Do your virtual events regularly leave you feeling like you are barking into the void? Do you want to know if those in your audience are paying attention or merely scrolling?
Virtual events have become increasingly popular since the pandemic. Virtual or online events offer the convenience of attending from anywhere without needing travel and accommodation expenses, increasing attendee satisfaction. However, like any event, it is essential to gather feedback from attendees to gather information about how to improve your future events.
Virtual event survey questions help unleash the power of participant feedback. A virtual event survey is a pleasant and exciting way to gather information, enhance your events, and show your guests that their opinions count.
Prepare for game-changing strategies on how to transform your virtual events into the most talked-about and highly anticipated events.
- What are Event Survey Questions?
- Pre-Event Questions: Why do we need them
- During-Event Questions: Why do we make them
- Post-Event Question: Why do we value them
- Demographic Questions: Why do We Require Them
- Best Tips on How to Make Virtual Event Survey Questions
- Survey Question Types to Incorporate in Your Event Questionnaire
- Make your Virtual Event Survey Questions a Breeze with Event Espresso
What are Event Survey Questions?
For starters, event survey questions are tools that event managers use to gain valuable insights and information from event attendees. These questions are carefully crafted to extract feedback and opinions from event participants about various aspects of your event, such as organization, venue, speakers, content, logistics, and overall attendee experience.
These questions serve the purpose of collecting feedback that can enhance future events, identify areas of strengths and weaknesses for event evaluation, and gain a better understanding of whether you’re meeting the needs of your current audience and what attendees want and need more.
With the insights gained from event survey questions, event organizers can make data-driven decisions and create events that are engaging and wildly successful.
Think of event survey questions as a magic power to understand the minds of your attendees. With the power of surveying, you can create events that your attendees will love!
Here are some must-have survey questions and samples that can help you gather valuable feedback from attendees of your online event.
Pre-Event Questions: Why do we need them
For a virtual event to be practical, pre-event questions are essential. From understanding and targeting your ideal customer to event planning, a pre-event survey gives you significant input from attendees. Attendee inputs (like their demographics profile and expectations) help you understand your audience and modify the event to meet attendees’ needs and preferences.
Pre-event questions can help set expectations and prepare attendees for your event. This includes questions about the event schedule, format, and content. It also assesses attendees’ familiarity with the virtual platform being used for the event and identifies potential technical issues that may arise during the event.
Pre-event questions can help you by providing additional support and resources to those needing it, proactively addressing any issues and minimizing disruptions during the event, and ensuring a smoother virtual event experience for all.
10 pre-event survey sample questions for your virtual event
- Have you attended a virtual event before?
- What type of device will you be using to access the virtual event?
- How would you rate your familiarity with the virtual event platform?
- What topics are you most interested in learning about during the event?
- How did you hear about the virtual event?
- What time zone are you located in?
- Will you be attending the virtual event alone or with a group?
- What is the most important thing you hope to get from this event?
- Do you have any accessibility needs or accommodations we should know about?
- Would you be interested in networking opportunities during the virtual event?
During-Event Questions: Why do we make them
The purpose of mid-event questions is to collect feedback and perspectives from participants while the virtual event is ongoing.
Using these questions, you can assess virtual attendees’ experiences in real time and make any necessary changes to enhance the occasion. The goal of mid-event questions is to allow attendees to express their ideas and opinions, enabling event organizers to address any problems immediately and improve the attendees’ experience.
Additionally, mid-event survey questions can help you understand the engagement levels of attendees and the effectiveness of the event content and speakers. And asking attendees questions throughout the event helps you identify what is going well and what you need to improve.
10 mid-event survey sample questions for your virtual event
- How would you rate the overall quality of the event so far?
- Are you finding the event content engaging and informative?
- Have you experienced any technical difficulties during the event?
- How would you rate the speaker(s) so far?
- Are you satisfied with the level of audience interaction and participation?
- Is the event meeting your expectations?
- Do you find the event platform easy to use and navigate?
- Are you satisfied with the event schedule and timing of sessions?
- Have you encountered any issues with accessibility during the event?
- Can anything be improved to enhance your experience for the remainder of the event?
Post-Event Question: Why do we value them
Post-event survey questions are fundamental because they offer valuable feedback from attendees about their experience as a whole. You can also learn which parts of your audience enjoy your virtual events so you can consider targeting more of those types of customers and attendees.
Gathering these feedback from attendees through post-event questions can also be a valuable tool in determining the strengths and weaknesses of your event, and can help you identify areas for improvement for future events.
Post-event surveys also reveal how satisfied participants were with various event elements. That includes the program, speakers, location, logistics, and overall experience. The responses obtained from post-event surveys can also assist you in your ROI evaluation and goal assessment (if the goals are hit).
Additionally, these surveys are great methods for engaging the event participants after the event is finished. By requesting their input and opinions, organizers encourage attendees to stay involved and invested in the event’s success, fostering a sense of community and continued interest.
20 post-event survey sample questions for your virtual event
- Overall, how satisfied were you with the virtual event?
- How would you rate the quality of the speakers/presenters?
- How would you rate the relevance of the topics covered in the virtual event?
- Did the virtual event meet your expectations?
- How likely are you to attend another virtual event hosted by us in the future?
- How easy was it to navigate the virtual event platform?
- Did you experience any technical difficulties during the virtual event?
- What was the length of the virtual event? Was it too long, too short, or just right?
- Were the event materials (presentations, handouts, etc.) helpful and informative?
- Did you feel engaged and included during the virtual event?
- Was the virtual event well-organized?
- How would you rate the virtual networking opportunities?
- Did you feel the virtual event was inclusive and diverse?
- What did you like best about the virtual event?
- What did you like least about the virtual event?
- Was the virtual event a good value for the price?
- How likely are you to recommend the virtual event to others?
- Could we have done differently to improve the virtual event?
- How can we improve future virtual events?
- Do you have any additional comments or feedback about the virtual event?
Demographic Questions: Why do We Require Them
Demographic questions are used to gather information about the attendees’ characteristics such as age, gender, ethnicity, education, income, location and occupation. Knowing this information can help you know which customers are happy with your event, and give you information for targeting more of this type of audience.
Understanding the demographics of your event attendees can be incredibly beneficial for you if you want to create personalized events that resonate with your target audience. This information enables event planners to tailor marketing efforts and event content to better align with the preferences, needs, and interests of specific demographic groups. By knowing the demographics of their attendees, organizers can create more relevant and appealing virtual events.
Demographic information also helps in resource allocation and decision-making processes. For instance, if a virtual event attracts a predominantly younger audience, organizers may choose to focus on social media and digital marketing strategies.
On the other hand, if the event appeals to a specific industry, organizers can allocate resources to invite relevant speakers or offer specialized workshops.Demographic information may also be utilized to determine new target groups for upcoming events and rate the success of event marketing campaigns.
5 demographic survey sample questions for your virtual event
- At what age range do you fall into?
- What is your gender identity?
- What is your ethnicity or race? Could you share your ethnicity or race, if you feel comfortable doing so?
- What is your highest level of education?
- Which industry do you work or have experience in?
Best Tips on How to Make Virtual Event Survey Questions
- Use simple and concise language that is easy to understand, avoiding technical jargon or complicated sentence structures that might confuse respondents.
- Avoid biasing or leading questions, keeping questions impartial and free from assumptions or judgments.
- Use closed-ended questions with clear response options, such as “yes/no,” “agree/disagree,” or multiple-choice questions, to facilitate analysis and quantification of data.
- Avoid double-barreled questions that ask two things at once and might confuse respondents.
- Be specific and focus each question on a single issue or topic to get accurate and informative responses.
- Test your questions with a small sample of respondents before launching your survey to ensure it is clear and understandable.
- Keep your survey short and concise to avoid survey fatigue and low response rates.
- Consider the order of your questions and start with simple, non-threatening questions before moving on to more sensitive or challenging topics.
- Ensure your questions are relevant and insightful for your target audience and the survey’s overall purpose.
Survey Question Types to Incorporate in Your Event Questionnaire
You can use different survey questions to gather feedback and insights from event attendees. These question types can be used in a questionnaire to collect information on various aspects of the event. This information includes organization, venue, speakers, content, logistics, and overall attendee experience. The following are some examples of question types that can be used for an event survey:
- Multiple-choice questions: These questions provide a set of predefined options for attendees.
- Rating scale questions: These questions ask attendees to rate their event experience or opinion on a scale, such as from 1 to 5 or from strongly disagree to strongly agree.
- Open-ended questions: These questions allow attendees to provide detailed written responses without any predefined answer options.
- Demographic questions: These questions gather information about attendees’ demographic characteristics, such as age, gender, and occupation.
- Likert scale questions: These questions ask attendees to indicate their level of agreement or disagreement with a statement, usually on a scale of 1 to 5.
- Ranking questions: These questions ask attendees to rank a set of options in order of preference.
- Net Promoter Score (NPS) questions ask attendees how likely they are to recommend the event to others, usually on a scale from 0 to 10.
- Matrix questions ask attendees to rate items on multiple scales, such as importance and satisfaction.
- Yes/No questions: These questions ask attendees to answer either yes or no to a statement or question.
- Comparative questions ask attendees to compare two or more items or options, such as speakers or sessions.
Make your Virtual Event Survey Questions a Breeze with Event Espresso
Nothing is more crucial to planning a great event than obtaining feedback from your attendees. And it’s never been simpler to create practical survey questions thanks to Event Espresso’s user-friendly survey tools.
You may create your questions and track replies using Event Espresso, which enables you to collect the information you need to decide wisely about future events. Plus, thanks to its straightforward, user-friendly interface, you won’t have to spend all day figuring out complicated survey tools.
Take notice of the potential of surveys if you want to elevate your online events. Making insightful survey questions is simple with Event Espresso, providing the knowledge you need to plan events that people will always remember. Start using it today and see how happy your attendees are to attend your virtual events for years to come!
What’s even better is that you can use it for virtual events, live events, and hybrid events. Try your free demo now!