Author Archive

How to Create a Mailchimp Signup Form in WordPress & Send Emails

It’s no secret that email marketing is one of the most effective marketing channels out there, offering an incredible ROI of up to $42 for every $1 spent. It offers some unique advantages over other forms of marketing and helps you build a base of loyal users independent of other sources of traffic that tend to be mostly out of your control.

However, you need the right tool to power your email marketing efforts. And as a small business manager or event manager, you probably can’t find anything better than Mailchimp. It offers a perfect balance of simplicity and functionality. Combining it with an opt-in tool like MailOptin to collect emails is going to help you build a solid email marketing foundation.

With that said, let us begin with creating an opt-in form with MailOptin and integrating Mailchimp with the versatile opt-in tool. (more…)

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Prioritizing Donor Appreciation at Nonprofit Events: 5 Tips

As a nonprofit professional, you know the importance of building relationships with your supporters. When you develop these relationships, you’re able to retain more supporters, increasing their lifetime value and ultimately raising more from them.

Events are one of your primary supporter engagement opportunities and a great opportunity to develop these relationships. You can mingle with supporters, learn more about them, take notes to add to CRM profiles, provide new information about your mission, and collect donations, all from a single event venue.

But how do you make sure these relationships grow? By showing your appreciation after the event.

In this guide, we’ll be diving into five tips that you can use to make the most of your appreciation strategies with supporters, including:

  1. Thank Everyone
  2. Write Appreciation Letters
  3. Shout Out Your Sponsors
  4. Ask for Feedback
  5. Call Attendees

According to Bloomerang’s donor appreciation guide, showing proper appreciation to supporters can directly negate some of the main reasons they stop giving to nonprofits. For instance, a well-crafted appreciation message can help your organization keep the 5% of donors who leave because they don’t think the organization needs them, the 18% who believe the organization has poor communication, and the 13% who were never thanked for their support.

Let’s get started with some tips to make sure you’re showing ample appreciation for your supporters. (more…)

Posted in Event Fundraising | No Comments »

3 Tech Tips from a Year of Virtual Fundraising Events

For the past year, nonprofits have conducted virtual fundraising events to raise donations and continue engaging supporters despite pandemic-related restrictions. During this time, organizations learned valuable lessons about not only the best way to plan these events, but also the best tech tools to use to set their virtual events up for success.

It’s not enough to just live stream your event and call it a day. Virtual event tools provide the framework for creating a uniquely engaging opportunity that rivals in-person experiences.

With this in mind, here are three tech takeaways we’ve learned from a year of digital fundraising events:

  1. Strategic virtual event management processes are necessary to engage participants.
  2. Mobile apps provide an effective way to reach potential participants.
  3. Accessibility is important to reach the widest audience possible.

Although social distancing and masking regulations are easing in many areas, it’s still worth investing in dedicated virtual event management solutions as these events will be popular in the future. Virtual fundraising events are highly convenient for attendees, have less overhead costs because of the lack of a physical venue, and allow you to reach an international audience with your message.

By establishing your strategy for virtual fundraising events now, you give your organization a robust framework to use in all future activities. Let’s dive in! (more…)

Posted in Event Fundraising | No Comments »

Best Ideas To Make Your Next Virtual Event Unforgettable

2020 was a challenging year for event marketing agencies. While everyone was practising social distancing, everything became virtual. Events too adopted the virtual route, and virtual events became normal for multiple brands and businesses. Unfortunately, just when normalcy started returning, the second wave of the pandemic struck us and in a much worse and more intense manner. Dealing with the ongoing crisis and conducting virtual events at the same time can be pretty challenging.

Since every brand and business is taking the new means of virtual events to promote their products and services, engaging people more into your event is not that easy.

Through this article, we are listing the best ideas to make your next virtual event unforgettable for your attendees easily. So, without any further ado, let’s dive in right away! (more…)

Posted in Event Planning | No Comments »

Event Espresso
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