“Everyone is not your customer.” This quote by the marketer Seth Godin is a lesson for all businesses. Knowing who you serve and how to reach your target audience effectively makes a big difference in your overall marketing strategy.
Knowing who you’re talking to helps you tailor your message and make it relevant to your audience. “80% of marketers have said that target audience-tailored content on social media is more effective than non-target audience-tailored content.” data from AngelFish Marketing states.
Let’s discuss the step-by-step process of reaching your event’s target audiences.