In order for a promotion to automatically apply it can not have a ‘code’ set on the promotion, so do you currently have the code field empty and have you selected the event(s) you want the promotion to?
Also, rather than using a promotion code for earlier bird discounts you could add another ticket to the event with the discounted price, set the sell until date to match the ‘sale starts’ date on your ‘normal’ ticket so the early bird ticket sales end and the normal tickets start.
Thanks Tony. The extra ticket option sounds OK in this instance.
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