Posts Tagged ‘workshop’

Is your Event Business Losing Money from Eventbrite Fees?

Let me tell you a story about a small town quilting company that’s losing over $21,000 from Eventbrite fees, annually.

Is your Event Business Losing Money from Eventbrite Fees?

Starting as a Small Family Business

Modern Quilt Company (not the real name), and we’ll call it MQC for short…started out about ten years ago as a small family business in a small rural town. Employment was scarce in that small town, and local enterprise abandoned the city many years ago. Buildings were left abandoned, and the local infrastructure was crumbling, while many of the residents had to travel long distances to work, or eventually left the area altogether to find employment elsewhere.

Learn how to create a Quilt Retreat Booking website. Quilting, not your thing? Create your own event planning business.

The founder of MQC’s father, Greg, commuted an hour and a half to work each way as a mechanic at the local newspaper. He worked long hours and many night shifts to support his wife (Shauna) and his seven children. In 2008, when he lost a hefty portion of his retirement savings in the market crash and at a time when the newspaper industry was laying off people every month, his son’s James and Sammy concocted an idea to start a business that could help their parents towards retirement. (more…)

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Posted in Home Page, WordPress, Eventbrite, Event Management, Ticketing Management | No Comments »

Feature Spotlight: Using Datetime and Ticket Names to Consolidate Event Pages

In Event Espresso 4, if you manage the online event registration and ticketing for a category of events (e.g. volunteering opportunities or an on-going writing workshop) you can configure ONE event page and let the multiple datetime and multiple ticket names specify the different dates and ticket options.

Configuring your events this way allows you to:

  • have one event page with a specific url where you can refer people to time and time again via email or over the phone or in social media, etc
  • Optimize this special event page for your particular type of event to increase your search engine optimization ranking and ticket sales
  • Present more volunteering/purchasing options to people at once rather than making them view multiple pages or check out/purchase multiple times

Here is an example of this strategy with all the upcoming volunteering opportunities for a non-profit organization.

In this case your organization offers multiple types of volunteering opportunities that occur on different dates. Once you have configured your event registration and ticketing for these similar types of events, your potential customers/attendees/volunteers will be presented with all the volunteering opportunities on ONE page. This is what the front-end would look like (click to enlarge).

You can only get this type of control with Event Espresso. 

Multiple events registration datetime tickets wordpress one page

Take a look at this Event Espresso 4 tutorial if you want to see how it’s done.

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Posted in Home Page, Registration, Ticketing, Featured Posts, Features, Event Registration, EE4 | No Comments »

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