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MailChimp Add-On Opt In

Posted: July 30, 2016 at 4:58 pm


July 30, 2016 at 4:58 pm

The MailChimp add-on does not appear viable to me if the end user cannot opt-in. The whole ethics of email marketing is built on opt-in consent. Even with the double opt-in the user still ends up feeling tricked into joining an email list they did not actively join. Not the message or image I want to send for my business.

I saw a few threads on this from 2015, wondering if this has been addressed yet?


  • Support Staff

August 1, 2016 at 7:25 am

Hi there,

May I ask what exactly it is that you expect since you don’t think double opt-in is enough?


August 1, 2016 at 1:37 pm

Hi Josh,

It’s not that double opt-in isn’t enough, it’s that the customer does not have the option of opting in at the time of the registration. By sending them a confirmation that they did not request it makes me look like I’m adding them to an email list without their consent. Many of my customers are not tech savvy so they may already think they are on the list. My customers who ARE tech savvy will be irritated to have to take time to read the email and ensure they have not been added to a list.

Ideally, the industry standard of an “opt in” checkbox seems to me to be the obvious way to go.


  • Support Staff

August 1, 2016 at 2:11 pm

Or you could put a separate form on your website that’s strictly for signing up for your email list instead of pairing your event registration with mail list signups. This way it’s a completely separate task so you’ll avoid the potentially confusing scenario where someone buys tickets for an event but feels like they’re getting tricked into signing up for an email mailing list.

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Updated by  Josh 3 years, 11 months ago ago

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