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Track a facebook ad to ticket purchase in google analytics

Posted: April 27, 2022 at 7:55 am


BinnacleHouse

April 27, 2022 at 7:55 am

I’m advertising my event in facebook, linking the ad to the event page. I want to track the effectiveness of the ad in google analytics. Google will track using the campaign url builder https://ga-dev-tools.web.app/campaign-url-builder/
(can’t use facebook pixels anymore because its deprecated) BUT the final url after a customer would land on in the transaction complete check out is not a static page its something like
https://binnaclehouse.org/registration-checkout/?uts=1650404915#checkout
which is not acceptable to facebook to build the tracking information. How can I track a facebook ad to a ticket purchase? the site is binnaclehouse.org and the event is the golf outing.


Tony

  • Support Staff

May 3, 2022 at 4:53 am

Hi there,

My apologies for the delayed reply here.

I’m a little confused by your question here and I’ll break it down a little to try and understand.

I’m advertising my event in facebook, linking the ad to the event page. I want to track the effectiveness of the ad in google analytics. Google will track using the campaign url builder https://ga-dev-tools.web.app/campaign-url-builder/

So you’re linking directly to the event page from Facebook, correct?

Meaning something like https://www.mysite.com/events/some-event-slug?{campaign_query_string}?

BUT the final url after a customer would land on in the transaction complete check out is not a static page its something like
https://binnaclehouse.org/registration-checkout/?uts=1650404915#checkout

That’s not the final page of the checkout process, that’s a link to the Single Page CheckOut process (SPCO for short) we have within Event Espresso.

The final page would be the thank-you page, so something like: https://www.mysite.com/thank-you/?e_reg_url_link=1-ffa7582f3bb063d0e818e2c2f7bdfff7

However, that’s obviously still not a static page but it is standard practice for e-commerce to use a setup like this so I’m not sure how it can be expected to be a static page?

Can you link me to the documentation you are using which shows the above requirement?


BinnacleHouse

May 3, 2022 at 5:59 am

Your explanation is correct – The final page that i want to track in google analytics is something like https://www.mysite.com/thank-you/?e_reg_url_link=1-ffa7582f3bb063d0e818e2c2f7bdfff7 . Here is the process I’m trying to use https://www.99signals.com/track-facebook-ads-google-analytics/ but hang on a second – before you spend any time on this, I want to check a few things with the folks that do facebook…stay tuned, I’ll be back to you.ans thank you!


BinnacleHouse

May 5, 2022 at 1:46 pm

Tony:
I spoke further with the FB guru, and I must give him a static url – FB just throws and error if the page is dynamic. we tried it.
Your understanding is correct and yes, the final page I see after buying a ticket using event espresso is as you cited above, and yes, since its not a static page, FB will not let me specify that a dynamic page as an indication that a ticket purchase has been made. I have to give it a static page to as “transaction complete” which then gets tracked in Google analytics using this tool https://ga-dev-tools.web.app/campaign-url-builder/
What would work though is if AFTER the customer buys a ticket and gets to the dynamic “thank you” page I could automatically redirect the customer to a static “Thank you for your purchase page on the website. I looked at adding an .htacess redirect that would fire after 3 seconds but that doesn’t seem possible either…any suggestions as to how to track ads in facebook to tickets purchased on the website? Thanks!


Joao Victor

  • Support Staff

May 10, 2022 at 3:29 pm

Hi there!

Thanks for getting back to us.
As Tony said, we are currently following the eCommerce good practices, but since we are not experts using Campaign URL Builder or Facebook, I recommend you to take a look on how to make redirects in WordPress: https://visualcomposer.com/blog/how-to-redirect-a-page-in-wordpress/ – you can redirect the /thank-you/ to any page you want.

Just remember that many sites can track the successful purchase page, but our support does not cover this Tracking subject.

Cheers,


BinnacleHouse

May 11, 2022 at 7:24 am

yes, while you are correct that google analytics can track a successful purchase, what can’t be tracked is a purchase made as a result of a social media ad. Being able to measure the effectiveness of marketing spend from all sources would be a valuable addition to your product. Note that the GIVEwp plugin, which is also a “purchase” does have an option for a static thank you page, so we CAN track donations that are made as a result of FB ad. I suggest you look into adding such enhancement.


Joao Victor

  • Support Staff

May 16, 2022 at 4:41 pm

Hi there!

We are happy to receive your feedback regarding our product. I will make sure to forward this to the proper team.

Thanks!

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