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Google Analytics / Revenue Recognition

Posted: October 12, 2012 at 10:36 am

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Geo Loo

October 12, 2012 at 10:36 am

Hello. I thought this was automatic, but apparently not. Revenue recognition through Google Analytics isn’t working for me on ticket sales, though it is working on other sales with other plugins. Is there a guide to set this up? I looked but can’t find anything.


Chris Reynolds

  • Support Staff

October 17, 2012 at 5:13 pm

We haven’t ever tested or looked into this. To be honest, I didn’t know it existed. Do you know of any links to API/developer documentation that we can look at?


Geo Loo

October 17, 2012 at 6:29 pm

no, i don’t. however, i know that it works with, for example, wp estore.

http://www.tipsandtricks-hq.com/ecommerce/wp-estore-documentation

pretty useful thing.


Chris Reynolds

  • Support Staff

October 19, 2012 at 10:59 am

We’ll look into this but it’s not likely to be added soon. Do you know if they’re just using schema.org schemas? If that’s what makes the revenue recognition work, that would be fairly easy to add those to your template files.

I know that Google has started using those tags to add additional metadata to what they are crawling and displaying in search results, so it makes sense if Analytics is picking up on that information as well.

http://schema.org/docs/documents.html


cstuckey

November 4, 2012 at 7:39 pm

Chris, I was also looking for an answer if this was better integrated into Event Espresso. If you haven’t already found out more this is essentially goal tracking, where you include variables in your checkout page to keep track of every purchase. This gives a basic explanation: https://support.google.com/analytics/bin/answer.py?hl=en&utm_id=ad&answer=1037249

I have integrated it into my previous ticketing system and the way I kept track was through PHP session variables that contained the price information, and printed that information into the JavaScript variables. The information on the Javascript variables is here: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce

I have thought about integrating this myself into EE, but I don’t yet know how you keep track of the variables, or how you know which part of the checkout process the user is in at the moment.


Chris Reynolds

  • Support Staff

November 5, 2012 at 9:43 am

Thanks for the links. The short answer is this isn’t integrated at this time and this sounds like something that might be better handled as an add-on because it sounds like a lot of extra stuff that would specifically be tied into your Google Analytics account (which not everyone is going to have).

I’ll add it as a feature request, though and see if we can get it added or eventually start working on it as an add-on. I would like to eventually start using schemas which helps your SEO but not with conversion tracking.

I will say that we are storing most that information in the session data, so if you’ve already used that in a different system, it may be pretty similar integrating that into Event Espresso.

  • This reply was modified 11 years, 8 months ago by Chris Reynolds. Reason: added session information


cstuckey

November 5, 2012 at 4:36 pm

Chris, what would I need to edit to only capture this information once they have paid for the tickets? I can’t depend on the Thank You page ever being viewed because with Paypal payment’s people often never return to the website after having paid.

Thanks!


Chris Reynolds

  • Support Staff

November 5, 2012 at 5:20 pm

I’ll have to check with the dev team. You shouldn’t need to wait until the thank you page. In fact, there’s probably some actions you can hook into in the gateways. You might even be able to hook into the PayPal gateway (if that’s what you’re using) right before you get sent off to PayPal. Which might be the best option since the only way that would be wrong is if they canceled the transaction after getting to PayPal (which you wouldn’t be able to track anyway).

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