It’s becoming increasingly less useful to promote your events, classes, or conferences using offline methods, such as print or local television ads. In this day in age, even online methods of advertising, such as Google Ads and Facebook Marketing, are becoming less effective. It’s hard to cut through all of the noise when we get constantly bombarded with messaging about new products, services, and 21st-century gimmicks. Sometimes I wish we could go back to a time like when we were young.
Whether you plan events year round, or once a year, promoting your event is essential to it’s success. The advances in social media marketing (Facebook, Twitter, LinkedIn, etc) alone have changed the structure of event planning and promotion in unimaginable ways over the last decade. In 2016 there were some 195.7 million social network users in the U.S., the equivalent of about three quarters of the country’s population. According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018. On average, global internet users spend around 118 minutes per day surfing social networks.
Yesterday, the radio program, Marketplace by American Public Media published an article on their website and ran a story on the radio about how charities and nonprofit organizations are using social media to raise funds. It is becoming ever more important for organizations, especially nonprofit groups, to take advantage (in a good way) of the opportunities they have. Social media allows organizations to make personal connections with many more people who are interested in their mission or cause than is available via other forms of media.
When I heard this story, it became very apparent that nonprofit organizations need to be on the cutting-edge of technology and use it to its full potential. We hope you will take advantage of the great features and capabilities of Event Espresso. You can do more than just manage your events, you can even use it as a volunteer management system on WordPresCreate events as assignments and allow your volunteers to signup for the assignments you create. This will help keep your volunteers engaged and advocates for you and your cause. We want to be sure you have the tools you need to be successful and Event Espresso has great social media integration for facebook and a Group on add-on. Event Espresso and these tools will help you take advantage of the social media’s potential.
There should be very little doubt in your mind about the power of social media. You should be very confident that your organization should be engaging in social media and be prepared with the tools to make the interactions you have a positive experience.