My general understanding of the posts is so that they can be intermingled into any blog, news or other post feed (inc RSS) the site has.
So if someone is reading the latest news on MyEvents.com but not specifically looking at the events section, the event posts will still be potentially shown to the them via the blog roll.
@Rob and Dean you can link to the post, instead of the registration page. There is a setting in the Event Espresso > Calendar Settings > Page Settings page of the WP admin.
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