Almost every event online is communicated through email. Whether it’s for an event sign-up or a ticket confirmation, attendees are expecting to receive an email. Event email marketing should be a part of every event planning and event promotion process. This comprehensive article will serve as a mini-course for you with event marketing examples and event email marketing strategies.
According to data from Statista, the number of email users is set to reach up to 2.5 billion people. That is more than half of the expected world population. Marketers invest in email marketing because of the return on investment. Studies show that “For every $1 you spend on email marketing, you can expect an average return of $40” (Omnisend, 2022)
Let’s dive into the world of email marketing.