As a nonprofit professional, you know the importance of building relationships with your supporters. When you develop these relationships, you’re able to retain more supporters, increasing their lifetime value and ultimately raising more from them.
Events are one of your primary supporter engagement opportunities and a great opportunity to develop these relationships. You can mingle with supporters, learn more about them, take notes to add to CRM profiles, provide new information about your mission, and collect donations, all from a single event venue.
But how do you make sure these relationships grow? By showing your appreciation after the event.
In this guide, we’ll be diving into five tips that you can use to make the most of your appreciation strategies with supporters, including:
- Thank Everyone
- Write Appreciation Letters
- Shout Out Your Sponsors
- Ask for Feedback
- Call Attendees
According to Bloomerang’s donor appreciation guide, showing proper appreciation to supporters can directly negate some of the main reasons they stop giving to nonprofits. For instance, a well-crafted appreciation message can help your organization keep the 5% of donors who leave because they don’t think the organization needs them, the 18% who believe the organization has poor communication, and the 13% who were never thanked for their support.
Let’s get started with some tips to make sure you’re showing ample appreciation for your supporters. (more…)