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Google AdWords tracking conversion value

Posted: December 15, 2012 at 7:21 am


December 15, 2012 at 7:21 am

Hi, I’ve set up Google conversion tracking in AdWords it is all working fine, but the value of each conversion is set to 1 I would like to know what variable should I put into Conversion value field in Google AdWords to receive true value of each sale Google recommends putting bit of a php code into that field instead default ‘1’, for example echo $totalValue My code is on the Thank You page – Event Espresso ‘Payment Successful’ with [ESPRESSO_PAYMENTS] code so I guess what I would need to know from you is the variable that is used for total sale in Event Espresso on that page / template, so I could use echo $... I will be very thankful for prompt reply, Roland

  • This topic was modified 11 years, 2 months ago by  Roland.


December 17, 2012 at 2:47 am

Hi Roland,

The variable used to hold the total is $total_cost.

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