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Pre-sales questions (17)

Posted: January 6, 2014 at 6:28 am

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Jorge Mesa

January 6, 2014 at 6:28 am

Hi,

I have a few questions before making purchase:

I would like to sell 3 categories of classes: A, B, C… creating a single page for every category and I wonder if Event Espresso is capable of displaying information like this

Page for category A classes:
02/07/2014 – Sign up
03/07/2014 – Sign up
04/07/2014 – Full
05/07/2014 – Only 1 seat available – Sign up

Page for category B classes:
02/08/2014 – Sign up
03/08/2014 – Sign up
04/08/2014 – Full
05/08/2014 – 5 seats available – Sign up

Google Analytics eCommerce (not just goals tracking) integration? Or even better Google Tag Manager integration?. This a very important feature for us, because we would like to measure our marketing campaigns ROI
Is it possible to sell bundled tickets avoiding overbooking?. For example:

X: Tikets for classroom lessons: 20 seats
Y: Tikets for field trip lessons: 10 seats
Z: Tickets for classroom + field trip lessons: 10 seats
If someone buy a ticket for a field trip lesson (Y), the number of Z tickets available decrease

Thank you in advance and best regards,
Jorge

  • This topic was modified 10 years, 10 months ago by Jorge Mesa.
  • This topic was modified 10 years, 10 months ago by Jorge Mesa.
  • This topic was modified 4 years, 8 months ago by Garth.


Garth

  • Support Staff

January 6, 2014 at 1:46 pm

Hi Jorge,

How are you today?

Yes, you can categorize all events and list events, their status and seats available by category.

Separate events have separate event limits. The individual would need to register for both events using the Multiple Event Registration addon (https://eventespresso.com/product/espresso-multiple/) or by checking out twice.

What are you trying to track exactly? It’s likely that you can track all sorts of things but it will probably require a developer’s assistance.


Jorge Mesa

January 6, 2014 at 1:57 pm

Hi Garth,

we would like to track, :

Transaction Revenue
Item Revenue
Revenue per Transaction
Revenue per Visit
Total Value
Revenue per event, category, …
Revenue per source of traffic

An example: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#booya

About the first question, I meant without visiting the event detail page, sign up for an event from the category page.

Best regards and thank you for your fast answer.


Garth

  • Support Staff

January 6, 2014 at 2:37 pm

Hi Jorge,

With the Multiple Event Registration addon (https://eventespresso.com/product/espresso-multiple/) you can enable the “Add to Cart” buttons to create a cart-like functionality. Also with the the Multiple Event Registration addon (https://eventespresso.com/product/espresso-multiple/) you can configure individual shortcodes to add a series of events to the cart at one time.

The shortcode to add a series of events to the cart in one step looks like this:

[ESPRESSO_CART_LINK event_id=”6-7-8-9-10-11-12-13-14-15-16-17-18-19″ direct_to_cart=1 moving_to_cart=”Redirecting to cart…”]

Each number in the event_id parameter is the event id for that event (not to be confused with the “Unique Event Identifier”). The event id can be found on the Event Overview page in your dashboard.

I’ll have someone else comment on the analytics piece. But I don’t see why you couldn’t tag urls/sources/etc.


Jorge Mesa

January 7, 2014 at 1:49 pm

Hi Garth,

about the Add to cart question, this is more or less my idea: http://lsptraining.co.uk/only-level-2/ this website uses EventEspresso, so it is possible 😉

about analytics, I am not worried about basic tracking: urls, sources, etc… but eCommerce transactions, my website will sell classes, so it is an ecommerce so I want to know where the money come from, how can I invest more money on those channel which bring me the best clients, I want to know what is the real value ($) of my content, … Those things can’t be measure with a basic Google Analytics configuration.

If EventEspresso doesn’t insert the ecommerce tracking code, at least should pass the transaction information via a data layer on the confirmation page (for example after paying with paypal) something like this:

<pre class=”brush: javascript; gutter: true; first-line: 1; highlight: []; html-script: false”>
<script>
dataLayer = [{
'transactionId': '1234',
'transactionTotal': 50,
'transactionTax': 1.29,
'transactionProducts': [{
'sku': 'DD44',
'name': 'Diving classes',
'category': 'Amateur',
'price': 24.99,
'quantity': 1
},{
'sku': 'AA1243544',
'name': 'Diving classes',
'category': 'Advanced',
'price': 25.01,
'quantity': 1
}]
}];

</script>

I think all those variables are available with EventEspresso, but I don’t know how easy is to insert them on the “thank you” page.

One last question about the unfriendly URLs is there any way to customize them?

Best regards and thank you again,


Josh

  • Support Staff

January 9, 2014 at 10:48 am

Hi Jorge,

We’re in the process of adding some action hooks for the Thank You page for an upcoming version of Event Espresso. For now, your tracking code could be added to the payment_page.php template.

The next major version of Event Espresso(4) has full custom post types for events, so the URL’s will be based on the title for the event. If you’d like to test this feature out you’re more than welcome to apply for early alpha testing access:

https://eventespresso.com/wiki/alpha-testing-instructions/

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