Posts Tagged ‘marketing’

Using LinkedIn Marketing to Build Awareness Around your Event Business

Feeling the need to stand out in the overly crowded world of event businesses? Did you know that LinkedIn can help build awareness around your event business? With nearly 470 million registered users and spread over 200 countries, LinkedIn is more than just a resume-displaying platform. Utilizing LinkedIn for your event business is essential if you want to grow. In fact, it is an often overlooked but powerful marketing avenue for small-to-large event businesses, conferences, and event planners in general.

using linkedin to build awareness around your event business

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Using Facebook Marketing to Boost Ticket Sales

It’s becoming increasingly less useful to promote your events, classes, or conferences using offline methods, such as print or local television ads. In this day in age, even online methods of advertising, such as Google Ads and Facebook Marketing, are becoming less effective. It’s hard to cut through all of the noise when we get constantly bombarded with messaging about new products, services, and 21st-century gimmicks. Sometimes I wish we could go back to a time like when we were young.

Boost ticket sales with Facebook Marketing (more…)

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Event Espresso Brings Official Integration with Infusionsoft

infusionsoft-logo

At Event Espresso we’re all about making our customers’ lives easier. We know that your time is precious. That’s why we are excited to announce the stable release of our Infusionsoft integration add-on.

Infusionsoft is touted as, “The only all-in-one sales and marketing software built for small business”. Just check out their latest press releases. With Infusionsoft, you can attract customers, automate marketing, close sales, and even sell online. Infusionsoft is designed to meet the needs of small businesses with less than 25 employees. They combine customer relationship management (CRM), marketing, and e-commerce into one, web-based system.

Now, with Event Espresso running along side your Infusionsoft account, you can push valuable customer data from event registrations on your website straight to your Infusionsoft database. No more copying and pasting data. Did I mention the process is automated?

Here is how the integration works:

1. A customer registers for an event on your website and the data is transferred to InfusionSoft.

2. The customer pays for the event using either a built-in Event Espresso payment gateway or your Infusionsoft Merchant account.

3. The customer is shown a payment confirmation back on your website.

4. Once the customer has made a successful payment, the payment record is updated within the Infusionsoft app.

 

The add-on is included in the Developer License Package, so our Developer License holders can take advantage of this tool today, at no extra charge! The add-on can also be purchased separately and used with any of the other license packages.

Get it here!

 

Expand your possibilities today with the Infusionsoft integration for Event Espresso.

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Posted in Addons, Registration, Ticketing, Event Registration | No Comments »

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