Optimizing your event website for search can help you rank higher in search engines, increase traffic to your event site, and boost ticket sales and registrations.
People will often search for an event they are considering to attend to get more information and make an informed decision. Showing up in their search results and getting them to land on your event website gives you the opportunity to showcase your upcoming event and convert visitors into attendees.
With this in mind, in this article, we’ll share some actionable steps that you can take to optimize your website or landing page for search engines. Before we begin, let’s quickly step through some essential event information that you should be publishing on your website. (more…)