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Ryan DeBell
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March 4, 2015 at 2:05 pm
Hello,
I am wondering if it is possible to create duplicate events for testing different marketing strategies.
The way I envision it would be as follows:
If I am teaching a course in Miami, I want to have 4 Miami event pages.
1 would be listed on the website on the normal event listings page
The other 3 would be hidden and people would only find those links from either:
1. a Facebook ad
2. an email marketing campaign
3. a mailing campaign
This seems it would be the easiest way to track actual conversions.
I don’t see any reason not to be able to do this except I don’t want all 4 events listed on my events list. Is there a way to “hide” the events?
Thanks!
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Lorenzo Orlando Caum
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March 4, 2015 at 2:57 pm
Hi, this could work. However, it would require a few extra minutes to setup per event that needs the testing.
If you were to create an event, then it might have an ID of 123. If you duplicated that event, then the next one would have 124. Here is that list:
Original event – ID of 123
Event Marketing variation A – ID of 124
Event Marketing variation B – ID of 125
Event Marketing variation C – ID of 126
Since you know those IDs, then you could use some CSS in a plugin like My Custom CSS or Reaktiv CSS Builder:
.page-id-5 #event_data-124, .page-id-5 #event_data-125, .page-id-5 #event_data-126 {display:none}
With the above CSS, we are attaching a body class for the events registration page (ID of 5) to the CSS IDs for the events that we don’t want to display in our default events registration page:
example.com/event-registration/
Here is another example.
Lets say the event registration page in the WP dashboard had an ID of 12. Then we had an original event with an ID of 567 with three additional duplicated events for testing: 568, 569, 570.
This would be the CSS to hide those events that are being marketing via various channels:
.page-id-12 #event_data-568, .page-id-12 #event_data-569, .page-id-12 #event_data-570 {display:none}
Again, the CSS above, could be added to a plugin like My Custom CSS or Reaktiv CSS builder.
—
Lorenzo
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