Manually adding attendees; Go to Event Overview, hover over the event in question, click attendees, at the top of the screen is a Add New Attendee button.
Promo codes: You can use the promotional codes to provide 100% discount as well. Be careful with this though as these are not one use only codes, so if they get into “the wild” you could be looking at unintentional free attendees.
The Social Coupon (formerly Groupon) addon provides one shot 100% discount codes.
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Support forum for Event Espresso 3 and Event Espresso 4.