Halloween is a holiday that people of all ages can enjoy. So it’s no wonder many businesses and individuals host Halloween-related events each year. There are many benefits to starting a spooky attraction such as a haunted house. However, there will be some planning and preparation needed to make it a success.
Paying particular attention to detail and taking a guided approach to promotions can help make your event both fun and profitable. With the right strategy and management tools, your haunted house can be a booming attraction.
In this post, we’ll discuss the importance of properly managing and promoting your Halloween event(s). Then we’ll walk you through three ways you can make your haunted house a success. Let’s get started!
It’s hard to believe, but it’s been 10 years since we released our original Event Registration plugin for WordPress! A lot has changed in that time, both for the plugin itself and for the WordPress community as a whole.
Now is the perfect time to look back over the past decade, and see how a little events registration plugin grew up into the powerhouse it is today. Join us as we dive into some history, in celebration of Event Espresso’s 10th anniversary!(more…)
Finding the right event management plugin to sell tickets and accept registrations can be difficult. While most solutions out there, like Event Espresso, offer core event features out of the box, others require you to purchase premium add-ons to implement basic functionality.
In this article, we’ll compare EventON vs Event Espresso in a six-step comparison to help you decide which plugin is right for you. Before we begin, let’s quickly step through the main features on offer with both plugins.(more…)
The Wait List Manager add-on for Event Espresso 4 has arrived! Now you can automate the process of capturing wait list signups when your events sell out. Easily manage last minute event tickets and provide standby ticketing for your customers and increase profitability for your events.
Don’t lose customers when events sell out!
If your event has sold out that’s great, nobody likes empty seats and shows you are doing a great job promoting your events so congratulations!
However, when an event sells out, registration closes for that event which means you no longer capture details from your customers and you’re missing out on potential sales. Creating a waiting list for your events allows you to continue to obtain attendee details when your event sells out. That’s where Ninja Forms can help.
If you are not quite ready to deploy the new Wait List Manager just yet, you can opt to use the Ninja Forms plugin to capture the attendee details.
Ready to learn how to use Ninja Forms as a waiting list?
Just head on over to our documentation, where we created a step-by-step tutorial that shows you how to use Ninja Forms as the wait list for your sold out events. (more…)
Modern Quilt Company (not the real name), and we’ll call it MQC for short…started out about ten years ago as a small family business in a small rural town. Employment was scarce in that small town, and local enterprise abandoned the city many years ago. Buildings were left abandoned, and the local infrastructure was crumbling, while many of the residents had to travel long distances to work, or eventually left the area altogether to find employment elsewhere.
The founder of MQC’s father, Greg, commuted an hour and a half to work each way as a mechanic at the local newspaper. He worked long hours and many night shifts to support his wife (Shauna) and his seven children. In 2008, when he lost a hefty portion of his retirement savings in the market crash and at a time when the newspaper industry was laying off people every month, his son’s James and Sammy concocted an idea to start a business that could help their parents towards retirement. (more…)
Lorenzo has a created a learning series titled 7 Days to a Better Registration Checkout that covers very well how to convert website traffic into ticket sales or registrations. I’d recommend subscribing to that email course.
Hello, everyone! We’ve recently launched a new premium feature in Event Espresso (as of 4.9.27.p) that allows your customers to filter tickets by date. If you have ever used the Multiple Datetimes Per Event feature when configuring your event to occur on multiple days, you know that sometimes there can be a lot of ticket options (one for each Datetime, etc.).
To make the process of selecting the correct ticket for the right day(s) easier for your audience, we have added a setting that allows you to turn on a date filter so that your registrants can filter available ticket options by date.
We’re happy to present you with the Attendee Mover add-on for Event Espresso 4. With this add-on, you can easily shaving a few minutes off the current attendee reassignment process!
Mistakes happen and sometimes you may have people register for the wrong event…or if there are multiple tickets for the event, they may purchase the wrong ticket. This add-on makes it easy to move attendees from one event/ticket to another event/ticket, within the same event or a different event.
Event Espresso is a powerful event management and registration system that is perfect for many different types of events, including everything from Yoga classes to hockey games. However, I bet you didn’t know it has been used as a haunted house ticketing system?
Manage your haunted house ticket sales from your website
Why go through the hassle of using a third-party ticketing system when you can manage your ticket sales right from your website?
Haunted houses are fun and booming, but many haunted houses (like thesetwo based locally in Salt Lake City) waste your money by using a third-party online ticketing system. These third-party ticketing systems tack on a “Ticket Surcharge” or “Booking Fee” for each ticket purchased, in addition to transaction fees that are incurred by the company hosting the haunted house company. Not good!
Use a calendar to sell tickets
Event Espresso gives you many tools, right at your fingertips, to handle your haunted house ticketing. Right out of the box, you have access to a ticketing and payment system through your favorite merchant gateway. Many haunted houses will change their schedules, running more shows/admissions the closer you get to Halloween. With the Calendar add-on, you can let your visitors know what nights your haunted house will be open and let them purchase tickets for the evening they want to attend.
Make your life easier with multiple dates, tickets & pricing packages!
To make your life easier creating events, you can use the many ticket and pricing options available to you. Our system enables event managers to create a variety of ticket options to accommodate the maximum number of attendees and collect the right fees.
An unlimited number of tickets can be configured with the following options:
Use the Promotions add-on for Event Espresso 4 to add powerful and flexible promotional pricing features to your website. You can create discount codes and promotions that can be applied when registering for an event. The promotions feature gives you the ability to send your audience a discount code, or receive an automatic discount that reduces the price of a ticket(s)/registration(s).
As a haunted house owner, use the promotions feature to allow you to:
Target and re-target attendees with banners or email campaigns offering automatic discounts or giving them special discounts with a code
Distribute and promote your event through partners (speakers, sponsors, venues, affiliates, etc.) by offering them an exclusive coupon code they can share with their audience
Track and measure the performance of marketing campaigns and advertising
Reward loyal customers by offering them a special discount and incentivize them to attend again
Encourage customers to take action now by providing limited quantity or limited time discounts
Test and discover what pricing, distribution, marketing or advertising strategy works best for your audience(s)
Offer discounts to different target audiences so that your event is priced correctly
Here is a brief screencast demonstration for the Promotions & Discount Codes in Event Espresso 4:
Event Espresso’s customizable and printable tickets can make your organization look smart, capable, entertaining, and prepared. In addition to the Advanced Printable Tickets where you can change the default ticket, Customized Printable Tickets from Event Espresso will let you create custom ticket designs for each event separately. You can have one ticket design for one event and another ticket design for another event, plus maintain the default ticket type all at the same time.
You can customize the default look of your ticket for all events, with custom:
Attendee information (including their Gravatar image)
Your ticket can be any shape or size or color and contain almost any information you want to match your brand.
Mobile ticketing apps for attendance tracking
Our event app allows you to transform your Android or Apple mobile device into an onsite attendee management tool. The event app gives event managers the ability to manage check-ins at the door of your events. You can even use the event app to scan tickets (optional upgrade), check attendees in/out of events, view attendee/registration and event info.
Event managers can also login to the website to view attendance records, generate a list of participants and export the file to a report in CSV format.
The Event Espresso 4 event app allows you to transform your Android or Apple device into an onsite attendee management tool. It also lets you quickly check-in attendees and see information about your events and attendees. Built-in ticket scanning capabilities allow you to scan tickets (optional upgrade) at your classes, meetings, conventions, concerts, and everything in between.
Integrates in real-time with the attendee list in Event Espresso, within your website
Quickly view attendeS/registration info, such as:
Attendee list per datetime
Allows for multiple check-in “stations”. Eg, use multiple Android/iPhone devices to log into to the same attendee list so employees can check-in attendees using multiple different devices
Mobile-to-mobile QR Code scanning helps to keep your events “Green” by providing an environmentally friendly ticketing solution
Makes your organization efficient and innovative with easy access to event info, such as:
Event Espresso No Fee Ticketing Software Saves You Money
Best of all we do not charge you per-ticket fees – a hot button issue for many haunted house managers! If you have not yet chosen an online ticket software for your haunted house ticketing, know that our yearly subscription based pricing can potentially generate additional revenue for you.
Unlike other event and attraction ticketing companies, who hold on to your ticket sales money until after the party, Event Espresso allows you to choose the payment processor, so the money goes straight to you as soon as tickets are sold – just like a product sale. That gives you the money you need to cover bills, pay for venue rental, and even earn interest.
And if your current haunted house ticketing system doesn’t provide the tools mentioned throughout this post, please contact us at your convenience, or post to the pre-sales forums and we’ll do our best to help explain how it can work for you.