Event Marketing Archives | Event Espresso

Resources for event organizers about event marketing strategy, event promotion and advertising, social media, networking, WordPress technology and more.

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The 4 Free “C”s to Sell—and Satisfy—More Customers

Simplifying Your Registration Process Can Improve Sales and Earn You an “A” in Customer Satisfaction Simplifying your registration process doesn’t necessarily mean it has to be shorter; instead, make it easier for people to choose. Research about decision making suggests four things we can do to make it easier for our customers to make choices….

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The Anatomy of an Event Registration Website That Drives Conversions

As an event organizer, your event marketing efforts likely begin with creating a website or landing page for the event. Most event websites are designed with the purpose to persuade visitors to register for the event. To get a better understanding of why some event registration websites are successful while others aren’t, we’ve put together…

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5 Event Marketing Metrics You Should Be Tracking (And How to Do It)

In the past, getting a comprehensive look at event data before, during, and after an event was difficult. Thankfully, new engagement and analytics tools have emerged that enable event organizers to track individual metrics. And as these tools continue to become more robust, event organizers and marketers will be able to work them in their…

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