In the event editor, just below the event title, there are buttons that will 1) generate a shortcode that can be used to display the event on the page, and 2) a button that will generate a short URL that can be used to link directly to the event.
Please note: do not replace the [ESPRESSO_EVENTS] shortcode with another shortcode. This will break the registration process. We recommend hiding the page with the [ESPRESSO_EVENTS] shortcode from the site’s navigation menu if you prefer to display a page with the event registration form only. More info: https://eventespresso.com/wiki/setting-up-event-espresso/#page
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