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How to Send Server Side Purchase Event Data from EE4 to GA4, Meta

Posted: June 25, 2024 at 4:05 pm

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twcassidy14

June 25, 2024 at 4:05 pm

Hello,

I am working with a technical team to refresh our CRO, attribution, and improve ad performance. The conversion tracking plugins we are using (PixelYourSite Pro and WPCode Pro) do not directly integrate with EE4. Can you advise as to the best way to send purchase event data from EE4 to Google Analytics 4 and Meta? Thank you! -Tim


Rio

  • Support Staff

June 27, 2024 at 12:50 am

We have a lot of hooks available. You can search through the codebase with your IDE and search for:

– Action Hooks using: AHEE__
– Filter Hooks using: FHEE__
– or ALL EE hooks via: HEE__

So, for example, you could hook into this which would give you access to the checkout class which has everything attached to it:

AHEE__EE_SPCO_Reg_Step_Finalize_Registration__process_reg_step__completed

Check this thread too.
https://eventespresso.com/topic/include-google-analytics-ecommerce-tracking/

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