Event Espresso is a WordPress e-commerce plugin specialized for online event registration and selling tickets. Just like any other WordPress e-commerce plugin, you have to convert your website traffic from an audience to a customer, or in this case an attendee. It takes work, at the right time you can convert Pending Payment registrations into paying attendees.
Lorenzo has a created a learning series titled 7 Days to a Better Registration Checkout that covers very well how to convert website traffic into ticket sales or registrations. I’d recommend subscribing to that email course.
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