with Multiple Event Registration

The Price Modifier add on is also compatible with the Event Espresso 4 Multiple Event Registration add on!

Getting the Add-on

The Price Modifier add-on is available on our Third-party Add-ons page or directly from the Aparna’s Codex website.

Support

Aparna’s Codex offers help and support for this add-on, while an FAQ is available on the plugin home page.

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